Tremor International Reports Record Results for the Three and Six Months Ended June 30, 2021

Programmatic Revenue increased 196% in Q2 driven by 280% growth in CTV, representing strong organic growth 

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310 

TEL-AVIV, Israel – August 19, 2021 Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video and Connected TV (‘CTV’) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, announced today its financial results for the three and six months ended June 30, 2021. 

“I am pleased to report that the first half of 2021 further validated Tremor’s strategy of developing an end-to-end technology platform and our focus on Video, CTV and data. This impressive revenue growth, which we believe is one of the highest across our peer group, affirms our continued investment in product innovation and business development,” said Ofer Druker, Chief Executive Officer of Tremor. “I am equally proud that the entirety of the growth we achieved in the first half of 2021 was organic and as a result of increased client spending on programmatic advertising. Increasingly, Tremor is empowering our clients to deliver impactful brand stories to targeted, relevant audiences globally.” 

Mr Druker concluded, “The successful capital raise through our U.S. IPO and concurrent listing of our shares on NASDAQ in June represents a milestone achievement for Tremor and a de-facto endorsement from our shareholders.”

To read the full release, click HERE.

Tremor International Ltd Notification of Q2 and H1 2021 Results & Conference Call Details

TEL AVIV, Israel, Aug. 17, 2021 (GLOBE NEWSWIRE) Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (CTV) advertising offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, will release its financial results for the quarter ended June 30, 2021 and its H1 results for the six months ended June 30, 2021 before the US market opens on Thursday, August 19, 2021. Tremor will host a webcast at 6:00 AM (PT) / 9:00 AM (ET) and 2:00 PM (BST) on the same date to discuss its financial results.

Webcast Details:

Participant Dial-In Number:

  • US/CANADA Participant Toll-Free Dial-In Number: (844) 692-7011
  • INTERNATIONAL Participant Dial-In Number: (929) 517-0922
  • Conference ID: 3026147

For further information please contact:

Tremor International Ltd
Ofer Druker, Chief Executive Officer
Sagi Niri, Chief Financial Officer
 
via Vigo Consulting
finnCap Ltd
Jonny Franklin-Adams / James Thompson (Corporate Finance)
Tim Redfern / Dicky Chambers (ECM)
 
Tel: +44 20 7220 0500
Stifel Nicolaus Europe Limited
Fred Walsh
Alain Dobkin
Nick Adams
Richard Short
 
Tel: +44 20 7710 7600
Vigo Consulting
Jeremy Garcia
Antonia Pollock

Tel: +44 20 7390 02
KCSA Strategic Communications                                                
Todd Fromer
Tel: 212-896-1215

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences

Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV and all video devices with a greater breadth and depth of data-driven insights

NEW YORK, Aug. 05, 2021 (GLOBE NEWSWIRE) — Tremor Video, a leading programmatic video platform, today introduced Unified Social Data, an all-screen data solution. Powered by its partnership with ICX Media, a video intelligence provider offering data-driven content and analytics solutions, Unified Social Data can reach more than 85 million rich US consumer profiles* from across the “walled gardens” to curate highly customizable, deterministic audiences at scale that blend social engagement data with demographic data.

Unified Social Data is the latest advancement of Tremor’s Data Management Platform (DMP), part of the company’s end-to-end tech stack that consists of Tremor Video’s DSP and Unruly’s SSP. This solution is offered in a flexible model, as advertisers can activate the solution for Connected TV (CTV) and all-screen video campaigns via managed service, self-service, or private marketplaces (PMPs).

“Tremor Video is currently the only DSP leveraging custom audience segments from ICX Media directly,” said Jessica La Rosa, Vice President, Partnerships & Data Operations, Tremor Video. “This is the latest example of our commitment to bringing dynamic data innovations to market that equip clients with impactful audience reach strategies.”

With the increased fragmentation in the digital ecosystem, the Unified Social Data solution helps brands:

Build Niche, Custom Audience Segments

  • Build audiences 1:1 at scale without the reliance of cookies—audience building and content analysis starts from an actual known user
  • Better understand and identify their target audiences via social engagement data—those who show brand affinity through posts, likes, shares, comments, and sentiment—and demographic data
  • Uncover audience reach opportunities in key verticals such as Entertainment, CPG, QSR, and Auto. For example, social interactions that pertain to TV shows or films could offer incremental audience insights beyond viewership information alone.

Unify Social Data Across Platforms

  • Leverage data typically constrained to the social platform where these engagements occur, unifying social data across platforms into one audience data set, rather than siloed buys across social channels

“Providing relevant experiences for the right consumers based on a deeper understanding of their interests and engagement is key to successful campaigns,” said Philip H. Beauregard, President, ICX Media. “We’re excited to partner with Tremor Video to offer brands a highly nuanced, customized, and brand-safe way to reach and connect with their targeted audience segments across all screens.”

Learn more about Tremor Video’s data-driven audience solutions here.

*Based on ICX Media Data – CCPA compliant US-only profiles with rich metrics such as: demos, video viewing, sentiment, comments, tweets, followers, shares, likes, metadata, etc.

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company. To learn more, visit www.tremorvideo.com.

About ICX Media

ICX Media is revolutionizing the digital media market by enabling data-inspired storytelling; transforming the way content is created, distributed, and monetized. ICX Media’s proprietary smart platform harnesses advanced artificial intelligence and adaptive learning technologies to help brands, media companies and content creators create and share more impactful, engaging content with data-backed confidence. The ICX Media community connects nearly 1 million independent creators with brands, media and entertainment companies to make turnkey talent sourcing, scalable content production, accelerated audience creation and cost-effective distribution now possible. ICX Media believes everyone has a meaningful story to share. Now everyone can. To learn more, visit www.icxmedia.com.

Forward-Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events including market reach of social engagement data. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Contact
Matt Caldecutt

347 687 3721

Tremor International Ltd – Notification of Q2 and H1 2021 Results

NEW YORK, July 23, 2021Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (CTV) advertising offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, will release its financial results for the quarter ended June 30, 2021 and its H1 results for the six months ended June 30, 2021 before the US market opens on Thursday, August 19, 2021. Tremor will host a webcast at 6:00 AM (PT) / 9:00 AM (ET) and 2:00 PM (BST) on the same date to discuss its financial results.

Webcast Details:

  • Tremor International Second Quarter 2021 and H1 2021 Earnings Webcast
  • August 19, 2021 at 6:00 AM (PT) / 9:00 AM (ET) and 2:00 PM (BST)
  • A live and archived webcast will be made available via Tremor’s Investor Relations website at http://investors.tremorinternational.com

For further information please contact:

Tremor International Ltd
Ofer Druker, Chief Executive Officer
Sagi Niri, Chief Financial Officer
                                      via Vigo Consulting  
   
finnCap Ltd
Jonny Franklin-Adams / James Thompson (Corporate Finance)
Tim Redfern / Dicky Chambers (ECM)
 Tel: +44 20 7220 0500  
   
Stifel Nicolaus Europe Limited
Fred Walsh
Alain Dobkin
Nick Adams
Richard Short
 Tel: +44 20 7710 7600
   
Vigo Consulting
Jeremy Garcia
Antonia Pollock
 Tel: +44 20 7390 02
   
Blast PR
Matt Caldecutt
 Tel: 347 687 3721
   

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

Tremor International Ltd. Announces Closing of Offering

This announcement contains inside information.

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN OR INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH JURISDICTION.

NEW YORK, NEW YORK, June 22, 2021 Tremor International Ltd. (“Tremor“), a global company offering an end-to-end software platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, announced today the closing of its offering of an aggregate of 6,768,953 American Depositary Shares (“ADSs“) representing 13,537,906 ordinary shares at a publicly offering price of $19.00 per ADS, for aggregate proceeds of approximately $128.6 million before deducting underwriting discounts and commissions. Each ADS offered represents two ordinary shares of Tremor. The ADSs were offered in a registered public offering in the United States (the “Offering“). All ADSs sold in the Offering were sold by Tremor.

The underwriters of the offering will also have a 30-day option to purchase up to an additional 1,015,342 ADSs from Tremor at the initial public offering price. The ADSs began trading on the NASDAQ Global Market under the ticker symbol “TRMR” on June 18, 2021. Tremor’s ordinary shares are admitted to trading on the AIM market of the London Stock Exchange (“AIM”) under the symbol “TRMR”.

RBC Capital Markets and Stifel acted as the lead book-running managers for the Offering. JMP Securities, Needham & Company and Raymond James are acting as co-managers for the Offering.

Application has been made for the 13,537,906 ordinary shares of Tremor underlying the ADSs to be issued in the Offering to be admitted to trading on AIM, and it is expected that admission will become effective and dealings in the ordinary shares will commence at 8:00 a.m. (Greenwich Mean Time) on June 23, 2021.

Following the closing of the Offering, the issued share capital of Tremor is 149,728,168 ordinary shares, and this figure may be used by shareholders as a denominator for the calculations by which they will determine if they are required to notify their interest in, or change to their interest in, Tremor under the Disclosure Guidance and Transparency Rules published by the Financial Conduct Authority.

A registration statement relating to these securities was declared effective by the Securities and Exchange Commission on June 17, 2021. The Offering was made only by means of a prospectus. Copies of the final prospectus relating to and describing the terms of the Offering may be obtained from the offices of RBC Capital Markets, LLC, 200 Vesey Street, 8th Floor, New York, NY 10281-8098; Attention: Equity Syndicate, or by telephone at +1 877-822-4089, or by e-mail at ; or from Stifel, Nicolaus & Company, Incorporated, Attention: Prospectus Department, One Montgomery Street, Suite 3700, San Francisco, CA 94104, or by telephone at +1 (415) 364-2720 or by email at .

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of such state or jurisdiction.

Forward Looking Statements

This press release contains forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Tremor’s plans to conduct the Offering.

These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: conditions in the U.S. capital markets, negative global economic conditions, potential negative developments in the COVID-19 pandemic, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments.

These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Tremor may elect to update such forward-looking statements at some point in the future, Tremor disclaims any obligation to do so, even if subsequent events cause its views to change. These forward-looking statements should not be relied upon as representing Tremor’s views as of any date subsequent to the date of this press release .

For further information please contact:

Tremor International Ltd

Ofer Druker, Chief Executive Officer /Sagi Niri, Chief Financial Officer
via Vigo Consulting

RBC Capital Markets LLC

Tel: +1 877-822-4089

Stifel Nicolaus Europe Limited

Fred Walsh / Alain Dobkin / Nick Adams/ Richard Short

Tel: +44 20 7710 7600

Vigo Consulting

Jeremy Garcia 

Antonia Pollock

Tel: +44 20 7390 0230

finnCap Ltd 

Jonny Franklin-Adams / James Thompson (Corporate Finance)

Tim Redfern / Dicky Chambers (ECM)

Tel: +44 20 7220 0500
Blast PR

Matt Caldecutt /Michael Shmarak


             Tel: 347-687-3721 / Tel: 312-919-9222

Tremor International Ltd. Announces Pricing of Initial Public Offering

This announcement contains inside information.

NEW YORK, June 17, 2021 (GLOBE NEWSWIRE) — Tremor International Ltd. (“Tremor”) announced today the pricing of its initial public offering of 6,768,953 American Depositary Shares (“ADSs”), representing an aggregate of 13,537,906 ordinary shares, at a public offering price of $19.00 per ADS. Tremor has raised aggregate gross proceeds of $128.6 million, before deducting underwriting discounts and commissions. Each ADS offered represents two ordinary shares of Tremor. The ADSs are being offered in a registered public offering in the United States (the “Offering”). All ADSs to be sold in the Offering will be sold by Tremor.

The underwriters of the offering will also have a 30-day option to purchase up to an additional 1,015,342 ADSs from Tremor at the initial public offering price. The ADSs are expected to begin trading on the Nasdaq Global Market on June 18, 2021 under the ticker symbol “TRMR.” Tremor’s ordinary shares are currently admitted to trading on the AIM market of the London Stock Exchange under the ticker symbol “TRMR.”

The closing of the offering is expected to occur on June 22, 2021, subject to the satisfaction of customary closing conditions.

RBC Capital Markets and Stifel are acting as lead book-running managers for the Offering. JMP Securities, Needham & Company and Raymond James are acting as co-managers for the Offering.

The Offering is being made only by means of a prospectus. Copies of the final prospectus relating to the offering may be obtained, when available, from the offices of RBC Capital Markets, LLC, 200 Vesey Street, 8th Floor, New York, NY 10281-8098; Attention: Equity Syndicate, or by telephone at +1 877-822-4089, or by e-mail at ; or from Stifel, Nicolaus & Company, Incorporated, Attention: Prospectus Department, One Montgomery Street, Suite 3700, San Francisco, CA 94104, or by telephone at +1 (415) 364-2720 or by email at .

A registration statement on Form F-1 relating to these securities has been filed with, and was declared effective by, the U.S. Securities and Exchange Commission. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Forward Looking Statements

This press release contains forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Tremor’s plans to conduct the Offering.

These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: Tremor may determine not to conduct a registered initial public offering in the time frame that it currently expects or at all, due to a number of potential important factors, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments in the COVID-19 pandemic, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments.

These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Tremor may elect to update such forward-looking statements at some point in the future, Tremor disclaims any obligation to do so, even if subsequent events cause its views to change. These forward-looking statements should not be relied upon as representing Tremor’s views as of any date subsequent to the date of this press release.

For readers in the European Economic Area and the United Kingdom

There will be no public offer of the ADSs to the public in the European Economic Area or the United Kingdom.

This communication, in so far as it constitutes an invitation or inducement to enter into investment activity within the meaning of section 21 of the Financial Services and Markets Act 2000 as amended (“FSMA“) in connection with the securities which are the subject of the offering described in this press release or otherwise, is only being directed at: (a) in the European Economic Area (the “EEA“), persons who are qualified investors within the meaning of Article 2(e) of Prospectus Regulation (EU) 2017/1129 (the “Prospectus Regulation“) (“Qualified Investors“); and (b) in the United Kingdom, Qualified Investors within the meaning of Article 2(e) of the Prospectus Regulation as it forms part of domestic law in the United Kingdom by virtue of the European Union (Withdrawal) Act 2018, who are (i) persons who fall within the definition of “Investment Professionals” in Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”); or (ii) persons who fall within Article 49(2)(a) to (d) (“High net worth companies, unincorporated associations etc.”) of the Order; or (c) persons to whom it may otherwise be lawfully communicated (all such persons referred to in (b) and (c) above together being referred to as “Relevant Persons“).

The ADSs offered in the Offering are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such ADSs will be engaged in only with, in the EEA, Qualified Investors, and the United Kingdom, Relevant Persons. Any person who, in the EEA, is not a Qualified Investor or the United Kingdom, is not a Relevant Person should not act or rely on this document or any of its contents. This communication does not contain an offer or constitute any part of an offer to the public within the meaning of sections 85 and 102B of FSMA or otherwise.

For further information please contact:

Tremor International Ltd: Ofer Druker, Chief Executive Officer / Sagi Niri, Chief Financial Officer 
via Vigo Consulting
finnCap Ltd: Jonny Franklin-Adams / James Thompson (Corporate Finance)/ Tim Redfern / Dicky Chambers (ECM) 
Tel: +44 20 7220 0500
Stifel Nicolaus Europe Limited: Fred Walsh / Alain Dobkin / Nick Adams / Richard Short 
Tel: +44 20 7710 7600 
Vigo Consulting: Jeremy Garcia / Antonia Pollock  
Tel: +44 20 7390 0230
Blast PR: Matt Caldecutt / Michael ShmarakTel: 347 687 3721
Tel: 312 919 9222 

Tremor International Ltd. Launches Initial Public Offering on Nasdaq

This announcement contains inside information

TEL AVIV, ISRAEL, June 14, 2021 Tremor International Ltd. (“Tremor”) announced today that it has commenced an initial public offering on the Nasdaq Global Market of 6,768,953 American Depositary Shares (“ADSs”), representing an aggregate of 13,537,906 ordinary shares. Each ADS represents two ordinary shares of Tremor. The last closing price of Tremor’s ordinary shares on the AIM market of the London Stock Exchange was £7.86 on June 11, 2021. The ADSs are being offered in a registered public offering in the United States (the “Offering”). All ADSs to be sold in the Offering will be sold by Tremor. 

The underwriters of the offering will also have a 30-day option to purchase up to an additional 1,015,342 ADSs from Tremor at the initial public offering price. Tremor has applied to list its ADSs on the Nasdaq Global Market under the ticker symbol “TRMR.” Tremor’s ordinary shares are currently admitted to trading on the AIM market of the London Stock Exchange under the ticker symbol “TRMR”. 

RBC Capital Markets and Stifel are acting as lead book-running managers for the Offering. JMP Securities, Needham & Company and Raymond James are acting as co-managers for the Offering. 

The Offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the Offering may be obtained, when available, from the offices of RBC Capital Markets, LLC, 200 Vesey Street, 8th Floor, New York, NY 10281-8098; Attention: Equity Syndicate, or by telephone at +1 877-822-4089, or by e-mail at ; or from Stifel, Nicolaus & Company, Incorporated, Attention: Prospectus Department, One Montgomery Street, Suite 3700, San Francisco, CA 94104, or by telephone at +1 (415) 364-2720 or by email at .

A registration statement on Form F-1 relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy these securities be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Forward Looking Statements

This press release contains forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Tremor’s plans to conduct the Offering.

These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: Tremor may determine not to conduct a registered initial public offering in the time frame that it currently expects or at all, due to a number of potential important factors, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments in the COVID-19 pandemic, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments.

These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Tremor may elect to update such forward-looking statements at some point in the future, Tremor disclaims any obligation to do so, even if subsequent events cause its views to change. These forward-looking statements should not be relied upon as representing Tremor’s views as of any date subsequent to the date of this press release.

For readers in the European Economic Area and the United Kingdom

There will be no public offer of the ADSs to the public in the European Economic Area or the United Kingdom.

This communication, in so far as it constitutes an invitation or inducement to enter into investment activity within the meaning of section 21 of the Financial Services and Markets Act 2000 as amended (“FSMA“) in connection with the securities which are the subject of the offering described in this press release or otherwise, is only being  directed at: (a) in the European Economic Area (the “EEA“), persons who are qualified investors within the meaning of Article 2(e) of Prospectus Regulation (EU) 2017/1129 (the “Prospectus Regulation“) (“Qualified Investors“); and (b) in the United Kingdom, Qualified Investors within the meaning of Article 2(e) of the Prospectus Regulation as it forms part of domestic law in the United Kingdom by virtue of the European Union (Withdrawal) Act 2018, who are (i) persons who fall within the definition of “Investment Professionals” in Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”); or (ii) persons who fall within Article 49(2)(a) to (d) (“High net worth companies, unincorporated associations etc.”) of the Order; or (c) persons to whom it may otherwise be lawfully communicated (all such persons referred to in (b) and (c) above together being referred to as “Relevant Persons“).

The ADSs offered in the Offering are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such ADSs will be engaged in only with, in the EEA, Qualified Investors, and the United Kingdom, Relevant Persons. Any person who, in the EEA, is not a Qualified Investor or the United Kingdom, is not a Relevant Person should not act or rely on this document or any of its contents. This communication does not contain an offer or constitute any part of an offer to the public within the meaning of sections 85 and 102B of FSMA or otherwise.

For further information please contact:

Tremor International Ltd: Ofer Druker, Chief Executive Officer / Sagi Niri, Chief Financial Officer 
via Vigo Consulting
finnCap Ltd: Jonny Franklin-Adams / James Thompson (Corporate Finance)/ Tim Redfern / Dicky Chambers (ECM) 
Tel: +44 20 7220 0500
Stifel Nicolaus Europe Limited: Fred Walsh / Alain Dobkin / Nick Adams / Richard Short 
Tel: +44 20 7710 7600 
Vigo Consulting: Jeremy Garcia / Antonia Pollock  
Tel: +44 20 7390 0230
Blast PR: Matt Caldecutt / Michael ShmarakTel: 347 687 3721
Tel: 312 919 9222 

Tremor International Names Emily Barfuss as Chief Marketing Officer

New CMO will advance the growth of the company’s global footprint through the continued expansion of its Tremor Video and Unruly brands.

NEW YORK – June 9, 2021 – Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will spearhead the development and execution of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to Ofer Druker, CEO of Tremor International, and be based in New York City.

“Emily is joining the Tremor team during a pivotal time, when our business is experiencing significant growth and expansion,” said Druker. “Her proven marketing expertise coupled with her track record of accomplishments in growing global brands makes her an excellent addition to our executive team.”

Barfuss joins Tremor with extensive media and ad-tech leadership experience. Most recently, Barfuss built marketing and brand strategies at grace+grit, a marketing consulting firm she founded. Prior to grace+grit, Barfuss developed Index Exchange’s global marketing function from the ground up and oversaw CBS Corporation’s affiliate marketing efforts as part of the company’s TV Distribution Team. 

As CMO, Barfuss will embrace a customer-centric approach to marketing communications that address the nuanced and evolving needs of Tremor’s increasingly diversified global client base, in the interest of driving greater campaign efficiencies for advertisers and their media partners.

“Tremor International is a dynamic company, and I believe it is at the frontlines of shaping the future of the ad-tech industry,” said Barfuss. “I’m thrilled to join such an innovative organization and look forward to working closely and collaboratively with the Tremor team to further solidify our global leadership position and, by extension, nurture even stronger connections with our clients worldwide.”

About Tremor International 

Tremor is a global company offering an end-to-end software advertising platform, operating across three core capabilities: Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end software solutions which provides it with a major competitive advantage within the video advertising ecosystem. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in- app. To learn more about Tremor Video, visit www.tremorvideo.com.

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply- focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most AdAge top 100 brands. To learn more about Unruly, visit www.unruly.co.   

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia- Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR). 

For more information about Tremor International, visit www.tremorinternational.com.

Forward-Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events related to Tremor and our business. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact
Matt Caldecutt

Tremor Video Launches New CTV & Video Solutions Driven by Consumer Emotion & Intent Data

Exclusive offering strengthens advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights

New York, NY — May 11, 2021 — Tremor Video, a leading programmatic video platform, today announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the U.S. and Canada. Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content testing solutions leverages a blend of facial coding and survey-based techniques. 

With CTV experiencing unprecedented growth and advertisers leveraging all-screen video strategies more than ever before, it’s important that brands’ messages meaningfully connect with consumers on an emotional level, while driving enhanced performance of campaigns across all screens. Distributed by Tremor’s end-to-end, full-stack technology platform, the EQ solution equips brands and agencies with a more comprehensive understanding of their advertising content’s emotional impact and the emotional intensity felt by consumers upon viewing video creative throughout the full campaign lifecycle.  

“Finding unique ways to engage with our audiences is of paramount importance to our team,” said Dani Hussey, Senior Manager – Brand Marketing, Dropbox. “These solutions allow us to better understand the emotion-based profiles of our customers and leverage these insights to reach them in more relevant ways, while driving stronger results for our campaigns.”

The need to emotionally connect with consumers is particularly relevant in light of how quickly advertisers have had to adjust their messaging with the onset and continuation of COVID-19 and other events of the past year. By leveraging EQ insights, advertisers can fine-tune campaign messaging and activation by customizing video creative and targeting in order to reach the most receptive audiences, drive brand uplift, favorability, advocacy, purchase intent and completed video view rates. In fact, video completion rates are 38% higher for EQ audiences applied in isolation compared to third-party data.* 

“EQ exemplifies our commitment and unique ability to empower our clients with innovative solutions that maximize the connective relationship between data, audiences, creative and delivery,” said Anthony Flaccavento, Chief Revenue Officer, Tremor Video. “Advertisers that have added EQ to their media toolkit are at a distinct advantage relative to their competition, in that they more acutely understand which video creative resonates with consumers and drives them to take action.”

The full suite of EQ solutions for advertisers includes:

  • EQ Max  Understand the performance of content and how this should inform campaign optimization, leveraging powerful insights derived from a combination of facial coding and survey-based techniques.
  • EQ Lite  Leverage similar insights as EQ Max to understand how content resonates against broader demographic targets but without the use of facial coding.
  • EQ Custom Audiences  Identify customers who exhibit the highest emotional and intent-based responses to creative and target those audiences by using bespoke psychographic and attitudinal segments to maximize engagement. 
  • EQ Audiences  Activate off-the-shelf psychographic segments like Emotional (based on the emotional profiles of the videos they have watched), Personality (based on the personality type via our partnership with IBM Watson) and Cultural (based on the most culturally relevant content environments – powered by a unique partnership with Hofstede).
  • EQ Creative Optimizer  Amplify the impact of ad content through creative customization based on audience insights and machine learning techniques that automatically recognize the key moments that drive brand awareness vs. consideration vs. action.

Learn more about the EQ suite and Tremor Video’s other data-driven audience solutions here.

*Data collected via UnrulyX, based on global POOV campaign data from 10/18 – 9/19.

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company.

About Unruly
Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s global relationships with premium demand partners, reader-friendly ad formats, self-serve tools and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.

A pioneer in bringing emotional intelligence to the digital advertising ecosystem, Unruly’s innovative tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments. Part of the Tremor International group (AIM: TRMR), Unruly is on a mission to transform digital advertising for the better.

Our brand and agency-led council, the U7, meet regularly to shape the future of digital marketing and we are a founding member of the WFA’s Global Alliance for Responsible Media. Don’t just reach people, move people.

Forward-Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events related to the UnrulyEQ product offering and our business. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact
Matt Caldecutt