2020 proved to be a challenging year for ad tech. The introduction of privacy legislation like CCPA and the announcement of the planned elimination of third-party cookies were poised to have a major impact on digital advertising—well before COVID-19 flipped everything on its head.
The impact and lessons we learned from this experience are dynamically changing the way brands and advertisers engage with consumers. Now more than ever, it’s important for you to understand what your consumers expect, and what will keep them engaged. In this webinar, Tremor Video and Unruly’s analytics and insights experts, Devin Fallon and Terence Scroope, uncovered how brands and agencies should:
- Navigate consumer behavior in light of the recent privacy changes and in the current media landscape
- Leverage the value exchange between brands and consumers
- Explore what strategies should be implemented now and how to plan ahead
Check out the replay of our webinar below.