Category: PR

Record Contribution ex-TAC of $88.6 Million for Q4 2021, and $302.0 Million for FY 2021, Reflecting an Organic Increase Year-Over-Year of 20% and 64%, Respectively

Record Adjusted EBITDA of $54.0 Million for Q4 2021, and $161.2 Million for FY 2021, Reflecting an Organic Increase Year-Over-Year of 38% and 166%, Respectively

Company Initiates $75 Million Share Repurchase Program

TEL-AVIV, Israel – February 24, 2022 (GLOBE NEWSWIRE) – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces its financial results for the fourth quarter and twelve-month period ended December 31, 2021.

To read the full release, click HERE.

Tremor Video & Unruly platforms now provide access to the industry’s largest co-mingled datasets for TV and cross-device media strategies

Enhancements to the TV Intelligence solution and new partnerships, including with TVision and iSpot.tv, ramp the scale and efficacy of Set-Top Box, ACR and cross-panel data

February 17, 2022– New York – Tremor International, a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, today announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD providers.

Available to buyers through the Tremor Video DSP and the Unruly SSP, the components of Tremor International’s end-to-end platform, the TV Intelligence solution is an expansive dataset inclusive of Set-Top Box (STB), Automatic Content Recognition (ACR) and cross-screen panel data, coupled with captivating video creative to support marketers’ TV and cross-device media strategies.

In a highly fragmented TV viewership landscape, marketers encounter challenges reaching and measuring scaled TV viewing audiences through a single access point. With TV Intelligence, Tremor International provides access to blended TV data for targeting and measurement, to make it easier for marketers to run TV-like campaigns with precision on CTV and all-screen video using the Tremor Video DSP or the Unruly SSP.

“All in, with our household scale, access to data sourced from smart TV OEMs that can be activated across the open internet, and support for highly customized segment activation and measurement regardless of buying model, the Tremor Video DSP and the Unruly SSP are positioned to offer buyers differentiated campaign strategies and optimization,” said Jessica La Rosa, VP of Partnerships & Data, Tremor International. “We will further strengthen our offering in May 2022 when we gain exclusive access to VIDAA’s TV viewership data via ACR technology.”

Tremor International has entered into or activated data partnerships from premium and diverse sources, including six new MVPD partners, cross-screen panel linear and streaming viewership data from TVision, and exclusive TV viewership data from VIDAA, as well as streaming tune-in measurement data from iSpot.tv.

In October 2021, Tremor International announced an agreement with VIDAA, the operating system found on most Hisense TVs, as well as other OEMs including Toshiba, for exclusive access to VIDAA’s TV viewership data, both in the US and internationally. This agreement will go into effect in May 2022 and will make Tremor International the only end-to-end technology platform with direct access to OEM ACR data for targeting purposes, outside the walled gardens.

Most recently Tremor International integrated with TVision, which adds a panel dataset to their set-top box data and smart TV data. TVision’s person-level linear and streaming viewership data collected via a combination of computer vision, device detection and ACR technology will be mapped against Tremor International’s TV Intelligence household footprint.

“We are excited to be part of Tremor’s innovative solution for CTV measurement,” said Yan Liu, CEO, TVision. “We are confident that this approach of integrating multiple data sets, with person-level calibration panels like ours will provide the highly accurate data that the industry needs.”

As content providers increasingly shift to reaching audiences through streaming platforms, Tremor International has partnered with iSpot.tv to provide tune-in measurement on titles that are running only in streaming environments. iSpot.tv’s combined data set encompasses the largest ACR footprint for measurement in the industry and is obtained from a broad base of television types, sizes and buyer personas. The combined data set covers the entire US market, from lower cost and high value TVs to high cost and top tier TVs, from multiple connected TV operating systems, and from a wide range of physical locations.  

“Marketers looking to reduce the complexity of streaming campaign measurement shouldn’t have to give up granularity in attribution and lift models, or representativeness across viewing types, geography or other demographics. We’re pleased to partner with Tremor International to make it easier for their buyers to understand the efficacy of their CTV and OTT campaigns,” said Stuart Schwartzapfel, SVP of media partnerships, iSpot.tv. “Our partnership provides marketers with the flexibility to run campaigns across Tremor’s media footprint while taking advantage of the data accuracy and fidelity that comes with such a scaled smart TV footprint.”

Learn more about TV Intelligence here.

About Tremor International
Tremor International is a collection of brands built to unite creativity, data and technology across the open internet. Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives. Learn more at www.tremorinternational.com

Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the VIDAA, TVision and iSpot partnership, the growth of video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, potential negative developments in the COVID-19 pandemic and how those developments may adversely impact Tremor’s business, customers and the markets in which Tremor competes, changes in industry trends, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Decision deepens trusted partnership spanning media and data integrations

January 13, 2022 – VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media. VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad, to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting.

Globally, the relationship between VIDAA and Unruly spans beyond a media relationship, following the October 2021 announcement that VIDAA’s automatic content recognition (ACR) data will be made available to buyers through Tremor International’s end-to-end platform, which encompasses the Unruly SSP and Tremor Video DSP, beginning in May 2022. VIDAA intends to utilize the ACR data collected from their smart TVs to enable precise delivery of TV viewing audiences across their video and native display media placements.

“VIDAA has a strong global footprint, with big aspirations for streaming video, and we require the foundation of a platform robust enough to optimize for our needs now and flexible enough for the future. Unruly’s deep CTV expertise and capabilities, unique demand and integrated ad server to streamline our monetization, made it a clear decision to give preference to the platform,” said Guy Edri, EVP, VIDAA. “We value the sales and operational support of Unruly and Tremor Video’s CTV experts, as well as the collaboration of their executives, as we build a partnership for the future of our business.”

Within VIDAA OS integrated devices, consumers have access to ad-supported content within apps, which VIDAA helps to monetize. In addition, VIDAA delivers native display ad placements within their Launcher screen which promotes relevant apps and content recommendations to its users.

Through Unruly’s platform, VIDAA will have the ability to setup PMPs directly with buyers and will also benefit from their inventory being packaged with similar CTV supply. As an Unruly publisher, VIDAA unlocks access to unique demand from Tremor Video as well as major third-party DSPs.

“Unruly is bringing together technology, data and creativity to build a platform on which sophisticated media companies can consolidate and grow their business. We’re proud that VIDAA’s trust in our team and confidence in our strategic roadmap led them to adopt Unruly’s technology across the board,” said Kenneth Suh, Chief Strategy Officer, Unruly. “VIDAA’s global CTV scale and integrated ACR data further streamlines, simplifies and expands Unruly’s CTV marketplace, and I am excited for what our teams will accomplish together.”

About Tremor International
Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app. To learn more, visit www.tremorvideo.com

The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands. To learn more, visit www.unruly.co

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

For more information, visit: https://www.tremorinternational.com/ 

PR contact:
Caroline Smith
Vice President, Communications, Tremor International
csmith@tremorinternational.com

About VIDAA
VIDAA Smart OS is a Linux-based open smart TV operating system. The independent company VIDAA USA was established in 2019, and it has – in just two years – become a strong global contender in the smart TV platform space. In 2020, VIDAA introduced a completely new and revamped user interface named U4, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5, which saw further improvements in user experience by implementing Google Assistant capabilities, its voice service, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets.  

For more information, visit www.vidaa.com and follow VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at @vidaatv. 

PR Contact: 
Jernej Smisl
jernej.smisl@vidaa.com
+386 31 689 862 

Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the VIDAA partnership, the growth of video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, potential negative developments in the COVID-19 pandemic and how those developments may adversely impact Tremor’s business, customers and the markets in which Tremor competes, changes in industry trends, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

Company Generated Record Contribution ex-TAC of $76.7m for Q3 2021, an Organic Increase of 54% Year-Over-Year

Programmatic Revenue Increased 56% in Q3 2021, Driven by 115% Growth in CTV and Representing Continued Strong Organic Growth

TEL-AVIV, Israel – November 11, 2021 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, announces its financial results for the three- and nine-months ended September 30, 2021.

“I’m pleased to report another record quarter, the strongest in Tremor’s history,” said Ofer Druker, Tremor’s Chief Executive Officer. “Core to this performance is the strength of Tremor’s end-to-end technology and business platform, highlighted by a focus on CTV, which covers the three pillars of our business: DSP, DMP and SSP. Our end-to-end technology platform provides simplicity for our customers, better data empowerment for advertisers and media partners, and is accelerating the industry’s move towards supply path optimization. Our core growth driver for the quarter was in CTV services, and our revenues grew 55% organically year-over year compared to Q3 2020.”

Mr. Druker added, “We continue to deliver on our promise to expand and enhance our end-to-end CTV capabilities for customers as evidenced by our October acquisition of Spearad, an advanced CTV ad server technology enabling header bidding, which further complements our end-to-end platform offering. In addition, we recently announced our partnership with VIDAA, a smart TV operating system preinstalled on most TVs manufactured by Hisense and integrated into a number of premium original equipment manufacturers including Toshiba. This partnership further expands our US and international footprint and accelerates our growth in those key markets, while differentiating ourselves through exclusive access to VIDAA’s global automatic content recognition (ACR) data. As we look ahead, we will continue to evaluate additional strategic acquisition opportunities, while making further investments in our product, R&D, sales and marketing to advance future growth and increase our market share.”

To read the full release, click HERE.

Tremor International integrates one of the most advanced brand safety, suitability, and fraud solutions available in the market to support advertiser campaign performance across devices, including CTV.

NEW YORK – November 4, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International (“Tremor”), a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory. 

The launch allows Tremor Video and Unruly’s advertising clients to leverage the pre-bid targeting solution to create a centralized set of brand safety/suitability and fraud controls, and automatically deploy these controls across campaigns and devices, including desktop, mobile web, mobile app and CTV. In addition, advertisers within the platform will now have access to heightened levels of protection, driving gains in both operating efficiency and campaign performance. 

“Driving better advertiser outcomes, whether across CTV, desktop or mobile video, starts with ensuring that inventory is optimized per the marketer’s specific suitability demands,” said Steven Woolway, EVP of Business Development at DoubleVerify. “Authentic Brand Suitability helps accomplish this objective, by offering the most advanced brand safety, suitability, and fraud solution available in the market today. DV’s enhanced integration with Tremor International reinforces our commitment to help advertisers ensure protection of their brand equity, wherever and however they buy digital media.”

Traditionally, advertisers have employed ad blocking, a control to reduce post-bid block rates and associated wasted investment. Through blocking, advertisers are protected from having their ads appear in unsuitable environments – however, they still incur the cost of this media. 

Authentic Brand Suitability drives better advertiser outcomes by aligning pre- and post-bid settings, significantly reducing wasted cost of media through pre-bid avoidance. Authentic Brand Suitability is one of the most efficient and effective ways for advertisers to protect their brand equity against safety and suitability violations –evidenced by DV data that shows an overall 26% lower block rate for programmatic media properties supporting Authentic Brand Suitability. 

Other key benefits for Tremor Video and Unruly advertising clients using Authentic Brand Suitability include:

• Customizable Controls: Fully customizable set of controls provide the ability to build a targeting profile combining 90+ brand safety and suitability categories (the broadest available), inclusion/exclusion lists, keyword avoidance, 40+ language avoidance, site/app IVT threshold avoidance and custom-built brand categories. 
• Operational Efficiency: Streamlined operations using DV Pinnacle^Ⓡ, the industry’s first unified service and analytics reporting platform, to create a single profile that drives automatic, consistent updates to both post-bid measurement settings and pre-bid targeting across multiple DSPs. 

“As long-time leaders in the video space, we pride ourselves on the ability to empower our clients with innovative solutions, helping them maximize the effectiveness of their advertising initiatives,” says Jessica La Rosa, Vice President, Partnerships & Data Operations at Tremor International. “We’re excited to expand our partnership with DoubleVerify to enable one of the most robust programmatic brand safety and suitability solutions in the market.”

This announcement builds on the existing partnership between DV and Tremor International. Earlier this year, Tremor Video and Unruly were awarded DV’s CTV Targeting Certification, demonstrating the platform’s ability to avoid fraud on CTV devices using DV’s pre-bid app and device fraud protection.

To find more information on Authentic Brand Suitability, contact sales@doubleverify.com. 

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor, Unruly, drives real business outcomes in multi-screen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

Forward-Looking Statements

This press release may contain forward-looking statements.  All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our partnerships, growth strategy, effectiveness of solutions and technology and market trends, including overall opportunities for CTV and digital media advertising. These forward-looking statements are subject to risks, uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results expressed or implied by such forward-looking statements. The forward-looking statements in this press release are based on information available to Tremor as of the date hereof, and Tremor assumes no obligation to update any forward-looking statements

Smart operating system & content platform preinstalled on most Hisense TVs and integrated with premium global OEMs

Agreement makes Tremor International the only open end-to-end platform with direct access to global OEM ACR data for targeting

New York, October 26, 2021 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, today announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense, considered one of the top TV manufacturers in the world, and also integrated into a number of premium original equipment manufacturers (OEM) including Toshiba.

The agreement sees Tremor International’s technology platform gain exclusive access to VIDAA’s automatic content recognition (ACR) data, both in the US and internationally.

The agreement provides access to VIDAA’s distribution, reaching approximately 20 million smart TVs worldwide and expected to grow to more than 40 million in coming years. Tremor International will bring VIDAA’s ACR data into its TV Intelligence solution starting May 1, 2022, which will make Tremor International the only end-to-end technology platform with direct access to OEM ACR data for targeting purposes, outside the walled gardens. Following the integration into its TV Intelligence solution, Tremor International will have exclusive rights to the VIDAA ACR data in all global markets, and Tremor will activate in the US, Canada, UK, Germany, France, Italy, Spain, Portugal, Netherlands, Australia and Japan.

The data will be available for activation by both advertiser and publisher clients, through the two pillars of Tremor International’s end-to-end platform: Tremor Video and Unruly. In addition to targeting, Tremor Video and Unruly will offer proprietary measurement capabilities for TV Intelligence campaigns.

Ofer Druker, Chief Executive Officer at Tremor International, commented: “This is an important milestone in Tremor International’s trajectory as a leader in CTV and video, and underscores an important pillar in our strategy. The partnership with VIDAA bolsters the availability of highly desirable data sets that will live exclusively within the Tremor International end-to-end platform, opening new advertising horizons for customers across the globe and accelerating Tremor’s growth around CTV.”

In 2020, VIDAA introduced a completely new and revamped user interface named U4, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5. VIDAA’s aggregated platform has already grown to encompass a range of CTV services — including all the top content providers.

Guy Edri, EVP at VIDAA, said: “The idea behind VIDAA was to put the customer at the center of the CTV experience. Our mission is to bring the finest content, both global and local, to our customers, who are today overwhelmed by an endless array of options and choices in viewing services. Creating one easy place for user management ensures they have a direct way to view the content they enjoy, and aligning ads with their needs and preferences is an important part of that. Teaming up with Tremor International, with impressive capabilities on both the commercial and CTV technology sides of its business, will enable an even better experience for our customers, as we are committed to bringing best-in-class content to consumers all over the globe.”

About Tremor International

Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor International’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app.

The media side of Tremor International, Unruly, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor International has a meaningful number of direct integrations with publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands.

Tremor International is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and Australia and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ (TRMR).

For more information visit: https://www.tremorinternational.com/

Media Contact:
Caroline Smith, VP Communications, Tremor International
csmith@tremorinternational.com

About VIDAA

VIDAA Smart OS is a Linux-based open smart TV operating system. The independent company VIDAA USA was established in 2019, and it has – in just two years – become a strong global contender in the smart TV platform space. In 2020, VIDAA introduced a completely new and revamped user interface named U4, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5, which saw further improvements in user experience by implementing Google Assistant capabilities, its voice service, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets.  

For more information, visit www.vidaa.com and follow VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at @vidaatv.

Media Contact:
Jernej Smisl
jernej.smisl@vidaa.com 
+386 31 689 862

Forward Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the VIDAA partnership, the growth of video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, potential negative developments in the COVID-19 pandemic and how those developments may adversely impact Tremor’s business, customers and the markets in which Tremor competes, changes in industry trends, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law. Tremor and Unruly, and the

Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

New offering provides advertisers a centralized platform for planning TV campaigns, facilitating turnkey campaign activation and providing greater transparency into the curation of data-driven audiences

New York, NY — October 7, 2021 — Tremor Video, a leading programmatic video platform, today announced the launch of its Programmatic TV Marketplace, enabling advertisers to discover, search and select TV-centric inventory for turnkey campaign activation and customization across Connected TV (CTV) and all-screen video. This marketplace is powered by Tremor’s end-to-end technology platform which includes direct publisher integrations blended with robust audience capabilities and is available in the US, with plans to expand globally in 2022.

“With such a complex and convoluted TV media ecosystem, simplifying the ad buying process is key,” said Karim Rayes, Chief Product Officer, Tremor International. “Our TV Marketplace helps advertisers streamline the buying process by giving them the flexibility and the confidence to know their brand messages will be seen in contextually relevant, brand-safe environments.”

As fragmentation continues to rise within the digital ecosystem, Tremor’s TV Marketplace gives brands the ability to take even greater control over the planning, execution and customization of their TV campaigns coupled with a more transparent view into the supply and audience targeting capabilities available to them. With this development, Tremor will now provide advertisers with the ability to optimize their campaigns and maximize their media spend by choosing from over 60+ curated deals ranging from TV viewership-based campaigns to live sports opportunities.

By leveraging Tremor’s TV Marketplace, advertisers can enjoy the following benefits:

• Access a diversified marketplace that features premium, TV-centric supply and curated packages, with the ability to explore, plan and activate on deals in one consolidated location
• Leverage an efficient planning process to help improve and streamline costs, inventory and reach  
• Gain greater transparency into what inventory is included in each package
• Leverage turnkey activation via Tremor’s end-to-end technology platform
• Activate a wide range of deals curated contextually, audience infused, or based on content attributes that mirror TV buying techniques
• Protect their brand with Tremor’s brand safety solutions

“Over our long-term engagement, Tremor Video has provided us consistent and scaled access to quality video supply across screens,” said Andrew Becks, Co-Founder and COO, 301 Digital Media. “As CTV grows as a pillar of the marketplace, Tremor Video is evolving alongside to make those campaigns easier to plan, execute and measure. The new TV Marketplace is a key example of Tremor Video’s offering that gives 301 Digital Media and our clients greater confidence that the dollars we’re investing in CTV are delivering on strategic campaign goals and client objectives.”

Within this marketplace, advertisers can also activate deals leveraging Tremor’s new content-level targeting solution, enabled by TV-like content attributes from direct publisher partners. By curating deals based on content attributes like genres and ratings from Tremor’s publisher partners, advertisers can tap into traditionally linear TV buying tactics in digital environments like CTV at scale. This expansion of Tremor’s contextual capabilities also addresses the market’s pressing need for more privacy-conscious, verifiable targeting solutions across CTV and video.

You can learn more about Tremor Video’s TV Marketplace here.

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company. To learn more, visit www.tremorvideo.com

Forward-Looking Statements

This press release contains forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning certain future events, Tremor’s performance, its products and offerings including the new Programmatic TV Marketplace offering as well as the overall industry growth of CTV. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements.

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Media Contact

Caroline Smith
csmith@tremorinternational.com

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns

NEW YORK – September 21, 2021 – Tremor Video, a leading programmatic video platform, today debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA.

“With audio content continuing to grow and gain in popularity among consumers, advertisers should be exploring ways to expand their audience reach strategies beyond CTV and all-screen video,” said Amy Guenel, Vice President of Product Marketing, Tremor Video. “With our new programmatic audio solution, advertisers gain the tools they need to seamlessly integrate audio into their broader digital media mix.”

In today’s highly mobile and connected consumer environment, advertisers are increasingly investing in digital audio as U.S. consumers spend more time engaging with digital audio content – streaming radio, music and podcasts. On average, 62% of the U.S. population now listens to digital audio on a weekly basis from their smartphones, desktop computers, smart speakers or even in their cars, with 218 million people listening to digital audio services at least once per month.¹ As a result, by 2022, programmatic audio spend in the U.S. is expected to increase by 23.14% to $1.3 billion,² opening the door for new programmatic audio advertising opportunities as the ability to reach consumers in distraction-free environments becomes more valuable for brands.

Advertisers who leverage Tremor’s programmatic audio solution can customize messages in premium content environments with engaged consumers, gaining an additional touchpoint to add to their customers’ journey. Key benefits of the solution include:

• EXTENDED REACH & FREQUENCY: Pair programmatic audio with video to boost reach and frequency for campaigns
• UNIFIED CAMPAIGN MANAGEMENT: Reach audio listeners at scale in premium publisher environments by buying, managing and measuring audio campaigns from a centralized platform, allowing for a holistic view of how audio fits into cross-channel campaigns
• ACCESS TO PREMIUM AUDIO CONTENT: Deliver brand messages to engaged listeners within premium music and podcast environments
• LEVERAGE AUDIENCE EXTENSION: Activate advanced audio targeting to reach customers whenever and wherever they are listening, by leveraging data such as feed type, geography, behavioral, demographics, operating system, device type, contextual, browser, daypart and even TV viewership via Tremor Video’s TV Intelligence solution
• OPTIMIZE WITH AUDIO REPORTING & ANALYTICS: Track the effectiveness and holistic performance across channels with added visibility into audio-specific metrics like audio impressions, listens and audio quartiles to gauge how long customers are listening to an audio ad

The integration with AdsWizz connects buyers to the AdsWizz Marketplace or directly to publishers through PMPs (private marketplaces). AdsWizz gives advertisers access to over 200 million monthly uniques³ spanning across podcast and digital radio.

“We’re excited to work with Tremor Video to further diversify programmatic demand for our publishers and help advertisers expand their reach through audio,” said Anne Frisbie, SVP of Global Supply & Partnerships, AdsWizz. “We have built the largest marketplace for premium audio, and through this integration, we are connecting more advertisers to that inventory and helping to fulfill the rapidly growing demand for this booming medium.”

For more information on Tremor Video’s Programmatic Audio solution visit here.

¹ eMarketer US Digital Audio Listeners and Penetration, February 2021

² eMarketer, US Programmatic Digital Audio Services Ad Spending, 2019-2023

³ AdsWizz internal platform data, for global uniques, May 2021

About Tremor Video

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company.

Forward Looking Statements

This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events related to the Programmatic Audio product offering and our business. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. Actual results may differ materially from those expressed or implied by such forward-looking statements. 

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Contact
Caroline Smith
csmith@tremorinternational.com