Unruly Launches Content-level Targeting to Enhance the Value of Publishers’ CTV and Video Inventory

Standardized attributes across genre and rating segments enable scaled buying on premium video content, as spend moves from linear to digital

LONDON, December 1, 2021Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, today announced the introduction of its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities, as spend moves from linear to digital environments.

At launch, twenty-six segments are supported based on content attributes such as genre and rating. Unruly’s proprietary methodology evaluates the direct publisher partner data and simplifies the content-level attributes into scalable deals for buyers. Publishers can also leverage Unruly’s Private Marketplace (PMP) platform, CTRL, to package inventory to more effectively meet growing buyer demand for privacy-conscious, publisher first-party targeting solutions across CTV and video.

In turn, buyers gain scaled access to deals leveraging TV-like content attributes passed through the bidstream. Buyers can activate through Unruly’s direct DSP integrations and via Tremor Video, the demand side of Tremor International’s end-to-end platform.

“As interest in OTT ad opportunities grows year-over-year, publishers want to meet buyer needs for contextual targeting opportunities on OTT supply but lack the framework to pass this content data in standardized ways,” said Karim Rayes, Chief Product Officer, Tremor International. “Content-level targeting gives publishers control over the segmentation and packaging of their inventory, but it ultimately brings benefits to both sides of Tremor’s end-to-end platform. Standardizing content in this way maximizes publishers’ inventory value, while buyers can broaden CTV campaigns across their desired categories.”

Unruly is planning to further expand support for content attributes in the coming months to include language and IAB content category, in addition to providing self-service forecasting, reporting and insights tools in support of these new attributes.

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app. To learn more, visit www.tremorvideo.com

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands. To learn more, visit www.unruly.co

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

For more information, visit: https://www.tremorinternational.com/

Forward Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the release of content-level targeting, the growth of video and CTV, benefits of any of Tremor’s or Unruly’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Tremor International Reports Results for the Third Quarter and Nine-Month Period Ended September 30, 2021

Company Generated Record Contribution ex-TAC of $76.7m for Q3 2021, an Organic Increase of 54% Year-Over-Year

Programmatic Revenue Increased 56% in Q3 2021, Driven by 115% Growth in CTV and Representing Continued Strong Organic Growth

TEL-AVIV, Israel – November 11, 2021Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, announces its financial results for the three- and nine-months ended September 30, 2021.

“I’m pleased to report another record quarter, the strongest in Tremor’s history,” said Ofer Druker, Tremor’s Chief Executive Officer. “Core to this performance is the strength of Tremor’s end-to-end technology and business platform, highlighted by a focus on CTV, which covers the three pillars of our business: DSP, DMP and SSP. Our end-to-end technology platform provides simplicity for our customers, better data empowerment for advertisers and media partners, and is accelerating the industry’s move towards supply path optimization. Our core growth driver for the quarter was in CTV services, and our revenues grew 55% organically year-over year compared to Q3 2020.”

Mr. Druker added, “We continue to deliver on our promise to expand and enhance our end-to-end CTV capabilities for customers as evidenced by our October acquisition of Spearad, an advanced CTV ad server technology enabling header bidding, which further complements our end-to-end platform offering. In addition, we recently announced our partnership with VIDAA, a smart TV operating system preinstalled on most TVs manufactured by Hisense and integrated into a number of premium original equipment manufacturers including Toshiba. This partnership further expands our US and international footprint and accelerates our growth in those key markets, while differentiating ourselves through exclusive access to VIDAA’s global automatic content recognition (ACR) data. As we look ahead, we will continue to evaluate additional strategic acquisition opportunities, while making further investments in our product, R&D, sales and marketing to advance future growth and increase our market share.”

To read the full release, click HERE.

Tremor International Taps DoubleVerify for Authentic Brand Suitability

Tremor International integrates one of the most advanced brand safety, suitability, and fraud solutions available in the market to support advertiser campaign performance across devices, including CTV.

NEW YORK – November 4, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International (“Tremor”), a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory. 

The launch allows Tremor Video and Unruly’s advertising clients to leverage the pre-bid targeting solution to create a centralized set of brand safety/suitability and fraud controls, and automatically deploy these controls across campaigns and devices, including desktop, mobile web, mobile app and CTV. In addition, advertisers within the platform will now have access to heightened levels of protection, driving gains in both operating efficiency and campaign performance. 

“Driving better advertiser outcomes, whether across CTV, desktop or mobile video, starts with ensuring that inventory is optimized per the marketer’s specific suitability demands,” said Steven Woolway, EVP of Business Development at DoubleVerify. “Authentic Brand Suitability helps accomplish this objective, by offering the most advanced brand safety, suitability, and fraud solution available in the market today. DV’s enhanced integration with Tremor International reinforces our commitment to help advertisers ensure protection of their brand equity, wherever and however they buy digital media.”

Traditionally, advertisers have employed ad blocking, a control to reduce post-bid block rates and associated wasted investment. Through blocking, advertisers are protected from having their ads appear in unsuitable environments – however, they still incur the cost of this media. 

Authentic Brand Suitability drives better advertiser outcomes by aligning pre- and post-bid settings, significantly reducing wasted cost of media through pre-bid avoidance. Authentic Brand Suitability is one of the most efficient and effective ways for advertisers to protect their brand equity against safety and suitability violations –evidenced by DV data that shows an overall 26% lower block rate for programmatic media properties supporting Authentic Brand Suitability. 

Other key benefits for Tremor Video and Unruly advertising clients using Authentic Brand Suitability include:

  • Customizable Controls: Fully customizable set of controls provide the ability to build a targeting profile combining 90+ brand safety and suitability categories (the broadest available), inclusion/exclusion lists, keyword avoidance, 40+ language avoidance, site/app IVT threshold avoidance and custom-built brand categories. 
  • Operational Efficiency: Streamlined operations using DV Pinnacle, the industry’s first unified service and analytics reporting platform, to create a single profile that drives automatic, consistent updates to both post-bid measurement settings and pre-bid targeting across multiple DSPs. 

“As long-time leaders in the video space, we pride ourselves on the ability to empower our clients with innovative solutions, helping them maximize the effectiveness of their advertising initiatives,” says Jessica La Rosa, Vice President, Partnerships & Data Operations at Tremor International. “We’re excited to expand our partnership with DoubleVerify to enable one of the most robust programmatic brand safety and suitability solutions in the market.”

This announcement builds on the existing partnership between DV and Tremor International. Earlier this year, Tremor Video and Unruly were awarded DV’s CTV Targeting Certification, demonstrating the platform’s ability to avoid fraud on CTV devices using DV’s pre-bid app and device fraud protection.

To find more information on Authentic Brand Suitability, contact

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor, Unruly, drives real business outcomes in multi-screen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

Forward-Looking Statements

This press release may contain forward-looking statements.  All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our partnerships, growth strategy, effectiveness of solutions and technology and market trends, including overall opportunities for CTV and digital media advertising. These forward-looking statements are subject to risks, uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results expressed or implied by such forward-looking statements. The forward-looking statements in this press release are based on information available to Tremor as of the date hereof, and Tremor assumes no obligation to update any forward-looking statements

Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data

Smart operating system & content platform preinstalled on most Hisense TVs and integrated with premium global OEMs

Agreement makes Tremor International the only open end-to-end platform with direct access to global OEM ACR data for targeting

New York, October 26, 2021Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, today announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense, considered one of the top TV manufacturers in the world, and also integrated into a number of premium original equipment manufacturers (OEM) including Toshiba.

The agreement sees Tremor International’s technology platform gain exclusive access to VIDAA’s automatic content recognition (ACR) data, both in the US and internationally.

The agreement provides access to VIDAA’s distribution, reaching approximately 20 million smart TVs worldwide and expected to grow to more than 40 million in coming years. Tremor International will bring VIDAA’s ACR data into its TV Intelligence solution starting May 1, 2022, which will make Tremor International the only end-to-end technology platform with direct access to OEM ACR data for targeting purposes, outside the walled gardens. Following the integration into its TV Intelligence solution, Tremor International will have exclusive rights to the VIDAA ACR data in all global markets, and Tremor will activate in the US, Canada, UK, Germany, France, Italy, Spain, Portugal, Netherlands, Australia and Japan.

The data will be available for activation by both advertiser and publisher clients, through the two pillars of Tremor International’s end-to-end platform: Tremor Video and Unruly. In addition to targeting, Tremor Video and Unruly will offer proprietary measurement capabilities for TV Intelligence campaigns.

Ofer Druker, Chief Executive Officer at Tremor International, commented: “This is an important milestone in Tremor International’s trajectory as a leader in CTV and video, and underscores an important pillar in our strategy. The partnership with VIDAA bolsters the availability of highly desirable data sets that will live exclusively within the Tremor International end-to-end platform, opening new advertising horizons for customers across the globe and accelerating Tremor’s growth around CTV.”

In 2020, VIDAA introduced a completely new and revamped user interface named U4, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5. VIDAA’s aggregated platform has already grown to encompass a range of CTV services — including all the top content providers.

Guy Edri, EVP at VIDAA, said: “The idea behind VIDAA was to put the customer at the center of the CTV experience. Our mission is to bring the finest content, both global and local, to our customers, who are today overwhelmed by an endless array of options and choices in viewing services. Creating one easy place for user management ensures they have a direct way to view the content they enjoy, and aligning ads with their needs and preferences is an important part of that. Teaming up with Tremor International, with impressive capabilities on both the commercial and CTV technology sides of its business, will enable an even better experience for our customers, as we are committed to bringing best-in-class content to consumers all over the globe.”

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor International’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor International, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor International has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor International is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

For more information visit: https://www.tremorinternational.com/

Media Contact:
Caroline Smith, VP Communications, Tremor International

About VIDAA

VIDAA Smart OS is a Linux-based open smart TV operating system. The independent company VIDAA USA was established in 2019, and it has – in just two years – become a strong global contender in the smart TV platform space. In 2020, VIDAA introduced a completely new and revamped user interface named U4, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5, which saw further improvements in user experience by implementing Google Assistant capabilities, its voice service, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets.  

For more information, visit www.vidaa.com and follow VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at @vidaatv.

Media Contact:
Jernej Smisl
 
+386 31 689 862

Forward Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the VIDAA partnership, the growth of video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, potential negative developments in the COVID-19 pandemic and how those developments may adversely impact Tremor’s business, customers and the markets in which Tremor competes, changes in industry trends, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law. Tremor and Unruly, and the

Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Tremor Video Launches Programmatic TV Marketplace with Premium Inventory and Curated Media Packages for Advertisers

New offering provides advertisers a centralized platform for planning TV campaigns, facilitating turnkey campaign activation and providing greater transparency into the curation of data-driven audiences

New York, NY — October 7, 2021 — Tremor Video, a leading programmatic video platform, today announced the launch of its Programmatic TV Marketplace, enabling advertisers to discover, search and select TV-centric inventory for turnkey campaign activation and customization across Connected TV (CTV) and all-screen video. This marketplace is powered by Tremor’s end-to-end technology platform which includes direct publisher integrations blended with robust audience capabilities and is available in the US, with plans to expand globally in 2022.

“With such a complex and convoluted TV media ecosystem, simplifying the ad buying process is key,” said Karim Rayes, Chief Product Officer, Tremor International. “Our TV Marketplace helps advertisers streamline the buying process by giving them the flexibility and the confidence to know their brand messages will be seen in contextually relevant, brand-safe environments.”

As fragmentation continues to rise within the digital ecosystem, Tremor’s TV Marketplace gives brands the ability to take even greater control over the planning, execution and customization of their TV campaigns coupled with a more transparent view into the supply and audience targeting capabilities available to them. With this development, Tremor will now provide advertisers with the ability to optimize their campaigns and maximize their media spend by choosing from over 60+ curated deals ranging from TV viewership-based campaigns to live sports opportunities.

By leveraging Tremor’s TV Marketplace, advertisers can enjoy the following benefits:

  • Access a diversified marketplace that features premium, TV-centric supply and curated packages, with the ability to explore, plan and activate on deals in one consolidated location
  • Leverage an efficient planning process to help improve and streamline costs, inventory and reach  
  • Gain greater transparency into what inventory is included in each package
  • Leverage turnkey activation via Tremor’s end-to-end technology platform
  • Activate a wide range of deals curated contextually, audience infused, or based on content attributes that mirror TV buying techniques
  • Protect their brand with Tremor’s brand safety solutions

“Over our long-term engagement, Tremor Video has provided us consistent and scaled access to quality video supply across screens,” said Andrew Becks, Co-Founder and COO, 301 Digital Media. “As CTV grows as a pillar of the marketplace, Tremor Video is evolving alongside to make those campaigns easier to plan, execute and measure. The new TV Marketplace is a key example of Tremor Video’s offering that gives 301 Digital Media and our clients greater confidence that the dollars we’re investing in CTV are delivering on strategic campaign goals and client objectives.”

Within this marketplace, advertisers can also activate deals leveraging Tremor’s new content-level targeting solution, enabled by TV-like content attributes from direct publisher partners. By curating deals based on content attributes like genres and ratings from Tremor’s publisher partners, advertisers can tap into traditionally linear TV buying tactics in digital environments like CTV at scale. This expansion of Tremor’s contextual capabilities also addresses the market’s pressing need for more privacy-conscious, verifiable targeting solutions across CTV and video.

You can learn more about Tremor Video’s TV Marketplace here.

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company. To learn more, visit www.tremorvideo.com

Forward-Looking Statements

This press release contains forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning certain future events, Tremor’s performance, its products and offerings including the new Programmatic TV Marketplace offering as well as the overall industry growth of CTV. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements.

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact

Caroline Smith

Tremor Video Launches Programmatic Audio Solution to Help Advertisers Reach Engaged Audiences in Premium Environments

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns

NEW YORK – September 21, 2021 Tremor Video, a leading programmatic video platform, today debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA.

“With audio content continuing to grow and gain in popularity among consumers, advertisers should be exploring ways to expand their audience reach strategies beyond CTV and all-screen video,” said Amy Guenel, Vice President of Product Marketing, Tremor Video. “With our new programmatic audio solution, advertisers gain the tools they need to seamlessly integrate audio into their broader digital media mix.”

In today’s highly mobile and connected consumer environment, advertisers are increasingly investing in digital audio as U.S. consumers spend more time engaging with digital audio content – streaming radio, music and podcasts. On average, 62% of the U.S. population now listens to digital audio on a weekly basis from their smartphones, desktop computers, smart speakers or even in their cars, with 218 million people listening to digital audio services at least once per month.1 As a result, by 2022, programmatic audio spend in the U.S. is expected to increase by 23.14% to $1.3 billion,2 opening the door for new programmatic audio advertising opportunities as the ability to reach consumers in distraction-free environments becomes more valuable for brands.

Advertisers who leverage Tremor’s programmatic audio solution can customize messages in premium content environments with engaged consumers, gaining an additional touchpoint to add to their customers’ journey. Key benefits of the solution include:

  • EXTENDED REACH & FREQUENCY: Pair programmatic audio with video to boost reach and frequency for campaigns
  • UNIFIED CAMPAIGN MANAGEMENT: Reach audio listeners at scale in premium publisher environments by buying, managing and measuring audio campaigns from a centralized platform, allowing for a holistic view of how audio fits into cross-channel campaigns
  • ACCESS TO PREMIUM AUDIO CONTENT: Deliver brand messages to engaged listeners within premium music and podcast environments
  • LEVERAGE AUDIENCE EXTENSION: Activate advanced audio targeting to reach customers whenever and wherever they are listening, by leveraging data such as feed type, geography, behavioral, demographics, operating system, device type, contextual, browser, daypart and even TV viewership via Tremor Video’s TV Intelligence solution
  • OPTIMIZE WITH AUDIO REPORTING & ANALYTICS: Track the effectiveness and holistic performance across channels with added visibility into audio-specific metrics like audio impressions, listens and audio quartiles to gauge how long customers are listening to an audio ad

The integration with AdsWizz connects buyers to the AdsWizz Marketplace or directly to publishers through PMPs (private marketplaces). AdsWizz gives advertisers access to over 200 million monthly uniques3 spanning across podcast and digital radio.

“We’re excited to work with Tremor Video to further diversify programmatic demand for our publishers and help advertisers expand their reach through audio,” said Anne Frisbie, SVP of Global Supply & Partnerships, AdsWizz. “We have built the largest marketplace for premium audio, and through this integration, we are connecting more advertisers to that inventory and helping to fulfill the rapidly growing demand for this booming medium.”

For more information on Tremor Video’s Programmatic Audio solution visit here.

1 eMarketer US Digital Audio Listeners and Penetration, February 2021

2 eMarketer, US Programmatic Digital Audio Services Ad Spending, 2019-2023

3 AdsWizz internal platform data, for global uniques, May 2021

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company.

Forward Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events related to the Programmatic Audio product offering and our business. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Contact
Caroline Smith

Tremor International Reports Record Results for the Three and Six Months Ended June 30, 2021

Programmatic Revenue increased 196% in Q2 driven by 280% growth in CTV, representing strong organic growth 

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310 

TEL-AVIV, Israel – August 19, 2021 Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video and Connected TV (‘CTV’) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, announced today its financial results for the three and six months ended June 30, 2021. 

“I am pleased to report that the first half of 2021 further validated Tremor’s strategy of developing an end-to-end technology platform and our focus on Video, CTV and data. This impressive revenue growth, which we believe is one of the highest across our peer group, affirms our continued investment in product innovation and business development,” said Ofer Druker, Chief Executive Officer of Tremor. “I am equally proud that the entirety of the growth we achieved in the first half of 2021 was organic and as a result of increased client spending on programmatic advertising. Increasingly, Tremor is empowering our clients to deliver impactful brand stories to targeted, relevant audiences globally.” 

Mr Druker concluded, “The successful capital raise through our U.S. IPO and concurrent listing of our shares on NASDAQ in June represents a milestone achievement for Tremor and a de-facto endorsement from our shareholders.”

To read the full release, click HERE.

Tremor International Ltd Notification of Q2 and H1 2021 Results & Conference Call Details

TEL AVIV, Israel, Aug. 17, 2021 (GLOBE NEWSWIRE) Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (CTV) advertising offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, will release its financial results for the quarter ended June 30, 2021 and its H1 results for the six months ended June 30, 2021 before the US market opens on Thursday, August 19, 2021. Tremor will host a webcast at 6:00 AM (PT) / 9:00 AM (ET) and 2:00 PM (BST) on the same date to discuss its financial results.

Webcast Details:

Participant Dial-In Number:

  • US/CANADA Participant Toll-Free Dial-In Number: (844) 692-7011
  • INTERNATIONAL Participant Dial-In Number: (929) 517-0922
  • Conference ID: 3026147

For further information please contact:

Tremor International Ltd
Ofer Druker, Chief Executive Officer
Sagi Niri, Chief Financial Officer
 
via Vigo Consulting
finnCap Ltd
Jonny Franklin-Adams / James Thompson (Corporate Finance)
Tim Redfern / Dicky Chambers (ECM)
 
Tel: +44 20 7220 0500
Stifel Nicolaus Europe Limited
Fred Walsh
Alain Dobkin
Nick Adams
Richard Short
 
Tel: +44 20 7710 7600
Vigo Consulting
Jeremy Garcia
Antonia Pollock

Tel: +44 20 7390 02
KCSA Strategic Communications                                                
Todd Fromer
Tel: 212-896-1215

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences

Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV and all video devices with a greater breadth and depth of data-driven insights

NEW YORK, Aug. 05, 2021 (GLOBE NEWSWIRE) — Tremor Video, a leading programmatic video platform, today introduced Unified Social Data, an all-screen data solution. Powered by its partnership with ICX Media, a video intelligence provider offering data-driven content and analytics solutions, Unified Social Data can reach more than 85 million rich US consumer profiles* from across the “walled gardens” to curate highly customizable, deterministic audiences at scale that blend social engagement data with demographic data.

Unified Social Data is the latest advancement of Tremor’s Data Management Platform (DMP), part of the company’s end-to-end tech stack that consists of Tremor Video’s DSP and Unruly’s SSP. This solution is offered in a flexible model, as advertisers can activate the solution for Connected TV (CTV) and all-screen video campaigns via managed service, self-service, or private marketplaces (PMPs).

“Tremor Video is currently the only DSP leveraging custom audience segments from ICX Media directly,” said Jessica La Rosa, Vice President, Partnerships & Data Operations, Tremor Video. “This is the latest example of our commitment to bringing dynamic data innovations to market that equip clients with impactful audience reach strategies.”

With the increased fragmentation in the digital ecosystem, the Unified Social Data solution helps brands:

Build Niche, Custom Audience Segments

  • Build audiences 1:1 at scale without the reliance of cookies—audience building and content analysis starts from an actual known user
  • Better understand and identify their target audiences via social engagement data—those who show brand affinity through posts, likes, shares, comments, and sentiment—and demographic data
  • Uncover audience reach opportunities in key verticals such as Entertainment, CPG, QSR, and Auto. For example, social interactions that pertain to TV shows or films could offer incremental audience insights beyond viewership information alone.

Unify Social Data Across Platforms

  • Leverage data typically constrained to the social platform where these engagements occur, unifying social data across platforms into one audience data set, rather than siloed buys across social channels

“Providing relevant experiences for the right consumers based on a deeper understanding of their interests and engagement is key to successful campaigns,” said Philip H. Beauregard, President, ICX Media. “We’re excited to partner with Tremor Video to offer brands a highly nuanced, customized, and brand-safe way to reach and connect with their targeted audience segments across all screens.”

Learn more about Tremor Video’s data-driven audience solutions here.

*Based on ICX Media Data – CCPA compliant US-only profiles with rich metrics such as: demos, video viewing, sentiment, comments, tweets, followers, shares, likes, metadata, etc.

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company. To learn more, visit www.tremorvideo.com.

About ICX Media

ICX Media is revolutionizing the digital media market by enabling data-inspired storytelling; transforming the way content is created, distributed, and monetized. ICX Media’s proprietary smart platform harnesses advanced artificial intelligence and adaptive learning technologies to help brands, media companies and content creators create and share more impactful, engaging content with data-backed confidence. The ICX Media community connects nearly 1 million independent creators with brands, media and entertainment companies to make turnkey talent sourcing, scalable content production, accelerated audience creation and cost-effective distribution now possible. ICX Media believes everyone has a meaningful story to share. Now everyone can. To learn more, visit www.icxmedia.com.

Forward-Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events including market reach of social engagement data. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Contact
Matt Caldecutt

347 687 3721

Tremor International Ltd – Notification of Q2 and H1 2021 Results

NEW YORK, July 23, 2021Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (CTV) advertising offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, will release its financial results for the quarter ended June 30, 2021 and its H1 results for the six months ended June 30, 2021 before the US market opens on Thursday, August 19, 2021. Tremor will host a webcast at 6:00 AM (PT) / 9:00 AM (ET) and 2:00 PM (BST) on the same date to discuss its financial results.

Webcast Details:

  • Tremor International Second Quarter 2021 and H1 2021 Earnings Webcast
  • August 19, 2021 at 6:00 AM (PT) / 9:00 AM (ET) and 2:00 PM (BST)
  • A live and archived webcast will be made available via Tremor’s Investor Relations website at http://investors.tremorinternational.com

For further information please contact:

Tremor International Ltd
Ofer Druker, Chief Executive Officer
Sagi Niri, Chief Financial Officer
                                      via Vigo Consulting  
   
finnCap Ltd
Jonny Franklin-Adams / James Thompson (Corporate Finance)
Tim Redfern / Dicky Chambers (ECM)
 Tel: +44 20 7220 0500  
   
Stifel Nicolaus Europe Limited
Fred Walsh
Alain Dobkin
Nick Adams
Richard Short
 Tel: +44 20 7710 7600
   
Vigo Consulting
Jeremy Garcia
Antonia Pollock
 Tel: +44 20 7390 02
   
Blast PR
Matt Caldecutt
 Tel: 347 687 3721
   

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).