Tremor International Ltd. Announces Pricing of Initial Public Offering

This announcement contains inside information.

NEW YORK, June 17, 2021 (GLOBE NEWSWIRE) — Tremor International Ltd. (“Tremor”) announced today the pricing of its initial public offering of 6,768,953 American Depositary Shares (“ADSs”), representing an aggregate of 13,537,906 ordinary shares, at a public offering price of $19.00 per ADS. Tremor has raised aggregate gross proceeds of $128.6 million, before deducting underwriting discounts and commissions. Each ADS offered represents two ordinary shares of Tremor. The ADSs are being offered in a registered public offering in the United States (the “Offering”). All ADSs to be sold in the Offering will be sold by Tremor.

The underwriters of the offering will also have a 30-day option to purchase up to an additional 1,015,342 ADSs from Tremor at the initial public offering price. The ADSs are expected to begin trading on the Nasdaq Global Market on June 18, 2021 under the ticker symbol “TRMR.” Tremor’s ordinary shares are currently admitted to trading on the AIM market of the London Stock Exchange under the ticker symbol “TRMR.”

The closing of the offering is expected to occur on June 22, 2021, subject to the satisfaction of customary closing conditions.

RBC Capital Markets and Stifel are acting as lead book-running managers for the Offering. JMP Securities, Needham & Company and Raymond James are acting as co-managers for the Offering.

The Offering is being made only by means of a prospectus. Copies of the final prospectus relating to the offering may be obtained, when available, from the offices of RBC Capital Markets, LLC, 200 Vesey Street, 8th Floor, New York, NY 10281-8098; Attention: Equity Syndicate, or by telephone at +1 877-822-4089, or by e-mail at ; or from Stifel, Nicolaus & Company, Incorporated, Attention: Prospectus Department, One Montgomery Street, Suite 3700, San Francisco, CA 94104, or by telephone at +1 (415) 364-2720 or by email at .

A registration statement on Form F-1 relating to these securities has been filed with, and was declared effective by, the U.S. Securities and Exchange Commission. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Forward Looking Statements

This press release contains forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Tremor’s plans to conduct the Offering.

These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: Tremor may determine not to conduct a registered initial public offering in the time frame that it currently expects or at all, due to a number of potential important factors, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments in the COVID-19 pandemic, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments.

These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Tremor may elect to update such forward-looking statements at some point in the future, Tremor disclaims any obligation to do so, even if subsequent events cause its views to change. These forward-looking statements should not be relied upon as representing Tremor’s views as of any date subsequent to the date of this press release.

For readers in the European Economic Area and the United Kingdom

There will be no public offer of the ADSs to the public in the European Economic Area or the United Kingdom.

This communication, in so far as it constitutes an invitation or inducement to enter into investment activity within the meaning of section 21 of the Financial Services and Markets Act 2000 as amended (“FSMA“) in connection with the securities which are the subject of the offering described in this press release or otherwise, is only being directed at: (a) in the European Economic Area (the “EEA“), persons who are qualified investors within the meaning of Article 2(e) of Prospectus Regulation (EU) 2017/1129 (the “Prospectus Regulation“) (“Qualified Investors“); and (b) in the United Kingdom, Qualified Investors within the meaning of Article 2(e) of the Prospectus Regulation as it forms part of domestic law in the United Kingdom by virtue of the European Union (Withdrawal) Act 2018, who are (i) persons who fall within the definition of “Investment Professionals” in Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”); or (ii) persons who fall within Article 49(2)(a) to (d) (“High net worth companies, unincorporated associations etc.”) of the Order; or (c) persons to whom it may otherwise be lawfully communicated (all such persons referred to in (b) and (c) above together being referred to as “Relevant Persons“).

The ADSs offered in the Offering are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such ADSs will be engaged in only with, in the EEA, Qualified Investors, and the United Kingdom, Relevant Persons. Any person who, in the EEA, is not a Qualified Investor or the United Kingdom, is not a Relevant Person should not act or rely on this document or any of its contents. This communication does not contain an offer or constitute any part of an offer to the public within the meaning of sections 85 and 102B of FSMA or otherwise.

For further information please contact:

Tremor International Ltd: Ofer Druker, Chief Executive Officer / Sagi Niri, Chief Financial Officer 
via Vigo Consulting
finnCap Ltd: Jonny Franklin-Adams / James Thompson (Corporate Finance)/ Tim Redfern / Dicky Chambers (ECM) 
Tel: +44 20 7220 0500
Stifel Nicolaus Europe Limited: Fred Walsh / Alain Dobkin / Nick Adams / Richard Short 
Tel: +44 20 7710 7600 
Vigo Consulting: Jeremy Garcia / Antonia Pollock  
Tel: +44 20 7390 0230
Blast PR: Matt Caldecutt / Michael ShmarakTel: 347 687 3721
Tel: 312 919 9222 

Tremor International Ltd. Launches Initial Public Offering on Nasdaq

This announcement contains inside information

TEL AVIV, ISRAEL, June 14, 2021 Tremor International Ltd. (“Tremor”) announced today that it has commenced an initial public offering on the Nasdaq Global Market of 6,768,953 American Depositary Shares (“ADSs”), representing an aggregate of 13,537,906 ordinary shares. Each ADS represents two ordinary shares of Tremor. The last closing price of Tremor’s ordinary shares on the AIM market of the London Stock Exchange was £7.86 on June 11, 2021. The ADSs are being offered in a registered public offering in the United States (the “Offering”). All ADSs to be sold in the Offering will be sold by Tremor. 

The underwriters of the offering will also have a 30-day option to purchase up to an additional 1,015,342 ADSs from Tremor at the initial public offering price. Tremor has applied to list its ADSs on the Nasdaq Global Market under the ticker symbol “TRMR.” Tremor’s ordinary shares are currently admitted to trading on the AIM market of the London Stock Exchange under the ticker symbol “TRMR”. 

RBC Capital Markets and Stifel are acting as lead book-running managers for the Offering. JMP Securities, Needham & Company and Raymond James are acting as co-managers for the Offering. 

The Offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the Offering may be obtained, when available, from the offices of RBC Capital Markets, LLC, 200 Vesey Street, 8th Floor, New York, NY 10281-8098; Attention: Equity Syndicate, or by telephone at +1 877-822-4089, or by e-mail at ; or from Stifel, Nicolaus & Company, Incorporated, Attention: Prospectus Department, One Montgomery Street, Suite 3700, San Francisco, CA 94104, or by telephone at +1 (415) 364-2720 or by email at .

A registration statement on Form F-1 relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy these securities be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Forward Looking Statements

This press release contains forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Tremor’s plans to conduct the Offering.

These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: Tremor may determine not to conduct a registered initial public offering in the time frame that it currently expects or at all, due to a number of potential important factors, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments in the COVID-19 pandemic, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments.

These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Tremor may elect to update such forward-looking statements at some point in the future, Tremor disclaims any obligation to do so, even if subsequent events cause its views to change. These forward-looking statements should not be relied upon as representing Tremor’s views as of any date subsequent to the date of this press release.

For readers in the European Economic Area and the United Kingdom

There will be no public offer of the ADSs to the public in the European Economic Area or the United Kingdom.

This communication, in so far as it constitutes an invitation or inducement to enter into investment activity within the meaning of section 21 of the Financial Services and Markets Act 2000 as amended (“FSMA“) in connection with the securities which are the subject of the offering described in this press release or otherwise, is only being  directed at: (a) in the European Economic Area (the “EEA“), persons who are qualified investors within the meaning of Article 2(e) of Prospectus Regulation (EU) 2017/1129 (the “Prospectus Regulation“) (“Qualified Investors“); and (b) in the United Kingdom, Qualified Investors within the meaning of Article 2(e) of the Prospectus Regulation as it forms part of domestic law in the United Kingdom by virtue of the European Union (Withdrawal) Act 2018, who are (i) persons who fall within the definition of “Investment Professionals” in Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”); or (ii) persons who fall within Article 49(2)(a) to (d) (“High net worth companies, unincorporated associations etc.”) of the Order; or (c) persons to whom it may otherwise be lawfully communicated (all such persons referred to in (b) and (c) above together being referred to as “Relevant Persons“).

The ADSs offered in the Offering are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such ADSs will be engaged in only with, in the EEA, Qualified Investors, and the United Kingdom, Relevant Persons. Any person who, in the EEA, is not a Qualified Investor or the United Kingdom, is not a Relevant Person should not act or rely on this document or any of its contents. This communication does not contain an offer or constitute any part of an offer to the public within the meaning of sections 85 and 102B of FSMA or otherwise.

For further information please contact:

Tremor International Ltd: Ofer Druker, Chief Executive Officer / Sagi Niri, Chief Financial Officer 
via Vigo Consulting
finnCap Ltd: Jonny Franklin-Adams / James Thompson (Corporate Finance)/ Tim Redfern / Dicky Chambers (ECM) 
Tel: +44 20 7220 0500
Stifel Nicolaus Europe Limited: Fred Walsh / Alain Dobkin / Nick Adams / Richard Short 
Tel: +44 20 7710 7600 
Vigo Consulting: Jeremy Garcia / Antonia Pollock  
Tel: +44 20 7390 0230
Blast PR: Matt Caldecutt / Michael ShmarakTel: 347 687 3721
Tel: 312 919 9222 

Tremor International Names Emily Barfuss as Chief Marketing Officer

New CMO will advance the growth of the company’s global footprint through the continued expansion of its Tremor Video and Unruly brands.

NEW YORK – June 9, 2021 – Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will spearhead the development and execution of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to Ofer Druker, CEO of Tremor International, and be based in New York City.

“Emily is joining the Tremor team during a pivotal time, when our business is experiencing significant growth and expansion,” said Druker. “Her proven marketing expertise coupled with her track record of accomplishments in growing global brands makes her an excellent addition to our executive team.”

Barfuss joins Tremor with extensive media and ad-tech leadership experience. Most recently, Barfuss built marketing and brand strategies at grace+grit, a marketing consulting firm she founded. Prior to grace+grit, Barfuss developed Index Exchange’s global marketing function from the ground up and oversaw CBS Corporation’s affiliate marketing efforts as part of the company’s TV Distribution Team. 

As CMO, Barfuss will embrace a customer-centric approach to marketing communications that address the nuanced and evolving needs of Tremor’s increasingly diversified global client base, in the interest of driving greater campaign efficiencies for advertisers and their media partners.

“Tremor International is a dynamic company, and I believe it is at the frontlines of shaping the future of the ad-tech industry,” said Barfuss. “I’m thrilled to join such an innovative organization and look forward to working closely and collaboratively with the Tremor team to further solidify our global leadership position and, by extension, nurture even stronger connections with our clients worldwide.”

About Tremor International 

Tremor is a global company offering an end-to-end software advertising platform, operating across three core capabilities: Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end software solutions which provides it with a major competitive advantage within the video advertising ecosystem. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in- app. To learn more about Tremor Video, visit www.tremorvideo.com.

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply- focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most AdAge top 100 brands. To learn more about Unruly, visit www.unruly.co.   

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia- Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR). 

For more information about Tremor International, visit www.tremorinternational.com.

Forward-Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events related to Tremor and our business. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact
Matt Caldecutt

Tremor Video Launches New CTV & Video Solutions Driven by Consumer Emotion & Intent Data

Exclusive offering strengthens advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights

New York, NY — May 11, 2021 — Tremor Video, a leading programmatic video platform, today announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the U.S. and Canada. Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content testing solutions leverages a blend of facial coding and survey-based techniques. 

With CTV experiencing unprecedented growth and advertisers leveraging all-screen video strategies more than ever before, it’s important that brands’ messages meaningfully connect with consumers on an emotional level, while driving enhanced performance of campaigns across all screens. Distributed by Tremor’s end-to-end, full-stack technology platform, the EQ solution equips brands and agencies with a more comprehensive understanding of their advertising content’s emotional impact and the emotional intensity felt by consumers upon viewing video creative throughout the full campaign lifecycle.  

“Finding unique ways to engage with our audiences is of paramount importance to our team,” said Dani Hussey, Senior Manager – Brand Marketing, Dropbox. “These solutions allow us to better understand the emotion-based profiles of our customers and leverage these insights to reach them in more relevant ways, while driving stronger results for our campaigns.”

The need to emotionally connect with consumers is particularly relevant in light of how quickly advertisers have had to adjust their messaging with the onset and continuation of COVID-19 and other events of the past year. By leveraging EQ insights, advertisers can fine-tune campaign messaging and activation by customizing video creative and targeting in order to reach the most receptive audiences, drive brand uplift, favorability, advocacy, purchase intent and completed video view rates. In fact, video completion rates are 38% higher for EQ audiences applied in isolation compared to third-party data.* 

“EQ exemplifies our commitment and unique ability to empower our clients with innovative solutions that maximize the connective relationship between data, audiences, creative and delivery,” said Anthony Flaccavento, Chief Revenue Officer, Tremor Video. “Advertisers that have added EQ to their media toolkit are at a distinct advantage relative to their competition, in that they more acutely understand which video creative resonates with consumers and drives them to take action.”

The full suite of EQ solutions for advertisers includes:

  • EQ Max  Understand the performance of content and how this should inform campaign optimization, leveraging powerful insights derived from a combination of facial coding and survey-based techniques.
  • EQ Lite  Leverage similar insights as EQ Max to understand how content resonates against broader demographic targets but without the use of facial coding.
  • EQ Custom Audiences  Identify customers who exhibit the highest emotional and intent-based responses to creative and target those audiences by using bespoke psychographic and attitudinal segments to maximize engagement. 
  • EQ Audiences  Activate off-the-shelf psychographic segments like Emotional (based on the emotional profiles of the videos they have watched), Personality (based on the personality type via our partnership with IBM Watson) and Cultural (based on the most culturally relevant content environments – powered by a unique partnership with Hofstede).
  • EQ Creative Optimizer  Amplify the impact of ad content through creative customization based on audience insights and machine learning techniques that automatically recognize the key moments that drive brand awareness vs. consideration vs. action.

Learn more about the EQ suite and Tremor Video’s other data-driven audience solutions here.

*Data collected via UnrulyX, based on global POOV campaign data from 10/18 – 9/19.

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company.

About Unruly
Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s global relationships with premium demand partners, reader-friendly ad formats, self-serve tools and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.

A pioneer in bringing emotional intelligence to the digital advertising ecosystem, Unruly’s innovative tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments. Part of the Tremor International group (AIM: TRMR), Unruly is on a mission to transform digital advertising for the better.

Our brand and agency-led council, the U7, meet regularly to shape the future of digital marketing and we are a founding member of the WFA’s Global Alliance for Responsible Media. Don’t just reach people, move people.

Forward-Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events related to the UnrulyEQ product offering and our business. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact
Matt Caldecutt

83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video

Study uncovers insights about US consumers’ evolving purchase behaviors, media consumption, and general outlook about the future as progress is made in the fight against the global pandemic

New York – May 3, 2021 — Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from their 2021 Consumer Insights Report that uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, dining and TV viewing—now that more than a year has passed since the COVID-19 pandemic first surfaced. Conducted in March 2021 and comprised of surveys with a nationally representative sample of 893 US consumers, the research reveals that 56% of consumers feel optimistic about the year ahead and 60% predict a return toward normality within the year. 

According to the research, 83% of consumers plan to either maintain or increase their current spend levels when returning to a more normal life, on average across categories. Consumers report that they plan to either maintain or increase their spend at the highest rates for the following categories: groceries (92%), beauty & personal care (86%), consumer electronics (84%), home & garden (84%) and home entertainment (83%). 

With this likely increase in spending comes promising news for brands with brick-and-mortar dimensions of their businesses, as 84% of consumers plan on shopping in-person during the year, with 29% reporting that they will do all of their shopping in-person and 23% reporting that they will do most of their shopping in-person with some online shopping.

Although the research suggests that consumers are eager to resume their pre-COVID activities, their enthusiasm for this return to more normal lifestyles does not necessarily mean that their rates of TV engagement will decline as a result. In fact, most consumers are likely to engage with CTV at comparable or higher rates as the pandemic dissipates. Over the next six months, 86% of consumers plan to watch live TV at the same or increased rates, 88% plan to watch the same or higher amounts of TV via paid streaming (SVOD), and 81% plan to maintain or increase their viewing of TV via free streaming (AVOD). 

“After a long period of being homebound, consumers are feeling positive about the future, as they look to resume activities like dining out, traveling and in-store shopping, all of which should give advertisers a renewed sense of confidence in the months ahead,” said Terence Scroope, VP of Media Insights and Analytics, Tremor Video. “In parallel, our study suggests that consumers plan to increase their time with CTV content, reinforcing just how essential the medium will continue to be for advertisers as they look to fine-tune their 2021 media strategies.”

Tremor Video and Unruly conducted this research to learn more about what factors are making consumers more hopeful about the months ahead and to what extent this may impact how, when and where they spend throughout the year. Additional key findings include:

  • Increase in TV Engagement: Since March 2020, TV viewing has spiked considerably, with 61% of consumers saying they have watched more TV than before the outbreak of the pandemic
  • Acceleration of TV Streaming: Over the next six months, increased engagement with both paid and free TV streaming will be most pronounced among younger age demos (18-44s) and higher income ($100,000 or more, annually) demos
  • Support of Local Businesses: Consumers report that they will be more supportive of local businesses with most (59%) planning to continue shopping locally
  • Evolution of Behaviors: Most (58%) consumers have adopted new behaviors thanks to increased time shopping online during COVID; this is especially prevalent among the 18-34s age group

Tremor Video and Unruly’s recently released CTV Advertiser Insights Report reflects how advertisers are increasingly leveraging CTV as an effective platform to reach relevant consumers and encourage them to embrace these desired buying behaviors through advertising. In fact, nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85% making CTV a key part of their video strategy

Tremor Video and Unruly believe that CTV is a significant growth engine for Tremor International, with their parent company recently reporting 116% net revenue growth in the CTV space in Q4 2020 compared to Q4 2019. The company has also reported that its performance during the first quarter of 2021 is significantly ahead of the same period in 2020 and it expects trading for the year to be ahead of management expectations. This positive momentum is underpinned by the successful execution of Tremor’s strategy, which focuses on video and data, with the company’s core solutions of CTV, private marketplaces (PMPs), and its self-service platform. 

Scheduled to launch in late May 2021, Tremor Video’s new TV Intelligence offering will leverage its proven experience in CTV and addressable TV retargeting to allow advertisers to reach the most relevant consumers with precision, using a wide breadth and depth of audience data assets.

For more information and to download the full report summary, click here.

Methodology

This research was conducted in March 2021. Tremor Video and Unruly surveyed a nationally representative sample of 893 U.S consumers. The nationally representative sample accounts for gender, age, and household income as well as other attributes like geographic region. The panel research was conducted in a closed environment.

About Tremor International

Tremor International Ltd is a global leader in advertising technologies with three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end solution which provides the company with a major advantage in the marketplace. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app. 

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. 

Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory.

Forward-Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements and other information related to the market research are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. 

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact
Matt Caldecutt

New Research Finds That 72% of Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV

Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies

NEW YORK, April 14, 2021 — Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from a study focusing on how connected TV (CTV) is used by advertisers and key areas for development. The research reveals that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85% making CTV a key part of their video strategyThe research, conducted in December 2020, included surveys and in-depth interviews with brand marketers and media agency professionals.

“As a result of consumers increasingly engaging with CTV content and at notably higher rates since the COVID-19 outbreak last year, we are seeing more and more advertisers making CTV a prominent fixture in their strategic planning,” said Justin Chadwick, VP Marketing, Tremor Video. “We believe this growth trend is likely to continue, as our research suggests that advertisers perceive CTV not only as an essential component of their media mix, but also as an effective one in terms of fulfilling their key business objectives.”

Tremor Video and Unruly conducted this research to learn more about how advertisers are currently thinking about the opportunities, challenges and effectiveness of the fast-emerging CTV medium, within the broader context of their marketing mix. It also offers brands and media agencies actionable insights into how best to leverage CTV. Key findings include:

  • 85% of those surveyed say CTV is a key part of their video advertising strategy (90% of media agencies and 75% of brand advertisers)
  • 90% of respondents plan to increase their 2021 CTV budgets, with an average increase of 53%
  • 56% of media agency respondents and 37% of brand advertiser respondents predict that more than half of their video budgets will be spent on CTV in 2021
  • 75%of respondents believe that CTV has been more important to their business’ marketing success during the COVID-19 pandemic
  • 94% of respondents believe that CTV campaigns successfully meet their marketing objectives

Since the pandemic’s onset, Tremor Video has observed an acceleration in the shift from linear TV to CTV, as more viewers have turned to Ad-Supported Video on Demand (AVOD) in particular for their dynamic streaming content. According to Nielsen, roughly three times as many Americans are now embracing AVOD as compared to before the pandemic.

Moreover, Tremor’s research suggests that CTV is more effective in driving consumer actions than linear TV. According to a recent Tremor study, consumers exposed to CTV advertising are 71% more likely to advocate and tell a friend about a brand than consumers exposed to linear TV, with 52% more likely to buy a product and 45% more likely to visit a store or product website.

“With CTV penetration growing in such rapid ways, with 4 out of 5 households streaming their content on large TV devices, we believe CTV is one of the most important channels in our media mix,” said Shana Kohen, SVP, Group Account Director, Carat. “More time spent from viewers on CTV means more inventory. This coupled with the technological improvements such as more targeting and identity options, ability to bring data in, cross-device measurement—all of this helps ad spend flow to CTV.”

CTV is a significant growth engine for Tremor International, with Tremor Video and Unruly’s parent company recently reporting 127% revenue growth in the CTV space in Q4 2020 compared to Q4 2019. The company has also reported that its performance during the first quarter of 2021 is significantly ahead of the same period in 2020 and it expects trading for the year to be ahead of management expectations. This positive momentum is underpinned by the successful execution of Tremor’s strategy, which focuses on video and data, with the company’s core solutions of CTV, private marketplaces (PMPs), and its self-service platform. 

Scheduled to launch in late May 2021, Tremor Video’s new TV Intelligence offering will leverage its proven experience in CTV and addressable TV retargeting to allow advertisers to reach the most relevant consumers with precision, using a wide breadth and depth of audience data assets.

For more information and to download the full report summary, click here.

Methodology

Tremor Video and Unruly surveyed around 200 US and UK ad professionals for the study. All respondents who took part in the study work for either a brand, media agency, DSP or trading desk and have experience planning or buying TV or online digital advertising over the last 12 months. The survey was conducted in November 2020 alongside in-depth interviews with digital media professionals. The UK research findings can be found here.

About Tremor International
Tremor International Ltd is a global leader in advertising technologies, it has three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end platform which we believe provides the company with a major advantage in the marketplace. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app. 

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory. Unruly works with 95% of the Ad Age 100 and 82% of video views are delivered across Comscore 1,000 sites.

Forward-Looking Statements

This press release contains forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. 

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact
Matt Caldecutt

Tremor Video Set to Launch TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices

NEW YORK – March 23, 2021 – Tremor Video, the leading programmatic video platform, today announced the upcoming launch of its data-driven TV Intelligence offering. Building upon Tremor International Ltd. (AIM: TRMR)’s continued growth and proven experience in the realms of Connected TV (CTV) and addressable TV retargeting, this solution will allow advertisers to reach the most relevant consumers with precision using a greater breadth and depth of audience data assets.

“For years, Tremor has been a trusted source of innovation within TV and cross-screen video advertising, and this announcement represents the next phase of our leadership within this ever-evolving space,” said Ofer Druker, CEO, Tremor International. “We’re excited that our enhanced offerings will empower our clients to remain ahead of the curve when it comes to reaching modern TV audiences in impactful and measurable ways.”

Launching this May, Tremor Video’s TV Intelligence solutions will leverage an expansive set of television viewing and audience data coupled with captivating video creative to support advertisers’ TV and cross-device media strategies. Key benefits will include:

  • Precision-Based Audience Reach:  Blended ACR and set-top box data across a nationally representative US TV viewing footprint comprised of more than 12 million households and 100 million addressable devices in the US and the ability to scale audience reach at the regional level, with plans to increase this scale via the integration of additional data sources
  • Rich Data Sets: Wide breadth and depth of predictive, granular audience data via Tremor Video’s DMP can be coupled with TV viewing data— including program-level CTV data segments— to reach the most relevant and responsive consumers
  • Programmatic Execution: Managed service, self-service, and hybrid platforms maximize the efficiency, speed, and precision of campaign delivery across an expansive supply network fueled by deep and direct media relationships 
  • Actionable Analytics: Advanced and customizable measurement solutions that can actively inform campaign planning and optimization coupled with an ability to track campaign performance across the full spectrum of priority KPIs, from top-funnel to bottom-funnel
  • Customized Client Service: Experienced team of experts committed to developing campaign strategies unique to the nuanced objectives and needs of each individual client, not a one-size-fits-all service
  • High-Performance Infrastructure: Agile, high-bandwidth technology designed to scale & optimize campaign delivery for greater efficiency. Infrastructure is managed by cross-functional product operations, systems engineering, IT, analytics and client success teams, with plans to expand staffing to meet client demand in 2021.   

Tremor Video entered the TV space in 2016 and its marketplace position was strengthened by acquiring RhythmOne in 2019 and Unruly in 2020. Now, as Tremor International, the company offers an end-to-end technology platform—including its managed and self-service DSP, premium supply footprint, and centralized data management platform (DMP)—in addition to its robust CTV/ video solutions. According to recent studies by independent third parties, Unruly is recognized as a leading supply platform, ranking as the #1 direct CTV supply partner among Roku’s key app categories1 and also as a top ten global SSP in terms of reach as validated by sellers.json.2

Learn more about Tremor Video’s TV Intelligence solution here

1 Source: Pixalate, CTV App Ads.txt Report

2 Source: Jounce Media, SPO Fact Pack

About Tremor International

Tremor International Ltd is a global leader in advertising technologies, it has three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end solution which provides the Company with a major advantage in the marketplace. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app. 

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory. Unruly works with 95% of the AdAge 100 and 82% of video views are delivered across Comscore 1,000 sites. 

Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR).

Media Contact
Matthew Caldecutt
347-687-3721

Tremor International Reports Record H2 and Q4 2020 Performance

Record H2 and Q4 2020 performance. Strong start to 2021 underpins ongoing organic growth opportunities. 

Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces its audited results for the year ended 31 December 2020. 

Financial highlights 

  • A record performance in H2 and Q4 2020 dominated trading for the full year
    • Programmatic1 net revenue increased by 30% to $161.6 million (2019: $124.2million) offset by an anticipated decrease of 43% in Performance2 activity
    • Total net revenue increased by 12% to $184.3 million (2019: $164.0 million) with 88% of net revenues generated from Programmatic activities compared to 76% in 2019, and 91% in Q4 2020 – see table below
  • Record H2 adjusted EBITDA3 of $58.7 million, up 51% vs. H2 2019 
    • Full year 2020 adjusted EBITDA of $60.5 million (2019: $60.4 million) impacted by Covid-19 related and industry-wide headwinds across global advertising markets in H1 2020 
    • Increase in Programmatic activities, mainly attributable to revenue growth in Connected TV (“CTV”), self-serve platform as well as the DSP offerings in private marketplaces. This was offset by the anticipated decrease in Performance activities 
  • Building on the momentum from last year, we have seen a strong start to 2021 compared to the same period, pre Covid-19, in 2020, driven by strong organic growth 
  • Reported EPS of 1.6 cents (2019: 5.6 cents) and Adjusted Diluted EPS of 30.46 cents (2019: 37.05 cents). Net cash from operating activities of $35.2 million (2019: $45.1 million) mainly due to working capital requirements during record H2 and Q4 2020 performance 
  • Net cash as at 31 December 2020 of $96.8 million4 (30 June 2020: $78 million), after returning $10.0 million to shareholders since March 2020 via the Company’s share buyback programmes 
  • Effective from 1 January 2020, Tremor now recognizes revenue on a net basis for the Programmatic activity, which had been recognized on a gross basis historically, including for 2019. Performance revenue will continue to be recognized on a gross basis for 2019 and 2020 

* In order to facilitate comparability of our results of operations, we have excluded Programmatic media cost for 2019 ($117.3 million). Programmatic media cost represents costs of acquiring publishers’ advertising space that is purchased by advertisers via our Programmatic end-to-end solution. 

** For the year ended 31 December, 2020, our audited revenue consists of Programmatic revenue that is recognized on a net basis (which excludes the Programmatic media cost as defined above) and Performance revenue that is recognized on a gross basis. 

*** Net revenue is defined as our revenue calculated on a net basis by excluding the media cost for both Programmatic and Performance activities. Net revenue is a non-IFRS financial metric. 

1 Programmatic activity defined as revenue generated through our end-to-end software platform
2 Performance activity defined as our legacy performance based revenue

Read full statement here.

Tremor Video Expands Full-Service Digital Creative Studio for Brands and Agencies

Growth and diversification of company’s creative offerings unlock new opportunities for advertisers to harness the combined power of data and creative to optimize their CTV and video campaigns

New York, NY – March 2, 2021 — Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced its expanded creative studio, Tr.ly (pronounced Truly). This newly expanded creative services team at Tremor Video is the result of strong collaboration between Tremor Video’s proven CTV and all-screen video creative pedigree and Unruly’s data-driven audience insights. The combined creative powerhouse will now support both Tremor Video and Unruly’s clients and services. 

With more than 15 years of experience providing dynamic creative solutions to a wide breadth of brand and agency clients across multiple verticals, this recent expansion represents the next phase of Tremor’s proven creative pedigree. Since 2019, Tremor has served over 7.3 billion ad impressions that feature custom creative, produced advanced creative campaigns for more than 250 brands and developed over 100,000 unique video ads. 

Partnering with Tr.ly offers advertisers multiple key benefits, including:

  • Delivering on KPIs by applying highly effective creative strategies across all screens in the most brand-safe environments
  • Leveraging Tr.ly’s Data-Driven Creative solutions to connect creative and data-driven criteria such as audience segment, time, geography, and weather to maximize relevance and impact
  • Implementing the latest dynamic creative features, such as shoppable units, to existing video ads to help facilitate online shopping experiences for homebound viewers who aren’t shopping in person as frequently
  • Using proprietary data solutions, to amplify the impact of ad content through creative customization based on the most receptive moments and audience insights
  • Enabling agency and brand teams to stay nimble and flexible by developing new digital assets from scratch or optimizing and updating existing assets
  • Increased cost savings and maximizing use of in-house resources by using Tr.ly’s team to provide video production efficiencies and best practices 

“Tremor’s creative team helped us develop our first branded video asset intended to raise awareness of heart health and how we can enrich the lives of congenital heart patients, all while conveying our mission with sight, sound and motion,” said Round of a Lifetime (ROAL) Foundation’s Board of Directors. “Thanks to the Tremor team for making the process efficient and effective, and for creating a dynamic video that improved our ability to connect with the heart community.” 

Using Tr.ly’s full range of services, advertisers can drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features, available programmatically or through Tremor’s managed service platform and certified by all major DSPs.

Tr.ly Creative Services include: 

  • Video creation: With three tiers of video creation services from turnkey to end-to-end production, the studio can turn any existing files such as static graphics, animated GIFs and social assets into original video ads built to perform in any environment.
  • Video optimization: Working with a client’s existing digital assets, the studio optimizes for different audiences and screens to suit their objectives. Like video creation, there are three tiers of service, from turnkey to end-to-end production. 
  • Creative optimization  Amplify the impact of ad content through creative customization based on audience insights and machine learning techniques that automatically recognize the key moments that drive brand awareness vs consideration vs action.

“We are excited to offer our clients an even more advanced experience for showcasing their brand stories,” said Les Seifer, VP, Creative, Tremor International. “With our newly combined Tr.ly team, we can now offer our clients cutting-edge creative solutions backed by our own unique, proprietary data and insights, helping them amplify the impact of their ads through creative customization across all screens.”

Visit the Tr.ly Creative Hub to explore the full range of creative solutions.

About Tremor International

Tremor International Ltd is a global leader in advertising technologies, it has three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end solution which provides the company with a major advantage in the marketplace. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory. Unruly works with 95% of the AdAge 100 and 82% of video views are delivered across Comscore 1,000 sites.

Media Contact

Matthew Caldecutt

347-687-3721