Tremor International Announces Closing of Amobee Acquisition

Combination creates one of the largest CTV and video end-to-end platforms in the market

Expected to accelerate Tremor’s global growth, enhance and expand its technology capabilities, and generate cross-selling opportunities across a significantly wider customer base

NEW YORK – September 13, 2022Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces the closing of its previously announced acquisition of Amobee, a leading global advertising platform (the “Acquisition”).

“We are pleased to complete the strategic Acquisition of Amobee, which we anticipate will increase our global market presence, significantly enhance and expand our technology capabilities, add new linear TV capabilities and cross selling opportunities, and enrich our growth and competitive positioning within the industry,” said Ofer Druker, Chief Executive Officer of Tremor International. “We appreciate the ongoing support of all our stakeholders as we begin integrating Amobee into our operational strategy and technology offering. We will prioritize capitalizing on growth opportunities created through the Acquisition, while working to quickly realize cost synergies and efficiencies, and remain committed to unlocking long-term value for our shareholders.”

To read the full press release, click HERE.

Tremor International Reports Results for the Second Quarter and Six-Month Period Ended June 30, 2022

Generated record adjusted EBITDA of $39.1 million and $72.7 million alongside industry-leading adjusted EBITDA margins of 55% and 51% on a Contribution ex-TAC basis for Q2 and H1, respectively

Expected to enhance platform scale and differentiation and expand strategic capabilities and global market share through pending $239 million acquisition of Amobee, proposed $25 million investment in VIDAA, and completed integration of Spearad

NEW YORK – August 16, 2022Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces its financial results for the second quarter and six-month period ended June 30, 2022.

Financial Summary

  • Generated Q2 Contribution ex-TAC of $70.8 million compared to $73.7 million in Q2 2021, and H1 Contribution ex-TAC of $141.8 million compared to $136.7 million in H1 2021, which was impacted by challenging macroeconomic conditions  
  • Achieved record Q2 Adjusted EBITDA of $39.1 million, reflecting an increase of 5% compared to Q2 2021, and record H1 Adjusted EBITDA of $72.7 million, an increase of 12% compared to H1 2021
  • Durable and efficient operating model drove record and industry-leading margins including a 52% Adjusted EBITDA margin in Q2 2022 on a reported revenue basis, and 55% on a Contribution ex-TAC basis, and a 46% Adjusted EBITDA margin in H1 2022 on a reported revenue basis, and 51% on a Contribution ex-TAC basis
  • Record Q2 CTV spend of $64.7 million reflected an increase of 30% compared to Q2 2021, and record H1 CTV spend of $110.9 million represented an increase of 26% compared to H1 2021
  • CTV spend during H1 2022 reflected 36% of total spend and 41% of programmatic spend
  • Video revenue, including CTV, continued to represent the overwhelming majority of Tremor’s Contribution ex-TAC at approximately 80% for Q2 and H1 2022
  • $361.4 million net cash position as of June 30, 2022 provides Tremor with strong liquidity to support current needs of the business and investments for future growth and strategic initiatives, including the recently announced proposed acquisition of Amobee and proposed investment in VIDAA

“Tremor’s data-powered end-to-end technology and business platform continued to drive increased customer adoption and displayed impressive resiliency while generating record profitability and best-in-class industry margins for both Q2 and H1, despite ongoing macroeconomic challenges,” said Ofer Druker, Tremor International’s Chief Executive Officer. “We’ve also recently taken important steps to further scale and differentiate our business, including entering into a definitive agreement to acquire Amobee, our agreement to invest $25 million in VIDAA which is intended to deepen our strategic data and CTV media relationship, and the completed integration of Spearad. We are confident Tremor remains well-positioned to weather continued market headwinds while capitalizing on anticipated Company-specific and industry-related growth catalysts.”

To read the full press release, click HERE.

Tremor International Enters into an Agreement to Acquire Amobee, Significantly Increasing its Global Market Share

Acquisition is expected to create one of the most compelling and scaled CTV and video end-to-end platforms in the market

Transaction expands Tremor International’s self-service DSP, CTV, and video reach, while creating new technology and partnership opportunities, including the ability to integrate major linear capabilities

Acquisition is expected to drive accretive financial growth within first twelve months of completion

Company to host conference call at 6:00 AM/PT, 9:00 AM/ET, and 2:00 PM/BST on July 26, 2022

NEW YORK – June 25, 2022Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces that it has entered into a definitive agreement to acquire Amobee for a total consideration of $239 million, subject to adjustments (the “Transaction”). The Company intends to satisfy the consideration through a combination of existing cash resources and a new $100 million debt facility it expects to obtain prior to closing the Transaction. As of June 30, 2022, the Company had a net cash balance of approximately $360 million. Additionally, the Company also expects to obtain an approximately $50 million revolving credit facility which, along with existing surplus cash resources, is available for future strategic investments and initiatives. The Transaction is expected to close in the third quarter of 2022, subject to customary closing conditions including regulatory approval or the expiration of the required waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (“HSR Act”).

Amobee is a leading global advertising platform that optimizes outcomes for advertisers and media companies, improves consumer experiences, and optimizes cross channel performance across linear, Connected TV, and digital media, while driving customer growth through detailed analytics and reporting.  Amobee serves over 500 customers globally and operates across three core business segments: Omnichannel Demand Side Platform (“DSP”), Amobee Advanced TV Platform, and Email Marketing Platform. Through the Transaction, Tremor will acquire Amobee’s Omnichannel Demand Side Platform and Advanced TV Platform but will not acquire its Email Marketing Platform and related current and historical liabilities, which is expected to remain with the Seller, Amobee Group Pte. Ltd.

“The acquisition of Amobee is expected to build upon Tremor International’s growth strategy and proven track record of successfully integrating companies that enhance and expand the capabilities and scale of its data-driven end-to-end technology and business platform, focused on CTV and Video,” said Ofer Druker, Tremor International’s Chief Executive Officer. “Amobee would add several capabilities including campaign execution across linear and digital channels within a single platform. Additionally, the Transaction would fulfill our strategy to add significant global scale and self-service growth to our demand side platform, increase our US and international customer reach and data footprint, and drive more advertiser spend to our SSP, Unruly. We’ve recently achieved a number of important milestones that we believe will further scale and differentiate our platform including the agreement to acquire Amobee and deepening our strategic relationship with VIDAA through a $25 million investment, which combined is expected to generate long-term value for our shareholders.”

To read the full press release, click HERE.

Tremor International Enhances Partnership with VIDAA through Strategic Investment

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content

Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape

NEW YORK – June 21, 2022Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announced that it has entered into a definitive agreement to make a strategic $25 million investment in VIDAA (the “Investment”), a smart TV operating system and streaming platform, and a subsidiary of Hisense Co., Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). The Investment is expected to close in the third quarter of 2022, subject to the satisfaction of customary closing conditions. Tremor intends to fund the investment utilizing existing cash resources.

To read the full release, click HERE.

Tremor International Reports Results for the First Quarter Ended March 31, 2022

Record Q1 Adjusted EBITDA of $33.6 Million and Adjusted EBITDA Margin of 47% on a Contribution ex-TAC Basis, Driven by Scaled and Efficient End-to-End Technology and Business Platform

Record Q1 Contribution ex-TAC of $71.0 Million, Reflecting Year-Over-Year Organic Growth Of 13%

Tremor Well-Positioned to Benefit from Industry Catalysts Expected in H2 2022, Including the FIFA World Cup and Additional Advertiser Spend Associated with the U.S. Mid-Term Election Cycle

TEL-AVIV, Israel – May 17, 2022  — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces its financial results for the first quarter period ended March 31, 2022.

To read the full release, click HERE.

Tremor International Launches Exclusive Audience Offering of High-Reach TV Viewership Data Infused with Fyllo Cannabis & CBD Transaction Data

April 19, 2022– New York – Tremor International (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, and Fyllo, a leader in compliance-first SaaS solutions for highly regulated industries, today announced the next stage of their partnership, designed to enable advertisers to reach premium, high-spending and engaged consumers across all screens, including programmatic video and CTV.

Through industry-leading data science and audience enrichment, Tremor International and Fyllo have created unique audience segments that fuse Tremor’s high-reach TV viewership data from up to 44 million US households – spanning broadcast, cable, streaming and ad content – with Fyllo’s offline-sourced, deterministic Cannabis & CBD purchase data, available exclusively to advertisers using the Tremor Video DSP or activating PMPs through the Unruly SSP – two platforms that comprise Tremor International’s end-to-end platform. Named “TV+,” these segments reflect Tremor’s larger effort to expand its TV Intelligence solution with other premium datasets to provide advertisers with more precise reach across unique, high-value audiences.

Representing more than 64 million people in the US, studies show that Cannabis & CBD consumers share a progressive mindset and propensity to buy that make them a powerful growth audience for brands and response-driven marketers.

As experts in cross-platform TV targeting and measurement, Tremor International has hand-selected the most popular TV viewership segments from its TV Intelligence solution, an expansive dataset inclusive of Set-Top Box (STB), Automatic Content Recognition (ACR) and cross-screen panel data, and enhanced them with Fyllo’s Cannabis & CBD consumer data to create a set of TV+ segments, available for activation on a 1:1 basis. Examples of the audiences now available exclusively through the Tremor Video DSP and the Unruly SSP include:

  • Reality TV Binge Watchers + CBD Purchasers
  • Premium Streaming Viewers + CBD & Cannabis Purchasers
  • Cooking & Wine Content Viewers + CBD Purchasers

Advertisers can also leverage Tremor’s TV data in combination with Fyllo’s Cannabis & CBD purchase data to build custom audience segments based on a brand’s specific campaign objectives and performances goals.

“As Tremor expands our TV Intelligence solution, we are exploring ways to creatively but strategically combine disparate data sets to offer advertisers unique and valuable audiences that open up new doors for their brands,” said Alexandra Dean, Senior Director, Global Partnerships & Strategy at Tremor International. “Together, Tremor and Fyllo are ahead of the curve in recognizing the value of this emerging consumer set and bringing a growing, valuable data category to the fastest growing TV and video content formats.”

“Brands targeting cannabis audiences expect a level of data sophistication that reflects the maturity and value of the segment itself,” said Steve Katelman, Chief Partnership Officer at Fyllo. “Marketers can now combine data from Fyllo and Tremor to unlock new insights and targeting opportunities on these apex consumers to drive increased performance across programmatic video and CTV.”

About Tremor International
Tremor International is a collection of brands built to unite creativity, data and technology across the open internet. Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives. Learn more at www.tremorinternational.com

Press Contacts:
Caroline Smith
VP, Communications, Tremor International
csmith@tremorinternational.com

About Fyllo
Fyllo is on a mission to accelerate the economies of tomorrow. Our compliance-first technology platform is trusted by high-growth organizations to target and understand consumers, activate omnichannel marketing and loyalty programs, and navigate today’s ever-changing regulatory landscape. Powered by a market-leading regulatory database and the world’s largest data marketplace of cannabis and CBD purchase data, Fyllo’s software and solutions are used by Fortune 500 companies and emerging brands in highly-regulated industries. For more information, visit www.hellofyllo.com.

Forward Looking Statements: 
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the partnership with Fyllo, the growth of video and CTV, benefits of any of Tremor’s or Unruly’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Comscore and Tremor International Partner to Deliver Expanded Programmatic CTV Audience Engagement

Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns

April 7, 2022– Reston, Va., New York – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an agreement with Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory.

Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor International’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP.

The partnership enables Tremor Video and Unruly’s advertising clients to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV. Advertisers within the platform will be able to reach granular behavioral audiences based on video-level contextual signals, particularly within CTV environments. As the leading solution in-market for creating a crosswalk between deterministic audience behaviors and privacy-forward contextual signals, Comscore’s Predictive Audiences drive next-level campaign performance for advertisers on Tremor International’s platform.

Other key benefits for Tremor Video and Unruly advertising clients:

  • Segment Selection: Access to 1,000+ audience segments from providers such as TransUnion, PlaceIQ, Commerce Signals and others.
  • Future-proof Targeting: Comscore’s cookie-free behavioral targeting solution brings scalable CTV targeting to markets where privacy regulations can inhibit scale, such as the US and Europe.

“We are excited to partner with Tremor International to advance the CTV industry with more effective programmatic advertising,” said Lee Blickstein, Vice President, Activation Solutions, Comscore. “Traditionally, advertisers had to choose between high performing audience targeting tactics and future-proof solutions. Now with Tremor International, we are breaking down this barrier and taking a big step forward in what advertisers can expect from their CTV campaign performance.”

“As marketers introduce CTV into their mix, Tremor International is thinking about how we can introduce strong solutions at the outset, so our buyers can build and learn from compelling, relevant ad campaigns for the long-term,” said Jessica La Rosa, VP of Partnerships & Data Operations, Tremor International. “We are excited to partner with Comscore on this offering, as it provides a contextual-based solution to the standard third-party audience targeting, which is today powered by cookie IDs and MAIDs. Advertisers get the advantages of the same type of precise and granular audience reach, in a solution that works globally, and in a privacy-compliant manner, across all platforms, especially CTV.”

Most recently Tremor International integrated with TVision, which adds a panel dataset to their set-top box data and smart TV dTo learn more, visit: https://www.comscore.com/Products/Activation or contact us today.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

As content providers increasingly shift to reaching audiences through streaming platforms, Tremor International has partnered

About Tremor International
Tremor International (AIM/Nasdaq: TRMR) is a collection of brands built to unite creativity, data and technology across the open internet. Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives. Learn more at www.tremorinternational.com

Press Contacts:
Caroline Smith
VP, Communications, Tremor International
csmith@tremorinternational.com

Forward Looking Statements: 
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the Comscore agreement, the growth of video and CTV, benefits of any of Tremor’s or Unruly’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Tremor International Reports Results for the Fourth Quarter and Full-Year Ended December 31, 2021

Record Contribution ex-TAC of $88.6 Million for Q4 2021, and $302.0 Million for FY 2021, Reflecting an Organic Increase Year-Over-Year of 20% and 64%, Respectively

Record Adjusted EBITDA of $54.0 Million for Q4 2021, and $161.2 Million for FY 2021, Reflecting an Organic Increase Year-Over-Year of 38% and 166%, Respectively

Company Initiates $75 Million Share Repurchase Program

TEL-AVIV, Israel – February 24, 2022 (GLOBE NEWSWIRE) – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces its financial results for the fourth quarter and twelve-month period ended December 31, 2021.

To read the full release, click HERE.

Tremor International Increases TV Data Reach to 44 Million US Households

Tremor Video & Unruly platforms now provide access to the industry’s largest co-mingled datasets for TV and cross-device media strategies

Enhancements to the TV Intelligence solution and new partnerships, including with TVision and iSpot.tv, ramp the scale and efficacy of Set-Top Box, ACR and cross-panel data

February 17, 2022– New York – Tremor International, a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, today announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD providers.

Available to buyers through the Tremor Video DSP and the Unruly SSP, the components of Tremor International’s end-to-end platform, the TV Intelligence solution is an expansive dataset inclusive of Set-Top Box (STB), Automatic Content Recognition (ACR) and cross-screen panel data, coupled with captivating video creative to support marketers’ TV and cross-device media strategies.

In a highly fragmented TV viewership landscape, marketers encounter challenges reaching and measuring scaled TV viewing audiences through a single access point. With TV Intelligence, Tremor International provides access to blended TV data for targeting and measurement, to make it easier for marketers to run TV-like campaigns with precision on CTV and all-screen video using the Tremor Video DSP or the Unruly SSP.

“All in, with our household scale, access to data sourced from smart TV OEMs that can be activated across the open internet, and support for highly customized segment activation and measurement regardless of buying model, the Tremor Video DSP and the Unruly SSP are positioned to offer buyers differentiated campaign strategies and optimization,” said Jessica La Rosa, VP of Partnerships & Data, Tremor International. “We will further strengthen our offering in May 2022 when we gain exclusive access to VIDAA’s TV viewership data via ACR technology.”

Tremor International has entered into or activated data partnerships from premium and diverse sources, including six new MVPD partners, cross-screen panel linear and streaming viewership data from TVision, and exclusive TV viewership data from VIDAA, as well as streaming tune-in measurement data from iSpot.tv.

In October 2021, Tremor International announced an agreement with VIDAA, the operating system found on most Hisense TVs, as well as other OEMs including Toshiba, for exclusive access to VIDAA’s TV viewership data, both in the US and internationally. This agreement will go into effect in May 2022 and will make Tremor International the only end-to-end technology platform with direct access to OEM ACR data for targeting purposes, outside the walled gardens.

Most recently Tremor International integrated with TVision, which adds a panel dataset to their set-top box data and smart TV data. TVision’s person-level linear and streaming viewership data collected via a combination of computer vision, device detection and ACR technology will be mapped against Tremor International’s TV Intelligence household footprint.

“We are excited to be part of Tremor’s innovative solution for CTV measurement,” said Yan Liu, CEO, TVision. “We are confident that this approach of integrating multiple data sets, with person-level calibration panels like ours will provide the highly accurate data that the industry needs.”

As content providers increasingly shift to reaching audiences through streaming platforms, Tremor International has partnered with iSpot.tv to provide tune-in measurement on titles that are running only in streaming environments. iSpot.tv’s combined data set encompasses the largest ACR footprint for measurement in the industry and is obtained from a broad base of television types, sizes and buyer personas. The combined data set covers the entire US market, from lower cost and high value TVs to high cost and top tier TVs, from multiple connected TV operating systems, and from a wide range of physical locations.  

“Marketers looking to reduce the complexity of streaming campaign measurement shouldn’t have to give up granularity in attribution and lift models, or representativeness across viewing types, geography or other demographics. We’re pleased to partner with Tremor International to make it easier for their buyers to understand the efficacy of their CTV and OTT campaigns,” said Stuart Schwartzapfel, SVP of media partnerships, iSpot.tv. “Our partnership provides marketers with the flexibility to run campaigns across Tremor’s media footprint while taking advantage of the data accuracy and fidelity that comes with such a scaled smart TV footprint.”

Learn more about TV Intelligence here.

About Tremor International
Tremor International is a collection of brands built to unite creativity, data and technology across the open internet. Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives. Learn more at www.tremorinternational.com

Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the VIDAA, TVision and iSpot partnership, the growth of video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, potential negative developments in the COVID-19 pandemic and how those developments may adversely impact Tremor’s business, customers and the markets in which Tremor competes, changes in industry trends, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

VIDAA Selects Unruly’s SSP and Ad Server for CTV and Native Display

Decision deepens trusted partnership spanning media and data integrations

January 13, 2022 – VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media. VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad, to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting.

Globally, the relationship between VIDAA and Unruly spans beyond a media relationship, following the October 2021 announcement that VIDAA’s automatic content recognition (ACR) data will be made available to buyers through Tremor International’s end-to-end platform, which encompasses the Unruly SSP and Tremor Video DSP, beginning in May 2022. VIDAA intends to utilize the ACR data collected from their smart TVs to enable precise delivery of TV viewing audiences across their video and native display media placements.

“VIDAA has a strong global footprint, with big aspirations for streaming video, and we require the foundation of a platform robust enough to optimize for our needs now and flexible enough for the future. Unruly’s deep CTV expertise and capabilities, unique demand and integrated ad server to streamline our monetization, made it a clear decision to give preference to the platform,” said Guy Edri, EVP, VIDAA. “We value the sales and operational support of Unruly and Tremor Video’s CTV experts, as well as the collaboration of their executives, as we build a partnership for the future of our business.”

Within VIDAA OS integrated devices, consumers have access to ad-supported content within apps, which VIDAA helps to monetize. In addition, VIDAA delivers native display ad placements within their Launcher screen which promotes relevant apps and content recommendations to its users.

Through Unruly’s platform, VIDAA will have the ability to setup PMPs directly with buyers and will also benefit from their inventory being packaged with similar CTV supply. As an Unruly publisher, VIDAA unlocks access to unique demand from Tremor Video as well as major third-party DSPs.

“Unruly is bringing together technology, data and creativity to build a platform on which sophisticated media companies can consolidate and grow their business. We’re proud that VIDAA’s trust in our team and confidence in our strategic roadmap led them to adopt Unruly’s technology across the board,” said Kenneth Suh, Chief Strategy Officer, Unruly. “VIDAA’s global CTV scale and integrated ACR data further streamlines, simplifies and expands Unruly’s CTV marketplace, and I am excited for what our teams will accomplish together.”

About Tremor International
Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app. To learn more, visit www.tremorvideo.com

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands. To learn more, visit www.unruly.co

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

For more information, visit: https://www.tremorinternational.com/ 

PR contact:
Caroline Smith
Vice President, Communications, Tremor International
csmith@tremorinternational.com

About VIDAA
VIDAA Smart OS is a Linux-based open smart TV operating system. The independent company VIDAA USA was established in 2019, and it has – in just two years – become a strong global contender in the smart TV platform space. In 2020, VIDAA introduced a completely new and revamped user interface named U4, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5, which saw further improvements in user experience by implementing Google Assistant capabilities, its voice service, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets.  

For more information, visit www.vidaa.com and follow VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at @vidaatv

PR Contact: 
Jernej Smisl
jernej.smisl@vidaa.com
+386 31 689 862 

Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the VIDAA partnership, the growth of video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, potential negative developments in the COVID-19 pandemic and how those developments may adversely impact Tremor’s business, customers and the markets in which Tremor competes, changes in industry trends, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.