We presented our latest research study insights at IAB NewFronts.
Beyond the Modern Living Room
In this presentation, we showcased the huge growth we’ve seen in CTV, with respect to both viewership and advertising dollars, and highlighted the key findings from our latest consumer facing study focusing on what we can expect from consumer behavior over the next year. In addition, we covered how those behaviors will continue to evolve in this new world with a vaccine, and why there are reasons to be hopeful as we enter this NEW new normal.
Check out presentation below.