Category: PR

NEW YORK – April 26, 2023 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology, today announced the launch of its first-to-market self-service cross-platform planner that solves for the fragmentation of linear and digital viewership. The planner’s technology enables broadcasters to maximize reach and frequency allocation holistically across linear and digital inventory, and provides advertisers and agencies with optimized, actionable cross-screen media plans.

Major broadcasters and agencies are engaged in extensive testing with the planner.

In a groundbreaking move for the industry, Tremor’s self-service planner utilizes direct linear and digital integrations to deliver cross-platform media plans from real-time available units (“avails”), improving upon planning performed on historical viewing data alone. Robust planning constraints and configurations allow for production of discrete plans optimized for reach and frequency against target audiences. The planner’s outputs integrate directly into linear and digital campaign execution systems, further streamlining operations and enabling campaign delivery across a buyer’s or seller’s preferred platform, or Tremor’s end-to-end platform encompassing the Amobee DSP, Unruly SSP and Spearad Ad Server. Detailed campaign pacing and reporting ensure that linear, digital and cross-platform objectives are met.

“For a long time, the industry has been asking for a solution like our cross-platform planner that meaningfully breaks down silos between planning, execution and reporting, and provides predictable reach forecasts across linear and digital. With the growing distribution and availability of CTV content driving greater viewership, traditional linear advertisers can now confidently expand their reach into digital and understand the impact of their spend with broadcasters in a cross-screen manner,” said Kenneth Suh, Chief Strategy Officer, Tremor International. “Ultimately, these tools are to the benefit of consumers, who get a better, more sophisticated experience with ads no matter where they’re consuming content.”

ABOUT TREMOR INTERNATIONAL

Tremor International is a collection of brands built to unite creativity, data and technology across the open internet.

Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

For more information, visit: www.tremorinternational.com

PR Contact:

Caroline Smith, VP, Communications, Tremor International
csmith@tremorinternational.com

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits of any partnership, our tech stack, and any other offerings of Tremor, Unruly and any affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s most recent Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Although cable remains the top viewing platform across markets, live streaming is gaining traction among younger viewers

NEW YORK – November 10, 2022 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the release of its 2022 World Cup Global Consumer Trends Report, comprising consumer surveys in the United States, Canada, the United Kingdom, Germany, Australia, Malaysia and Singapore.* 

FIFA anticipates that five billion people across the globe will tune into the 2022 FIFA World Cup which will take place in Qatar starting November 20. At a time when media viewing habits are dramatically evolving, the increasing rate of global CTV engagement provides the opportunity to maximize digital video advertising investment in the tournament across all screens. Tremor International’s report not only forecasts viewership trends, but also the factors that we believe drive fans to watch throughout and the benefits to brands which align with one of the world’s biggest sporting events. 

“In the four years since the last FIFA World Cup, there have been massive shifts in viewer and consumer behavior, and we saw that evolution reflected in our research. The experiences that fans prioritize, their expectations for brands and the screens they plan to engage on, especially younger viewers, are all changing,” said Emily Barfuss, Chief Marketing Officer, Tremor International. “In particular, with the continued rise and sophistication of streaming video advertising, we’re seeing scaled opportunities for brands to reach hyper-engaged sports fans all over the world with precision and custom creative on the biggest screen in the house.”

Across the select markets, the report shows the largest share of viewers are still using cable to watch the matches: US (45%), CA (50%), UK (66%), DE (75%), AU (45%), MY (39%) and SG (37%). However, live viewership on streaming is gaining serious traction across all markets, particularly among younger viewers. For example, more US fans ages 25-34 are planning to watch on livestream (38%) than cable (33%). Other viewing options include social media or a combination of the three. 

Below are some additional key takeaways from the report specific to each region:

United States

• Nearly one-third of viewers (32%) are likely to purchase from a brand aligned with the FIFA World Cup
• 36% of viewers report that their brand sentiment increases for brands associated with the FIFA World Cup
• 35% of viewers would like ads to be entertaining, whereas only 15% of viewers would like ads to provide product information

United Kingdom

• Fans will be tuning in to support their country and/or favorite team (66%) and to be part of the excitement and popularity of the event (62%)
• 82% of viewers are likely to prioritize watching the most important matches live rather than on-demand
• Aside from watching at home (82%), 30% of viewers report that they plan on watching the event from a bar, pub or restaurant
• 50% of viewers intend to take at least one action around brands that are sponsoring the FIFA World Cup
• More women are watching football (soccer) than ever before, with a 67% increase in female viewership from the Men’s FIFA World Cup 2014 to the Men’s Euros 2020

Germany 

• Beyond providing entertainment (26%), 24% of viewers report they would most like to see brands promote diversity in their ads
• 85% of viewers will watch content beyond live matches, like highlights and player interviews
• 93% of viewers report they will be watching on television, compared to tablets (10%), smart phones (14%) and laptops (13%)

Australia 

• 72% of viewers aged 18-34 intend to take at least one action around brands that are sponsoring the FIFA World Cup
• Women are getting into the game – 80% of female viewers intend to watch the FIFA World Cup Finals

• Watching live is less of a priority in Australia than in other global markets surveyed, with 37% of viewers planning to watch on-demand
• Nearly one-quarter (23%) of viewers report they will watch matches via smartphone

Malaysia

• 39% of viewers will be viewing matches on their smartphones
• Most viewers will be tuning in live (84%), with the rest watching on-demand
• Large public match screenings are a popular viewing option, attracting 29% of match viewers
• 56% of viewers think more favorably of brands that align with the FIFA World Cup

Singapore

• The most popular viewing device, aside from TV (76%), is a laptop/desktop with 39% of viewers saying this is how they might tune in
• 64% of viewers are watching to be part of the excitement and popularity of the event
• 38% of viewers are likely to a discuss product/brand that is a sponsor of the FIFA World Cup

*This report was created using screening questions issued to each region. A sample size of 1500+ was surveyed in each region. 

About Tremor International

Tremor International is a collection of brands built to unite creativity, data and technology across the open internet.

Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results.

A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

For more information, visit: https://www.tremorinternational.com/

Forward Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the partnership with FIFA, results of the report or benefits of any of Tremor’s or Unruly’s other commercial partnerships or investments and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Combination creates one of the largest CTV and video end-to-end platforms in the market

Expected to accelerate Tremor’s global growth, enhance and expand its technology capabilities, and generate cross-selling opportunities across a significantly wider customer base

NEW YORK – September 13, 2022 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces the closing of its previously announced acquisition of Amobee, a leading global advertising platform (the “Acquisition”).

“We are pleased to complete the strategic Acquisition of Amobee, which we anticipate will increase our global market presence, significantly enhance and expand our technology capabilities, add new linear TV capabilities and cross selling opportunities, and enrich our growth and competitive positioning within the industry,” said Ofer Druker, Chief Executive Officer of Tremor International. “We appreciate the ongoing support of all our stakeholders as we begin integrating Amobee into our operational strategy and technology offering. We will prioritize capitalizing on growth opportunities created through the Acquisition, while working to quickly realize cost synergies and efficiencies, and remain committed to unlocking long-term value for our shareholders.”

To read the full press release, click HERE.

Generated record adjusted EBITDA of $39.1 million and $72.7 million alongside industry-leading adjusted EBITDA margins of 55% and 51% on a Contribution ex-TAC basis for Q2 and H1, respectively

Expected to enhance platform scale and differentiation and expand strategic capabilities and global market share through pending $239 million acquisition of Amobee, proposed $25 million investment in VIDAA, and completed integration of Spearad

NEW YORK – August 16, 2022 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces its financial results for the second quarter and six-month period ended June 30, 2022.

Financial Summary

• Generated Q2 Contribution ex-TAC of $70.8 million compared to $73.7 million in Q2 2021, and H1 Contribution ex-TAC of $141.8 million compared to $136.7 million in H1 2021, which was impacted by challenging macroeconomic conditions  

• Achieved record Q2 Adjusted EBITDA of $39.1 million, reflecting an increase of 5% compared to Q2 2021, and record H1 Adjusted EBITDA of $72.7 million, an increase of 12% compared to H1 2021

• Durable and efficient operating model drove record and industry-leading margins including a 52% Adjusted EBITDA margin in Q2 2022 on a reported revenue basis, and 55% on a Contribution ex-TAC basis, and a 46% Adjusted EBITDA margin in H1 2022 on a reported revenue basis, and 51% on a Contribution ex-TAC basis

• Record Q2 CTV spend of $64.7 million reflected an increase of 30% compared to Q2 2021, and record H1 CTV spend of $110.9 million represented an increase of 26% compared to H1 2021

• CTV spend during H1 2022 reflected 36% of total spend and 41% of programmatic spend

• Video revenue, including CTV, continued to represent the overwhelming majority of Tremor’s Contribution ex-TAC at approximately 80% for Q2 and H1 2022

• $361.4 million net cash position as of June 30, 2022 provides Tremor with strong liquidity to support current needs of the business and investments for future growth and strategic initiatives, including the recently announced proposed acquisition of Amobee and proposed investment in VIDAA

“Tremor’s data-powered end-to-end technology and business platform continued to drive increased customer adoption and displayed impressive resiliency while generating record profitability and best-in-class industry margins for both Q2 and H1, despite ongoing macroeconomic challenges,” said Ofer Druker, Tremor International’s Chief Executive Officer. “We’ve also recently taken important steps to further scale and differentiate our business, including entering into a definitive agreement to acquire Amobee, our agreement to invest $25 million in VIDAA which is intended to deepen our strategic data and CTV media relationship, and the completed integration of Spearad. We are confident Tremor remains well-positioned to weather continued market headwinds while capitalizing on anticipated Company-specific and industry-related growth catalysts.”

To read the full press release, click HERE.

Acquisition is expected to create one of the most compelling and scaled CTV and video end-to-end platforms in the market

Transaction expands Tremor International’s self-service DSP, CTV, and video reach, while creating new technology and partnership opportunities, including the ability to integrate major linear capabilities

Acquisition is expected to drive accretive financial growth within first twelve months of completion

Company to host conference call at 6:00 AM/PT, 9:00 AM/ET, and 2:00 PM/BST on July 26, 2022

NEW YORK – June 25, 2022 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces that it has entered into a definitive agreement to acquire Amobee for a total consideration of $239 million, subject to adjustments (the “Transaction”). The Company intends to satisfy the consideration through a combination of existing cash resources and a new $100 million debt facility it expects to obtain prior to closing the Transaction. As of June 30, 2022, the Company had a net cash balance of approximately $360 million. Additionally, the Company also expects to obtain an approximately $50 million revolving credit facility which, along with existing surplus cash resources, is available for future strategic investments and initiatives. The Transaction is expected to close in the third quarter of 2022, subject to customary closing conditions including regulatory approval or the expiration of the required waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (“HSR Act”).

Amobee is a leading global advertising platform that optimizes outcomes for advertisers and media companies, improves consumer experiences, and optimizes cross channel performance across linear, Connected TV, and digital media, while driving customer growth through detailed analytics and reporting.  Amobee serves over 500 customers globally and operates across three core business segments: Omnichannel Demand Side Platform (“DSP”), Amobee Advanced TV Platform, and Email Marketing Platform. Through the Transaction, Tremor will acquire Amobee’s Omnichannel Demand Side Platform and Advanced TV Platform but will not acquire its Email Marketing Platform and related current and historical liabilities, which is expected to remain with the Seller, Amobee Group Pte. Ltd.

“The acquisition of Amobee is expected to build upon Tremor International’s growth strategy and proven track record of successfully integrating companies that enhance and expand the capabilities and scale of its data-driven end-to-end technology and business platform, focused on CTV and Video,” said Ofer Druker, Tremor International’s Chief Executive Officer. “Amobee would add several capabilities including campaign execution across linear and digital channels within a single platform. Additionally, the Transaction would fulfill our strategy to add significant global scale and self-service growth to our demand side platform, increase our US and international customer reach and data footprint, and drive more advertiser spend to our SSP, Unruly. We’ve recently achieved a number of important milestones that we believe will further scale and differentiate our platform including the agreement to acquire Amobee and deepening our strategic relationship with VIDAA through a $25 million investment, which combined is expected to generate long-term value for our shareholders.”

To read the full press release, click HERE.

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content

Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape

NEW YORK – June 21, 2022 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announced that it has entered into a definitive agreement to make a strategic $25 million investment in VIDAA (the “Investment”), a smart TV operating system and streaming platform, and a subsidiary of Hisense Co., Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). The Investment is expected to close in the third quarter of 2022, subject to the satisfaction of customary closing conditions. Tremor intends to fund the investment utilizing existing cash resources.

To read the full release, click HERE.

Record Q1 Adjusted EBITDA of $33.6 Million and Adjusted EBITDA Margin of 47% on a Contribution ex-TAC Basis, Driven by Scaled and Efficient End-to-End Technology and Business Platform

Record Q1 Contribution ex-TAC of $71.0 Million, Reflecting Year-Over-Year Organic Growth Of 13%

Tremor Well-Positioned to Benefit from Industry Catalysts Expected in H2 2022, Including the FIFA World Cup and Additional Advertiser Spend Associated with the U.S. Mid-Term Election Cycle

TEL-AVIV, Israel – May 17, 2022  — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces its financial results for the first quarter period ended March 31, 2022.

To read the full release, click HERE.

April 19, 2022– New York – Tremor International (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, and Fyllo, a leader in compliance-first SaaS solutions for highly regulated industries, today announced the next stage of their partnership, designed to enable advertisers to reach premium, high-spending and engaged consumers across all screens, including programmatic video and CTV.

Through industry-leading data science and audience enrichment, Tremor International and Fyllo have created unique audience segments that fuse Tremor’s high-reach TV viewership data from up to 44 million US households – spanning broadcast, cable, streaming and ad content – with Fyllo’s offline-sourced, deterministic Cannabis & CBD purchase data, available exclusively to advertisers using the Tremor Video DSP or activating PMPs through the Unruly SSP – two platforms that comprise Tremor International’s end-to-end platform. Named “TV+,” these segments reflect Tremor’s larger effort to expand its TV Intelligence solution with other premium datasets to provide advertisers with more precise reach across unique, high-value audiences.

Representing more than 64 million people in the US, studies show that Cannabis & CBD consumers share a progressive mindset and propensity to buy that make them a powerful growth audience for brands and response-driven marketers.

As experts in cross-platform TV targeting and measurement, Tremor International has hand-selected the most popular TV viewership segments from its TV Intelligence solution, an expansive dataset inclusive of Set-Top Box (STB), Automatic Content Recognition (ACR) and cross-screen panel data, and enhanced them with Fyllo’s Cannabis & CBD consumer data to create a set of TV+ segments, available for activation on a 1:1 basis. Examples of the audiences now available exclusively through the Tremor Video DSP and the Unruly SSP include:

• Reality TV Binge Watchers + CBD Purchasers
• Premium Streaming Viewers + CBD & Cannabis Purchasers
• Cooking & Wine Content Viewers + CBD Purchasers

Advertisers can also leverage Tremor’s TV data in combination with Fyllo’s Cannabis & CBD purchase data to build custom audience segments based on a brand’s specific campaign objectives and performances goals.

“As Tremor expands our TV Intelligence solution, we are exploring ways to creatively but strategically combine disparate data sets to offer advertisers unique and valuable audiences that open up new doors for their brands,” said Alexandra Dean, Senior Director, Global Partnerships & Strategy at Tremor International. “Together, Tremor and Fyllo are ahead of the curve in recognizing the value of this emerging consumer set and bringing a growing, valuable data category to the fastest growing TV and video content formats.”

“Brands targeting cannabis audiences expect a level of data sophistication that reflects the maturity and value of the segment itself,” said Steve Katelman, Chief Partnership Officer at Fyllo. “Marketers can now combine data from Fyllo and Tremor to unlock new insights and targeting opportunities on these apex consumers to drive increased performance across programmatic video and CTV.”

About Tremor International
Tremor International is a collection of brands built to unite creativity, data and technology across the open internet. Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives. Learn more at www.tremorinternational.com

Press Contacts:
Caroline Smith
VP, Communications, Tremor International
csmith@tremorinternational.com

About Fyllo
Fyllo is on a mission to accelerate the economies of tomorrow. Our compliance-first technology platform is trusted by high-growth organizations to target and understand consumers, activate omnichannel marketing and loyalty programs, and navigate today’s ever-changing regulatory landscape. Powered by a market-leading regulatory database and the world’s largest data marketplace of cannabis and CBD purchase data, Fyllo’s software and solutions are used by Fortune 500 companies and emerging brands in highly-regulated industries. For more information, visit www.hellofyllo.com.

Forward Looking Statements: 
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the partnership with Fyllo, the growth of video and CTV, benefits of any of Tremor’s or Unruly’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns

April 7, 2022– Reston, Va., New York – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an agreement with Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory.

Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor International’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP.

The partnership enables Tremor Video and Unruly’s advertising clients to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV. Advertisers within the platform will be able to reach granular behavioral audiences based on video-level contextual signals, particularly within CTV environments. As the leading solution in-market for creating a crosswalk between deterministic audience behaviors and privacy-forward contextual signals, Comscore’s Predictive Audiences drive next-level campaign performance for advertisers on Tremor International’s platform.

Other key benefits for Tremor Video and Unruly advertising clients:

• Segment Selection: Access to 1,000+ audience segments from providers such as TransUnion, PlaceIQ, Commerce Signals and others.
• Future-proof Targeting: Comscore’s cookie-free behavioral targeting solution brings scalable CTV targeting to markets where privacy regulations can inhibit scale, such as the US and Europe.

“We are excited to partner with Tremor International to advance the CTV industry with more effective programmatic advertising,” said Lee Blickstein, Vice President, Activation Solutions, Comscore. “Traditionally, advertisers had to choose between high performing audience targeting tactics and future-proof solutions. Now with Tremor International, we are breaking down this barrier and taking a big step forward in what advertisers can expect from their CTV campaign performance.”

“As marketers introduce CTV into their mix, Tremor International is thinking about how we can introduce strong solutions at the outset, so our buyers can build and learn from compelling, relevant ad campaigns for the long-term,” said Jessica La Rosa, VP of Partnerships & Data Operations, Tremor International. “We are excited to partner with Comscore on this offering, as it provides a contextual-based solution to the standard third-party audience targeting, which is today powered by cookie IDs and MAIDs. Advertisers get the advantages of the same type of precise and granular audience reach, in a solution that works globally, and in a privacy-compliant manner, across all platforms, especially CTV.”

Most recently Tremor International integrated with TVision, which adds a panel dataset to their set-top box data and smart TV dTo learn more, visit: https://www.comscore.com/Products/Activation or contact us today.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

As content providers increasingly shift to reaching audiences through streaming platforms, Tremor International has partnered

About Tremor International
Tremor International (AIM/Nasdaq: TRMR) is a collection of brands built to unite creativity, data and technology across the open internet. Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives. Learn more at www.tremorinternational.com

Press Contacts:
Caroline Smith
VP, Communications, Tremor International
csmith@tremorinternational.com

Forward Looking Statements: 
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the Comscore agreement, the growth of video and CTV, benefits of any of Tremor’s or Unruly’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.