Tremor Video Set to Launch TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices

NEW YORK – March 23, 2021 – Tremor Video, the leading programmatic video platform, today announced the upcoming launch of its data-driven TV Intelligence offering. Building upon Tremor International Ltd. (AIM: TRMR)’s continued growth and proven experience in the realms of Connected TV (CTV) and addressable TV retargeting, this solution will allow advertisers to reach the most relevant consumers with precision using a greater breadth and depth of audience data assets.

“For years, Tremor has been a trusted source of innovation within TV and cross-screen video advertising, and this announcement represents the next phase of our leadership within this ever-evolving space,” said Ofer Druker, CEO, Tremor International. “We’re excited that our enhanced offerings will empower our clients to remain ahead of the curve when it comes to reaching modern TV audiences in impactful and measurable ways.”

Launching this May, Tremor Video’s TV Intelligence solutions will leverage an expansive set of television viewing and audience data coupled with captivating video creative to support advertisers’ TV and cross-device media strategies. Key benefits will include:

  • Precision-Based Audience Reach:  Blended ACR and set-top box data across a nationally representative US TV viewing footprint comprised of more than 12 million households and 100 million addressable devices in the US and the ability to scale audience reach at the regional level, with plans to increase this scale via the integration of additional data sources
  • Rich Data Sets: Wide breadth and depth of predictive, granular audience data via Tremor Video’s DMP can be coupled with TV viewing data— including program-level CTV data segments— to reach the most relevant and responsive consumers
  • Programmatic Execution: Managed service, self-service, and hybrid platforms maximize the efficiency, speed, and precision of campaign delivery across an expansive supply network fueled by deep and direct media relationships 
  • Actionable Analytics: Advanced and customizable measurement solutions that can actively inform campaign planning and optimization coupled with an ability to track campaign performance across the full spectrum of priority KPIs, from top-funnel to bottom-funnel
  • Customized Client Service: Experienced team of experts committed to developing campaign strategies unique to the nuanced objectives and needs of each individual client, not a one-size-fits-all service
  • High-Performance Infrastructure: Agile, high-bandwidth technology designed to scale & optimize campaign delivery for greater efficiency. Infrastructure is managed by cross-functional product operations, systems engineering, IT, analytics and client success teams, with plans to expand staffing to meet client demand in 2021.   

Tremor Video entered the TV space in 2016 and its marketplace position was strengthened by acquiring RhythmOne in 2019 and Unruly in 2020. Now, as Tremor International, the company offers an end-to-end technology platform—including its managed and self-service DSP, premium supply footprint, and centralized data management platform (DMP)—in addition to its robust CTV/ video solutions. According to recent studies by independent third parties, Unruly is recognized as a leading supply platform, ranking as the #1 direct CTV supply partner among Roku’s key app categories1 and also as a top ten global SSP in terms of reach as validated by sellers.json.2

Learn more about Tremor Video’s TV Intelligence solution here

1 Source: Pixalate, CTV App Ads.txt Report

2 Source: Jounce Media, SPO Fact Pack

About Tremor International

Tremor International Ltd is a global leader in advertising technologies, it has three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end solution which provides the Company with a major advantage in the marketplace. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app. 

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory. Unruly works with 95% of the AdAge 100 and 82% of video views are delivered across Comscore 1,000 sites. 

Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR).

Media Contact
Matthew Caldecutt
347-687-3721

Tremor International Reports Record H2 and Q4 2020 Performance

Record H2 and Q4 2020 performance. Strong start to 2021 underpins ongoing organic growth opportunities. 

Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces its audited results for the year ended 31 December 2020. 

Financial highlights 

  • A record performance in H2 and Q4 2020 dominated trading for the full year
    • Programmatic1 net revenue increased by 30% to $161.6 million (2019: $124.2million) offset by an anticipated decrease of 43% in Performance2 activity
    • Total net revenue increased by 12% to $184.3 million (2019: $164.0 million) with 88% of net revenues generated from Programmatic activities compared to 76% in 2019, and 91% in Q4 2020 – see table below
  • Record H2 adjusted EBITDA3 of $58.7 million, up 51% vs. H2 2019 
    • Full year 2020 adjusted EBITDA of $60.5 million (2019: $60.4 million) impacted by Covid-19 related and industry-wide headwinds across global advertising markets in H1 2020 
    • Increase in Programmatic activities, mainly attributable to revenue growth in Connected TV (“CTV”), self-serve platform as well as the DSP offerings in private marketplaces. This was offset by the anticipated decrease in Performance activities 
  • Building on the momentum from last year, we have seen a strong start to 2021 compared to the same period, pre Covid-19, in 2020, driven by strong organic growth 
  • Reported EPS of 1.6 cents (2019: 5.6 cents) and Adjusted Diluted EPS of 30.46 cents (2019: 37.05 cents). Net cash from operating activities of $35.2 million (2019: $45.1 million) mainly due to working capital requirements during record H2 and Q4 2020 performance 
  • Net cash as at 31 December 2020 of $96.8 million4 (30 June 2020: $78 million), after returning $10.0 million to shareholders since March 2020 via the Company’s share buyback programmes 
  • Effective from 1 January 2020, Tremor now recognizes revenue on a net basis for the Programmatic activity, which had been recognized on a gross basis historically, including for 2019. Performance revenue will continue to be recognized on a gross basis for 2019 and 2020 

* In order to facilitate comparability of our results of operations, we have excluded Programmatic media cost for 2019 ($117.3 million). Programmatic media cost represents costs of acquiring publishers’ advertising space that is purchased by advertisers via our Programmatic end-to-end solution. 

** For the year ended 31 December, 2020, our audited revenue consists of Programmatic revenue that is recognized on a net basis (which excludes the Programmatic media cost as defined above) and Performance revenue that is recognized on a gross basis. 

*** Net revenue is defined as our revenue calculated on a net basis by excluding the media cost for both Programmatic and Performance activities. Net revenue is a non-IFRS financial metric. 

1 Programmatic activity defined as revenue generated through our end-to-end software platform
2 Performance activity defined as our legacy performance based revenue

Read full statement here.

Tremor Video Expands Full-Service Digital Creative Studio for Brands and Agencies

Growth and diversification of company’s creative offerings unlock new opportunities for advertisers to harness the combined power of data and creative to optimize their CTV and video campaigns

New York, NY – March 2, 2021 — Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced its expanded creative studio, Tr.ly (pronounced Truly). This newly expanded creative services team at Tremor Video is the result of strong collaboration between Tremor Video’s proven CTV and all-screen video creative pedigree and Unruly’s data-driven audience insights. The combined creative powerhouse will now support both Tremor Video and Unruly’s clients and services. 

With more than 15 years of experience providing dynamic creative solutions to a wide breadth of brand and agency clients across multiple verticals, this recent expansion represents the next phase of Tremor’s proven creative pedigree. Since 2019, Tremor has served over 7.3 billion ad impressions that feature custom creative, produced advanced creative campaigns for more than 250 brands and developed over 100,000 unique video ads. 

Partnering with Tr.ly offers advertisers multiple key benefits, including:

  • Delivering on KPIs by applying highly effective creative strategies across all screens in the most brand-safe environments
  • Leveraging Tr.ly’s Data-Driven Creative solutions to connect creative and data-driven criteria such as audience segment, time, geography, and weather to maximize relevance and impact
  • Implementing the latest dynamic creative features, such as shoppable units, to existing video ads to help facilitate online shopping experiences for homebound viewers who aren’t shopping in person as frequently
  • Using proprietary data solutions, to amplify the impact of ad content through creative customization based on the most receptive moments and audience insights
  • Enabling agency and brand teams to stay nimble and flexible by developing new digital assets from scratch or optimizing and updating existing assets
  • Increased cost savings and maximizing use of in-house resources by using Tr.ly’s team to provide video production efficiencies and best practices 

“Tremor’s creative team helped us develop our first branded video asset intended to raise awareness of heart health and how we can enrich the lives of congenital heart patients, all while conveying our mission with sight, sound and motion,” said Round of a Lifetime (ROAL) Foundation’s Board of Directors. “Thanks to the Tremor team for making the process efficient and effective, and for creating a dynamic video that improved our ability to connect with the heart community.” 

Using Tr.ly’s full range of services, advertisers can drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features, available programmatically or through Tremor’s managed service platform and certified by all major DSPs.

Tr.ly Creative Services include: 

  • Video creation: With three tiers of video creation services from turnkey to end-to-end production, the studio can turn any existing files such as static graphics, animated GIFs and social assets into original video ads built to perform in any environment.
  • Video optimization: Working with a client’s existing digital assets, the studio optimizes for different audiences and screens to suit their objectives. Like video creation, there are three tiers of service, from turnkey to end-to-end production. 
  • Creative optimization  Amplify the impact of ad content through creative customization based on audience insights and machine learning techniques that automatically recognize the key moments that drive brand awareness vs consideration vs action.

“We are excited to offer our clients an even more advanced experience for showcasing their brand stories,” said Les Seifer, VP, Creative, Tremor International. “With our newly combined Tr.ly team, we can now offer our clients cutting-edge creative solutions backed by our own unique, proprietary data and insights, helping them amplify the impact of their ads through creative customization across all screens.”

Visit the Tr.ly Creative Hub to explore the full range of creative solutions.

About Tremor International

Tremor International Ltd is a global leader in advertising technologies, it has three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end solution which provides the company with a major advantage in the marketplace. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory. Unruly works with 95% of the AdAge 100 and 82% of video views are delivered across Comscore 1,000 sites.

Media Contact

Matthew Caldecutt

347-687-3721

Tremor International Soars to 127% Revenue Growth in Fast-Emerging CTV Space

CTV revenue in Q4 2020 is the highest in company’s history with continued growth expected in 2021.

New York, NY – January 19, 2021 — Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced 127% revenue growth in the Connected TV (CTV) space in Q4 2020 compared to Q4 2019. Along with video which represents more than 80% of Tremor International’s 2020 revenues, CTV is now a significant growth engine for the company, with more than 300 clients executing CTV campaigns through Tremor Video’s demand-side platform (DSP) in 2020, which marks a 71% increase YOY compared to 2019.

Through Tremor’s unique end-to-end technology stack—including Tremor Video’s managed and self-service DSP, its premium supply footprint strengthened by the integration of Unruly, and its centralized data management platform (DMP)—a wide breadth and depth of audience data can be layered across all CTV media to provide advertisers with precision-based targeting across premium scale. Tremor has continued to cultivate relationships with leading CTV partners, adding more than 100 new CTV publishers to its network in 2020, a 90% increase compared to 2019.  

“The growth we’ve experienced in the CTV space underscores the significant commitment we’ve made as a company—and on behalf of our clients—to expanding our end-to-end technology stack and data-driven products,” said Ofer Druker, CEO, Tremor International. “Due to our strong relationships with advertisers and publishers across the evolving CTV landscape, we are well positioned to continue this growth in 2021 and beyond.”

According to eMarketer, the growth in CTV adoption will continue. In 2020, there were 104.7 million US households using CTV and that number is forecasted to increase to 113 million by 2024, which will represent nearly 86% of all US households. Additionally, a recent Unruly study reported that 61% of US consumers were spending ‘a lot more’ time watching TV on demand since the onset of the pandemic in March. Advertisers are capitalizing on these changing audience trends and increasingly shifting budgets to take advantage of this emerging space. US CTV ad spend is expected to grow to more than $11 billion in 2021. 

“CTV has become an integral part of our media mix and we expect to continue growth in this area in 2021 and beyond,” said Emily King, EVP Marketing Strategy, Media and Digital at FOX Entertainment. “Our work with Tremor Video has enabled us to improve targeting, measurement and optimization strategies within the rapidly evolving CTV medium, as well as increase our presence on a platform where we know our customer base is invested.”

“Tremor has innovation and evolution built into their DNA and this has led to them expanding over the years from not only our preferred video partner, but a preferred partner for CTV as well,” said Chris Baszto, Vice President, Digital Planning + Optimization, Hill+Knowlton Strategies, a WPP company. “They have been able to consistently deliver best-in-class and innovative targeting solutions on top of premium inventory that lets me rest easy knowing my clients’ dollars are reaching the right audience, in quality inventory and in brand-safe environments.”

Tremor’s suite of CTV solutions offers advertisers multiple key benefits, including:

  • Seamless Activation Across All CTV Platforms: Tap into inventory across all CTV devices and 1:1 direct app publisher partnerships
  • Expanded Household Addressability: Find the right audience on the biggest screen in the house through Tremor’s robust suite of exclusive data partners and ACR (Automatic Content Recognition) capabilities for CTV
  • Fraud Protection Built for CTV: Industry-leading fraud detection & filtering ensures your brand is aligned with high quality supply
  • Custom & Advanced CTV Creative: Engage viewers by leveraging exclusive ad formats supported by our solution-based Creative Studio
  • Full-Funnel Measurement Solutions: Validate outcomes by aligning each campaign with the right measurement solution

For more information and to download Tremor Video’s 2021 CTV Guide for Advertisers, visit here.

About Tremor International

Tremor International Ltd is a global leader in advertising technologies, it has three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end solution which provides the Company with a major advantage in the marketplace. 

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app. 

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory. Unruly works with 95% of the AdAge 100 and 82% of video views are delivered across Comscore 1,000 sites. 

Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR).

Media Contact
Brook Terran
805-570-3309

Tremor Video’s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility

NEW YORK, NY — November 17, 2020 — Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined platform to execute ads across all screens and devices. New enhancements include quick and bulk editing tools and programmatic guarantees, which enable direct 1:1 deals with publishers.

Overall, digital ad spend has slowed down (forecasted to increase 1.7% in 2020), which makes this growth exceptionally significant with revenue generated by Tremor Video’s self-service DSP forecasted to increase by 557% in Q3 2020. In addition to increased advertiser engagement with Tremor Video’s connected TV (CTV) and automatic content recognition (ACR) offerings, the integration of sister brand Unruly is one of the main drivers of growth — combining the supply footprints, which includes over 3,000 direct premium publisher partnerships. 

As advertisers continue to invest in video across all screens, Tremor Video’s self-service DSP delivers end-to-end benefits by providing tools for easy activation and quick changes, bidding logic that delivers key performance outcomes, access to differentiated audience data and exclusive high-quality supply. Additionally, Tremor Video has seen a rise in retailers and direct-to-consumer (DTC) brands leveraging the platform to seize on the e-commerce momentum as consumers increasingly shop online as a pandemic safety precaution.

“Tremor Video’s self-service DSP allows us to be an even stronger partner for our brand clients by ensuring their ad campaigns reach the most highly-targeted audience possible,” said Tim Lathrop, Digital Director at Mediassociates. “It affords us a greater sense of ownership over these campaigns, while helping us execute more efficiently and providing key insights we can use to optimize performance, all in an easy-to-use platform.”

Key benefits of Tremor Video’s self-service DSP include:

  • All-screen video platform to enable the execution of impactful ads across multiple screens with just a single placement
  • Direct and exclusive access to premium video and connected TV (CTV) supply
  • Easy-to-use UI to streamline campaign setup, activation and optimization
  • Machine-learning predictions to deliver the best KPI outcomes for each campaign, including video completion rate, click-through rate and engagement rate
  • Exclusive automatic content recognition (ACR) and emotion-based EQ consumer data to reach unique audiences across all screens
  • Enhanced brand storytelling with custom creative solutions to drive engagement

“The growth of our self-service DSP is the direct result of our ongoing strategy to expand our video advertising capabilities in the areas that will most benefit our clients including CTV and private marketplaces (PMPs),” said Karim Rayes, Chief Product Officer, Tremor Video. “Advertisers are increasingly seeking control and transparency — a trend that the anxiety brought on by the pandemic is only spurring on more. Tremor Video continues to invest in our self-service DSP to allow advertisers to keep responsibility for their businesses in their hands.”

About Tremor Video
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company.

Media Contact
Brook Terran
805-570-3309

Tremor Video and Unruly Study Reveals Consumer Expectations and Attitudes Ahead of the 2020 Holiday Season

  • 64% of consumers report being as or more excited for the holidays this year
  • 75% of consumers plan to do at least half of their holiday shopping online

NEW YORK –Oct. 15, 2020 — Video advertising platforms Unruly and Tremor Video today released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study.

Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more excited about the holidays this year. Balancing out optimism with the reality of the changes that have occurred, 42% of consumers think holiday ads should reference COVID-19, while 57% want ads to make them feel happy. While planning holiday advertising campaigns, brands should take special care to celebrate the season while balancing the acknowledgement of the hardships that consumers have faced this year.

The study takes a closer look at consumer interest and demand for the first holiday season since the COVID-19 pandemic began in the US. The research reveals how consumers are prioritizing and planning their holiday shopping experiences as the colder months approach.

  • 75% plan to do at least half of their holiday shopping online and 53% will increase the frequency of their online shopping
  • 53% will be watching TV more frequently and 58% will be browsing the internet more frequently
  • 41% believe that TV ads are among the most influential media channels in terms of inspiring their holiday purchase decisions
  • 50% plan to do the bulk of their holiday shopping in November

Although shopping attitudes and behaviors have shifted considerably since the start of the COVID-19 pandemic, brands can find success by learning to reach consumers at their comfort levels and employing nuanced media plans for the holidays.

Additional key findings include:

  • 89% of consumers from households that make over $100K per year plan to do at least half of their holiday shopping online, followed by 79% of those from households that make $40K-$100K per year and 67% of those from households that make less than $40K per year
  • Nearly 56% do not plan to travel this holiday season (and increases to 77% for consumers aged 55 or above); however, over 25% intend to travel within their state of residence and nearly 15% are planning out of state travel
  • 50% of consumers under 55 believe that COVID-19 should be referenced in ads

“Online shopping and TV consumption are on the rise this holiday season, and as these channels are increasingly embraced due to continued stay-at-home restrictions, it presents advertisers with an opportunity to more effectively reach new consumer groups through online video and TV,” said Terence Scroope, VP of Insights at Unruly and Tremor Video. “Brands should seize this opportunity to deliver highly-targeted, personalized ads to consumers across all screens, including CTV, in-app, instream, mobile and desktop.”

To view the full study, please visit: https://www.tremorvideo.com/holiday-insights-report/.

About Unruly
Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s global relationships with premium demand partners, reader-friendly ad formats, self-serve tools and dedicated support team to maximise their revenue across a range of different screens, including CTV, mobile and desktop.

A pioneer in bringing emotional intelligence to the digital advertising ecosystem, Unruly’s innovative tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments. Part of the Tremor International group (AIM: TRMR), Unruly is on a mission to transform digital advertising for the better.

Our brand and agency-led council, the U7, meet regularly to shape the future of digital marketing and we are a founding member of the WFA’s Global Alliance for Responsible Media. Don’t just reach people, move people.

About Tremor Video
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company.

Media Contact
Brook Terran
805-570-3309

Tremor Video Expands CTV Offering with Data-Driven Creative Solutions That Empower Brands to Deliver the Most Relevant Video Storytelling

NEW YORK, NY — June 30, 2020 — Tremor Video, the leading programmatic video platform, today announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. 

Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all channels, TV retargeting, PMPs, expanded household addressability, and full-funnel measurement solutions—all covered by comprehensive fraud protection built for CTV and over-the-top (OTT).

By leveraging an extensive breadth and depth of consumer data and machine learning driven insights (such as audience segments, geo-location, time and weather), Tremor Video’s in-house Creative Studio takes the complexity out of developing creative assets for clients while generating thousands of video variations for each nuanced audience. These creative services, which include strategic planning, design, rendering, serving and tracking of the campaign are all done in-house, without the traditional challenges of extensive setup from various vendors.

recent IAB study, found 75% of marketers identify targetability as the most compelling benefit of CTV. Additionally, a survey by Tremor Video and Toluna found that a majority of consumers are comfortable with ads that are customized and increasingly expect tailored experiences; however, according to Gartner, 27% of marketers name data as a key obstacle to achieving personalization. Tremor Video’s data-driven creative solutions help solve for this challenge by using consumer behavior data to execute real-time personalization at scale, helping to improve performance and allow brands to tap into video’s intrinsic benefits of sight, sound and motion.

“Now more than ever, brands find themselves having to quickly adapt their campaigns in order to ensure their messaging speaks directly and compassionately to consumers dealing with change and uncertainty,” said Les Seifer, Vice President and Head of Creative at Tremor Video. “While the behind-the-scenes production and execution is intricate and complex, we enable brands to connect with their consumers efficiently and effectively, with a minimal amount of work on the brand’s part.”

Tremor Video’s data-driven creative offering also provides for personalization across second-screen video devices. Brands are equipped with extensive versioning of video tailor-made to yield the optimal resonance, response and impact among the respective consumer segments.

“The Tremor Creative Studio helps to create original, versioned video creatives that speak to our consumers, allowing us to meet our media goals under a tight deadline,” said Maliya Rooney, Creative Resource Manager at Padilla. “They are professional and patient, and do it all so quickly.” 

For a visual example of Tremor Video’s data-driven creative solutions, visit here.

For more information, please contact Brook Terran at Blast PR.

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

NEW YORK — May 7, 2020 –– Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity.

Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for brand-safety, Tremor Video continues to assure brands and agencies that their video ads are delivered in brand-safe environments, regardless of device or format.

“We applaud Tremor Video’s continued commitment to a high quality, fraud-free marketplace,” said Steven Woolway, EVP of Business Development, DoubleVerify. “By leveraging DoubleVerify’s omni-channel fraud prevention solution, Tremor Video will ensure its advertisers reach real consumers across its growing supply footprint.”

The extended DoubleVerify fraud-filtering capabilities will include Connected TV (CTV), where fraud activity is on the rise. DoubleVerify recently tracked a 120% increase in fraudulent CTV and mobile apps— with over 500,000 fraudulent CTV devices detected per day.

“At a time when CTV is our main focus, DoubleVerify’s proven reputation among our clients, coupled with their comprehensive CTV fraud filtering solution, gives us confidence that this partnership will provide brands with the safest environment for reaching and engaging consumers,” said Amy Guenel, Vice President of Product Marketing, Tremor Video.

Additionally, this partnership extends to Unruly, a founding member of the WFA’s Global Alliance for Responsible Media, which works with the world’s biggest advertisers, agencies and media platforms to institutionalize cross-industry standards and approaches when it comes to brand safety. Their industry-recognized brand-safety solution UnrulyX Shield includes certifications from TAG and DAA. This ensures all ads are delivered in brand-safe environments, backed by a fraud-free guarantee. The new protection solution will replace the former RhythmOne solution, RhythmGuard, on the supply side for Tremor International.

Tremor Video’s commitment to brand safety has expanded to meet the ever-evolving demands of media consumption during the COVID-19 pandemic. Through its integration of Oracle’s Contextual Intelligence tools, Tremor Video has added terms related to COVID-19 to its standard protection. By evaluating those terms based on the context in which they are used, rather than simple keyword blacklists, Tremor Video can determine if COVID-19 content is presented in a negative context that is unsafe for brands and adjust where their video ads run accordingly.

“Oracle’s advanced Contextual Intelligence tools help Tremor Video’s clients ensure their ads run in a safe and brand suitable environment based on overall context, not just a single keyword,” said Chris Stark, Senior Director of Product Management, Oracle Data Cloud. “That nuanced approach helps Tremor Video advertisers find available inventory that meets their needs and achieves their marketing objectives.” 

To learn more, visit https://www.tremorvideo.com/expertise/brand-protection

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream, and in-app. Tremor Video is a Tremor International company.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

For more information, please contact Brook Terran at Blast PR.

Tremor International Acquires News Corp’s Unruly

Lon/NY— Jan 6, 2020 —Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp (“News Corp” (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV), a global diversified media and information services company, to acquire Unruly, News Corp’s programmatic video marketplace. 

The transaction is expected to be financially beneficial for both Tremor International and News Corp.  News Corp is receiving 6.91% of Tremor International stock, subject to an 18-month lock up period and to certain adjustments, along with a total minimum revenue guarantee for News Corp of GBP 30m for the partnership.

The deal marks the start of a three-year partnership with News Corp which will equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the world’s biggest advertisers. 

Rebekah Brooks, UK CEO and Norm Johnston, CEO at Unruly, are intended to join the Board of Directors of Tremor International in the near future.

“With this deal, Unruly and the relationship with News Corp bolster Tremor International’s supply side platform, giving us a global footprint and allowing us to more rapidly take our recently acquired RhythmOne offering to an international market,” said Ofer Druker, CEO of Tremor International. “Unruly’s positive brand awareness and the value it delivers to partners, including relationships with globally recognized media brands, will propel Tremor International’s business, particularly in the European and APAC markets where Tremor will run its business under the Unruly brand.”

Norm Johnston, CEO of Unruly said: “Unruly will benefit from Tremor’s wide range of formats, including advanced TV and In-App, as well as an analytics suite and yield optimisation tools. Together we’ll bring the power of emotions to video advertising to drive better results for advertisers, higher levels of engagement for consumers and more revenue for publishers. We are also grateful for the opportunity for Unruly to continue partnering with News Corp and its businesses around the world, with whom we have worked so closely and productively for years. And News Corp benefits from the transaction both financially and by having found a partner to take Unruly forward and drive digital outstream revenues.”

Robert Thomson, Chief Executive of News Corp, said, “The sale of Unruly marks an important step in our strategy of simplification at News Corp, while we expect it to yield ongoing financial benefits.  We look forward to partnering with Tremor and are grateful to Unruly and its truly talented team, who have helped our businesses in the U.K., US and Australia advance their digital advertising expertise.”

Tremor International maintains a strong hold in the advertising technology space worldwide, with the acquisition of RhythmOne earlier this year, and this latest acquisition will further position Tremor International as the industry’s most complete and comprehensive video advertising platform. 

Alvarium served as financial adviser to Tremor International.

Advisors on the transaction for News Corp include Needham & Company, LLC.

About Tremor International

Tremor International Ltd is a global leader in advertising technologies. It has three core divisions: Tremor Video (brand advertising), RhythmOne (media) and Taptica (performance advertising).

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence — innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, in stream, in-app and private marketplaces.

RhythmOne drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. 

Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).

Contacts

Propeller 

Jocelyn Wright +447760558427 – 

Louise Watson +447711802422 – 

Blast PR 

Brook Terran 805-570-3309 – 

Matt Caldecutt 917-698-0810 – 

About Unruly

Unruly wins minds and steals hearts through the power of a data-driven video marketplace. We use emotional data to deliver brand-safe awesome advertising to 1.2bn people. Founded in 2006, Unruly was the first vendor to bring emotional intelligence to video advertising. Unruly is committed to raising standards in digital marketing and is a founding member of the WFA’s Global Alliance for Responsible Media. We’re connected to the world’s biggest DSPs and work with 95% of AdAge top 100 brands. 

About News Corp
News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services. Headquartered in New York, News Corp operates primarily in the United States, Australia, and the United Kingdom, and its content and other products and services are distributed and consumed worldwide. More information is available at: http://www.newscorp.com.

Contacts


News Corp Investor Relations
Michael Florin
212-416-3363

News Corp Corporate Communications
Jim Kennedy
212-416-4064

News UK
Daisy Dunlop, Director of Corporate Affairs
020 77826074