Direct consumer engagement and selling, once foreign territory, is now a business imperative. With more and more digital native brands jumping into the marketplace, and consumers’ changing behaviors and hyper shift to digital channels, brands need to adapt to effectively compete.
With so much competition, brand loyalty is also more elusive. Consumers’ expectations are higher, and the path to purchase more complex. D2C channels, marketplaces, in-store…there are countless ways to sell to shoppers, with a plethora of touchpoints along the way. MediaPost’s Brand Insider Summit shares how brands are using data to not only better understand their customer’s journey, but to develop innovative ways to differentiate themselves and foster more personalized consumer relationships.