NEW YORK, June 12, 2018 — Tremor Video, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video believes no advertiser should have to settle for bot fraud, or worse, pay for non-human impressions and its brand protection plan comes with a Fraud-Free Guarantee.
The rapidly evolving digital video ecosystem is redefining the modern living room, while enabling brands to reach people in more personalized ways, across multiple screens, at scale. However, it raises challenges around transparency and supply quality with the high premiums of video attracting 64 percent of all ad fraud activity.
‘Tremor Video’s plan is a step toward us buying programmatic video with confidence – knowing that they are making efforts to ensure that we are engaging real people through an accountable platform,’ said Sarah Baehr, Co-Chief Investment Officer at Horizon Media. ‘By attempting to cover all bases, and not just one, Tremor Video has reinforced their ongoing commitment to providing a secure environment for the delivery of ads.’
Advertisers are increasingly confronted with issues concerning brand safety and ad fraud and are now seeking solutions – in fact, over 57 percent of marketers have increased their spending on channels that can prove they are brand safe. Tremor Video’s plan builds on over 10 years of experience in delivering best-in-class video solutions and helps protect advertisers’ investment in video. The plan includes:
Powered by contextual intelligence tools such as Grapeshot (now known as Oracle Contextual Intelligence) pre-bid brand safety verification, which uses machine learning to ensure only brand-safe supply is surfaced on all campaigns.
Real-Time Fraud Verification
Excludes fraudulent inventory in real-time through verification partners like DoubleVerify to ensure intelligent bidding, as well as pre-bid bot and site fraud blocking.
Transparent Supply Chain
Includes a commitment to exclusively buy authorized inventory as per the IAB Tech Lab’s ads.txt protocol. In addition, Tremor Video DSP has been awarded the Certified Against Fraud Seal for full compliance with Trustworthy Accountability Group’s (TAG) Certified Against Fraud Program.
‘We are delighted to recognize Tremor Video with TAG’s Certified Against Fraud Seal, which demonstrates the rigorous steps taken by the company to fight fraud, protect the digital advertising ecosystem, and safeguard advertisers’ brands,’ said Mike Zaneis, CEO of TAG. ‘We look forward to working with Tremor Video to continue to advance these important efforts to build a safer, more transparent advertising supply chain.’
In conjunction with launching its three-point brand protection plan, Tremor Video has announced the hiring of Kristin Marchesiello, Esq. as the Associate General Counsel and Privacy Officer who will oversee all privacy related initiatives to further support compliance.
‘Comprehensive brand protection must become the standard,’ said Abbey Thomas, CMO, Tremor Video. ‘Every player in the ecosystem must work together to deliver on digital video’s promise.’
For more information, please contact Brook Terran at Blast PR.