Tremor International Acquires News Corp’s Unruly

Lon/NY— Jan 6, 2020 —Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp (“News Corp” (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV), a global diversified media and information services company, to acquire Unruly, News Corp’s programmatic video marketplace. 

The transaction is expected to be financially beneficial for both Tremor International and News Corp.  News Corp is receiving 6.91% of Tremor International stock, subject to an 18-month lock up period and to certain adjustments, along with a total minimum revenue guarantee for News Corp of GBP 30m for the partnership.

The deal marks the start of a three-year partnership with News Corp whichwill equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the world’s biggest advertisers. 

Rebekah Brooks, UK CEO and Norm Johnston, CEO at Unruly, are intended to join the Board of Directors of Tremor International in the near future.

“With this deal, Unruly and the relationship with News Corp bolster Tremor International’s supply side platform, giving us a global footprint and allowing us to more rapidly take our recently acquired RhythmOne offering to an international market,” said Ofer Druker, CEO of Tremor International. “Unruly’s positive brand awareness and the value it delivers to partners, including relationships with globally recognized media brands, will propel Tremor International’s business, particularly in the European and APAC markets where Tremor will run its business under the Unruly brand.”

Norm Johnston, CEO of Unruly said: “Unruly will benefit from Tremor’s wide range of formats, including advanced TV and In-App, as well as an analytics suite and yield optimisation tools. Together we’ll bring the power of emotions to video advertising to drive better results for advertisers, higher levels of engagement for consumers and more revenue for publishers. We are also grateful for the opportunity for Unruly to continue partnering with News Corp and its businesses around the world, with whom we have worked so closely and productively for years. And News Corp benefits from the transaction both financially and by having found a partner to take Unruly forward and drive digital outstream revenues.”

Robert Thomson, Chief Executive of News Corp, said, “The sale of Unruly marks an important step in our strategy of simplification at News Corp, while we expect it to yield ongoing financial benefits.  We look forward to partnering with Tremor and are grateful to Unruly and its truly talented team, who have helped our businesses in the U.K., US and Australia advance their digital advertising expertise.”

Tremor International maintains a strong hold in the advertising technology space worldwide, with the acquisition of RhythmOne earlier this year, and this latest acquisition will further position Tremor International as the industry’s most complete and comprehensive video advertising platform. 

Alvarium served as financial adviser to Tremor International.

Advisors on the transaction for News Corp include Needham & Company, LLC.

About Tremor International

Tremor International Ltd is a global leader in advertising technologies. It has three core divisions: Tremor Video (brand advertising), RhythmOne (media) and Taptica (performance advertising).

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence — innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, in stream, in-app and private marketplaces.

RhythmOne drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. 

Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).

Contacts

Propeller 

Jocelyn Wright +447760558427 – 

Louise Watson +447711802422 – 

Blast PR 

Brook Terran 805-570-3309 – 

Matt Caldecutt 917-698-0810 – 

About Unruly

Unruly wins minds and steals hearts through the power of a data-driven video marketplace. We use emotional data to deliver brand-safe awesome advertising to 1.2bn people. Founded in 2006, Unruly was the first vendor to bring emotional intelligence to video advertising. Unruly is committed to raising standards in digital marketing and is a founding member of the WFA’s Global Alliance for Responsible Media. We’re connected to the world’s biggest DSPs and work with 95% of AdAge top 100 brands. 

About News Corp
News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services. Headquartered in New York, News Corp operates primarily in the United States, Australia, and the United Kingdom, and its content and other products and services are distributed and consumed worldwide. More information is available at: http://www.newscorp.com.

Contacts


News Corp Investor Relations
Michael Florin
212-416-3363

News Corp Corporate Communications
Jim Kennedy
212-416-4064

News UK
Daisy Dunlop, Director of Corporate Affairs
020 77826074

Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers

NEW YORK – December 6, 2019 – Tremor Video, the leading programmatic video platform, today announced it has renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this announcement solidifies Tremor Video’s leadership position in the evolving TV retargeting space and reinforces the company’s commitment to providing clients with unique, data-driven Advanced TV and video solutions.

As the value of ACR data continues to grow into a $5 billion business by 2021, Tremor Video now also offers display ACR solutions powered by Alphonso in the U.S. and Canada, allowing advertisers to activate cross-platform strategies and comprehensive campaigns that engage consumers at each stage of the purchase funnel. Tremor Video will continue to provide a self-service offering, and will launch PMPs on the RhythmOne exchange in early Q1 2020.

“By leveraging ACR data and custom video creative through Tremor Video, we were able to transform the challenges of the modern living room into innovative opportunities that effectively engaged FOX network viewers across all screens,” said Darren Schillace, EVP, Head of Marketing at FOX Broadcasting.

Tremor Video sits at the intersection of Connected TV, data and video – advancing all elements together to ensure advertising can scale efficiently. Tremor Video has helped lead the development of TV retargeting, and the extension of this partnership for an additional two years ensures that Tremor Video will continue to provide the best data available with smart, unique and exclusive audiences in the market.

“We’re continuously looking for ways to adapt to the ever-evolving digital landscape, while also improving performance for our clients,” said Anthony Flaccavento, chief revenue officer at Tremor Video. “We have grown through our recent acquisition of RhythmOne, and now through this evolving partnership, we will be able to offer exclusive solutions for advertisers looking to succeed with TV retargeting.”

“Alphonso’s robust TV data combined with Tremor Video’s expertise in the cross-screen video space ensures that advertisers remain ahead of the curve when it comes to reaching modern TV audiences in innovative, impactful and measurable ways,” said Raghu Kodige, chief product officer and co-founder at Alphonso.” For instance, brands can respond quickly to surges or dips in engagement of any TV or OTT creative using Alphonso’s advanced TV measurement—such as real-time spike analysis and creative resonance—and complement that via digital strategies.” 

For more information, please contact Brook Terran at Blast PR.

Tremor Video Launches Self-Service DSP Advancements


Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers

NEW YORK — October 8, 2019 — Tremor Video, the leading programmatic video platform, today announced it has implemented self-service DSP advancements to its platform to meet the growing demands of advertisers. The move positions Tremor Video at the forefront of the industry in terms of a modernized user interface (UI) and advanced tools that simplify and enhance clients’ experience in planning, executing and tracking their video advertising campaigns.

“Traders are increasingly strapped for time and need to eliminate any busy work in orchestrating their video campaigns,” said Tremor Video’s CTO Tal Mor. “Tremor Video has automated the process to deliver greater workflow efficiency, while also enabling brands and agencies to optimize their audience targeting strategy and maximize overall campaign performance.”

The data-driven enhancements allow media planners to execute and measure campaigns more effectively by providing them with an environment built for operational efficiency. In addition, Tremor Video has released new reporting enhancements to provide more actionable campaign planning and optimization, increased granularity of insights and improved ease of use. The self-service platform includes a campaign-centric, single-page design that allows for a seamless and intuitive UI experience and gives the opportunity to:

  • Easily view a campaign and all placements in one unified page, including visuals that capture delivery and performance
  • Manage an entire campaign within the same screen to better coordinate changes between placements
  • Apply campaign-level settings across all placements at once to improve trafficking speed and consistency  

Advertisers can also expect an improved audience discovery experience, allowing them to access audience scale directly in the UI to better strategize and quickly find new desired segments through expanded search capabilities.

This update follows the recently implemented AI enhancements, which ensures the best price per performance, and provides advertisers with the most effective platform in the market.

To learn more about Tremor Video, please visit https://www.tremorvideo.com.

Tremor Video Brings Native Ads to LG Smart TVs

NEW YORK, Sept. 10, 2019 — Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced today. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time.

The ad units will run in a highly visible position on the LG smart TV’s home screen – helping to drive viewers to an app or drive tune-in campaigns for specific shows and movies. These top-of-mind promotional placements can support the overall subscriber growth to streaming services and apps supported on LG smart TVs.

“Tremor Video stays on the cutting edge of advanced TV solutions – always moving forward to offer the latest in unique ad inventory,” said Jay Baum, Tremor Video’s Chief Commercial Officer. “Partnering with LG provides advertisers with a turnkey, cost-effective way to entice viewers with their brand messages before they enter another streaming service.”

Matthew Durgin, Head of Content Innovation, LG Electronics USA, said LG’s exclusive collaboration with Tremor Video “helps advertisers make their brand messages stand out in a crowded landscape,” adding, “This exemplifies how LG smart TVs provide added value to advertisers and viewers alike.”

For more information, please contact Brook Terran at Blast PR.

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Tremor Video Transforms Digital Advertising Decisioning With AI Enhancements to Its DSP

NEW YORK — September 5, 2019 — Tremor Video, the leading programmatic video platform, today announced it has expanded its demand-side platform’s (DSP) advanced artificial intelligence (AI) and machine-learning technology. The move positions Tremor Video at the forefront of the industry — revolutionizing the concept of data-driven marketing with a platform that is capable of adjusting for user behavior based on real-time changes in the market. 

“Tremor Video understands that no two campaigns are alike, and each deserves its own neural network to act on its behalf in real-time, consistently ensuring the best price per performance, and providing advertisers with the most effective platform in the market,” said Tal Mor, CTO at Tremor Video. “Our team of engineers and data scientists have worked vigorously to create a self-learning system that personalizes campaign buying behavior in order to pinpoint the most suitable audience out of billions of potential impressions.”

The DSP evaluates high-value opportunities for brands and agencies to improve their cross-platform video and connected TV (CTV) campaign performance—both delivering a better user experience than ever before and ensuring greater efficiency. The engine includes:

  • AI powered, machine-learning predictions based on fully automated buying algorithms
  • Micro, auto-created bidding engines, which detect and adapt to changes in supply, including the prediction of price, performance and audience availability, all in real-time and at scale
  • Optimized media buys that deliver lower cost, improved targeting and greater KPIs 

For more information, please contact Brook Terran at Blast PR.

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Tremor Video Expands Its Advanced TV Solutions

NEW YORK — July 10, 2019 — Tremor Video , the leading programmatic video platform, today announced that it has combined its capabilities with YuMe by RhythmOne, a leader in Advanced TV solutions. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with the most cutting-edge Connected TV (CTV) advertising solutions, including directly sourced inventory relationships across apps and smart TVs, as well as access to exclusive supply sources that reach all platforms.

‘We made a strategic move to combine our current video offerings and expertise with YuMe’s in order to help brands increase the value of CTV as a key part of their media mix,’ said Anthony Flaccavento, Chief Revenue Officer at Tremor Video. ‘Advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.’

CTV advertising is a lucrative market that is continuing to grow year-over-year. Research shows that in 2019 US advertisers will spend $3.8 billion on OTT increasing to $5 billion by 2020. With its expansion, Tremor Video now offers advertisers a comprehensive suite of CTV capabilities, including seamless activation across all platforms, fraud protection built for over-the-top (OTT), expanded household addressability, custom and advanced creative and full-funnel measurement solutions. 

Through the company’s audience measurement and attribution study suite, advertisers can also evaluate the effectiveness of their CTV spend and return on investment in order to help optimize effectively. Tremor Video’s in-house Creative Studio also offers advanced creative placements, including Interactive In-Stream, Standard In-Stream, Smart TV Impression Units, and more. These capabilities are designed to help advertisers break through all of the clutter in the market to engage with their target customers with better precision.

The company’s partnerships with Pixalate and DoubleVerify help assure advertisers that their ads are served in safe environments across all CTV supply both pre- and post bid. Advertisers can also work with Tremor Video to access exclusive Alphonso TV data via automated content recognition (ACR) technology in order to deliver their videos across all screens in real-time. This allows brands to reach linear TV audiences on second-screen devices, as well as CTV.

If you’re interested in learning more about Tremor Video’s expanded capabilities, please click here.

For more information, please contact Brook Terran at Blast PR.

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Taptica International Rebrand Reflects Video Advertising Leadership

June 27, 2019 — Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the U.S. Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising).

‘The new branding and structure better reflect our stronghold in the video advertising space,’ said Ofer Druker, CEO of Tremor International. ‘It also reinforces our ability to address the significant opportunity in Advanced TV, bringing increased scale, audience targeting and ad formats to clients.’

Tremor International, which saw a 31 percent YOY increase in revenue in 2018 to $276.9 million, has a strong history of significant and repeated YOY growth that goes against the grain of the typical digital advertising company. Its growth strategy centers on anticipating market shifts—Tremor International has nimbly moved from desktop to mobile, then from mobile to video and has now expanded its Advanced TV product suite.

With an increased focus on providing connected TV (CTV) and over-the-top (OTT) video solutions driven by expanded audience data and supply to advertisers across the entertainment, automotive and retail categories, among others, the company has strengthened its footprint in the West (Los Angeles, Denver), Midwest (Chicago, Detroit, Minneapolis) and South (Atlanta, Dallas) regions, as well as in Canada (Toronto). On the global stage, the company has plans to fortify its offerings in Europe in due course. Expansion in Asia-Pacific will follow in H2 2019. 

About Tremor International

Tremor International Ltd is a global leader in advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video (brand advertising),  RhythmOne (media) and Taptica (performance advertising).

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence—innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces.

RhythmOne drives real business outcomes in multiscreen advertising. Its highly-ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners—and its influencer marketing offering fosters action and awareness by connecting brands with influencers who create and distribute branded content to engaged consumers.

The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable.

Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).

For more information, please contact Brook Terran at Blast PR.

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Tremor Video Expands Premium Supply Formats with Outstream and Digital Out-of-Home Video

NEW YORK — May 23, 2019 — Tremor Video, the leading programmatic video platform, today announced the expansion of the company’s premium supply formats with outstream and digital out-of-home (DOOH) video. The new offerings were developed in order to meet the increased demand from video advertisers looking to grow their reach in highly engaging environments.

“The less-intrusive nature of these ads, along with their expanded reach and contextual relevance, makes them far more valuable for brands and advertisers,” said Jay Baum, Head of Global Partnerships, Tremor Video DSP. “Having your video viewed in premium environments enables further engagement with consumers who are more likely to be receptive to your brand.”

Research indicates that people view outstream video ads for 25 percent longer than instream.

The offering allows brands and advertisers to place their video ads within premium editorial content across a variety of publisher sites and platforms. There are three main outstream inventory types—in-article, in-feed and slider—which can now be leveraged by Tremor Video DSP clients to better engage consumers and can be optimized based on a campaign’s desired KPIs.

One of the first DOOH platforms to launch for Tremor clients, GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. The company allows advertisers to engage with 100% verified viewers, in a brand safe environment. Tremor and GSTV both leverage Dstillery audience data so clients can optimize impressions delivery towards the right consumers. GSTV viewers spend 1.7x more in the immediate hours following engagement, with even higher spend in key channels like QSR, Big Box retail and more.

‘Advanced targeting and standard ad tracking have become increasingly critical for brands and advertisers who want to reach on-the-go, spending consumers,’ said David Kovall, VP of Digital Partnerships, GSTV. ‘We are excited to be able to provide Tremor Video DSP clients access to our premium video supply, and allow them to deliver engaging and relevant messages to consumers at the right moment.’

Tremor Video DSP continues to provide video advertisers with further scale and reach in premium environments through strategic partnerships with innovative supply companies.

Click here if you’d like to learn more about Tremor Video DSP’s new supply formats.

For more information, please contact Brook Terran at Blast PR.

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Tremor Video Launches Creative Studio to Complement Advanced Video Solutions

NEW YORK, May 2, 2019 — Tremor Video, the leading programmatic video platform, today announced the official launch of its Creative Studio, a dedicated team of industry experts whose focus is on innovating video solutions for brands in an increasingly complex ecosystem. Tremor Video DSP’s creative team has been growing steadily as the company invests heavily in technology, data and creative, relying on the combination of all three to deliver industry-leading video solutions. The company’s increased focus on its creative offerings enables advertisers to make a strong impact on their customers with customized video tailored to their interests or habits, which 71 percent of consumers prefer, according to a recent study.

Video generates much more than brand awareness, and in partnership with the Creative Studio, advertisers can drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features. These additional branding and interactive elements such as end cards, shoppable video, 360-degree video, and others, are designed to resonate with specific audiences and heighten the customer experience.

‘We are here to support brands and agencies at any stage, including pre- and post-production; everything from sharing best practices at the onset to customizing existing video assets that message in the right manner to highly nuanced audiences,’ said Les Seifer, Senior Director and Head of Creative, Tremor Video DSP. ‘Our team can also produce original video assets for clients.’

With the emergence of data-driven video as an essential part of advertisers’ toolkit, the Creative Studio offers unparalleled innovation, production and consultation services to meet clients’ demands. Additionally, the Creative Studio is highly efficient—having created CMS tools to streamline operations—making timelines very short to execution.

The launch of the Creative Studio will be an even stronger area of focus for the company in the future, as it extends its footprint in programmatic video and connected TV (CTV) with the recent addition of RhythmOne, which includes the historical YuMe offering.

For more information, please contact Brook Terran at Blast PR.

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Tremor Video Introduces Private Marketplace Packages to Provide Video Advertisers with Premium Supply

NEW YORK, April 25, 2019 — Tremor Video, the leading programmatic video platform, today announced it has combined its video advertising capabilities with RhythmOne to offer advertisers premium supply inventory through owned, controlled and extended private marketplace (PMP) packages—called Tremor Video PMPs, powered by RhythmOne. The news marks the first combined product offering following RhythmOne’s recent acquisition by Taptica, Tremor Video DSP’s parent company.

For marketers looking to share their stories with unique, highly relevant and qualified audiences, the Tremor Video PMPs help provide high-quality video supply through invitation-only, auction-based marketplaces owned and operated by RhythmOne. RhythmOne’s inventory of controlled supply is growing daily and currently includes first-look access to over 10,000 premium properties. Additionally, the PMPs are assured to be scalable, precise, and high quality through the company’s proprietary brand safety technology, RhythmGuard.

‘In combining our assets and expertise with that of RhythmOne’s, one of our first initiatives was to utilize their private marketplace offerings in order to help provide our clients with expanded premium supply for their video campaigns,’ said Ofer Druker, CEO, Taptica International. ‘This offering should allow advertisers to see even greater video completion rates and higher engagement, as their videos are served in some of the most highly sought-after environments in the digital space.’

The new offering will include four different types of PMPs: 

  • Contextual — Increase the relevance of advertisers’ messaging through content targeting. Pre-packaged segments include: Moms, family and parenting, gaming, sports, entertainment, automotive and travel;
  • Demographic — Ensure advertisers engage target audiences effectively based on age and gender;
  • Performance — Reach consumers across desktop, mobile and connected TV (CTV) while helping to drive success across video completion rate (VCR), click-through rate (CTR), viewability, and invalid traffic (ITV) benchmarks; and
  • Advanced TV — Captivate key audiences within high-quality and highly viewable content across CTV and full episode player.

Tremor Video DSP’s expansion into private marketplaces reflects its commitment to help provide advertisers with optimal environments and solutions for serving video ads. The Tremor Video PMP offering is the first of many new solutions expected to be released as the company combines its resources with RhythmOne in order to meet its clients’ needs.

For more information, please contact Brook Terran at Blast PR.

Forward-Looking Statements

This press release contains forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the potential and effectiveness of private marketplace marketing. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include the dynamic and rapidly evolving sector, as well as the highly competitive industry that RhythmOne, LLC operate in, which make it difficult to evaluate prospects. These and other risk factors are discussed in RhythmOne’s Annual Report for the period ended March 31, 2018. The forward-looking statements in this press release are based on information available to RhythmOne, LLC as of the date hereof, and we assume no obligation to update any forward-looking statements.

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