NEW YORK, July 17, 2018 — Tremor Video, the leading programmatic video platform, today announced it has partnered with Dstillery, the leading applied data science company, to deliver an exclusive audience targeting solution. The partnership leverages Tremor Video DSP’s video bid stream data and advanced creative with Dstillery’s predictive marketing intelligence. As a result, brands can now grow their audience by discovering new, relevant consumers who resemble their customer base, deliver customized videos, increase engagement and unlock new revenue opportunities.
‘Innovation is imperative in our ever-evolving and competitive advertising ecosystem,’ said Jarod Caporino, President of Resolute Digital. ‘Tremor Video DSP and Dstillery’s joint solution benefits our clients because we can capitalize on their combination of data and video creative to optimize audience reach and amplify engagement.’
Video is estimated to become 80 percent of all internet traffic by 2019, and when combined with the fact that 64 percent of users are more likely to buy a product online after watching a video, it has never been more apparent that brands must stay on the cutting edge of video advertising.
Leveraging Tremor Video DSP’s ten years video expertise and equipped with a video bidder that sees over 180 billion streams per month, Tremor Video DSP’s in-house creative team is able to help brands distribute enhanced video assets across multiple screens and operating systems. Every day, Dstillery updates its models and scores consumers in and out of market, ensuring video campaigns are delivered to viewers that are most likely to convert. ‘Together, these assets empower brands to stay ahead of their competition by finding and engaging the most relevant new prospective buyers,’ said Abbey Thomas, CMO, Tremor Video DSP.
Advertisers can take advantage of several targeting capabilities to support their primary goals and objectives, including:
- The ability to layer an array of their own data with a custom audience-building algorithm, created by Dstillery exclusively for Tremor Video DSP, to discover new customers and extend their reach.
- Advertisers that want to reach specific audiences can use Tremor Video DSP to leverage Dstillery’s comprehensive suite of pre-built audiences, which are dynamically updated on a daily basis across various categories in Retail, Auto, Travel, Finance, CPG, Telecom, Healthcare & Services, B2B/Tech, and Media & Entertainment.
- To drive campaign performance, advertisers can access Dstillery’s proprietary ranked retargeting algorithms, allowing them to better reach and engage consumers with Tremor Video DSP’s customized video capabilities.
‘Advertisers rely on insights to help them identify the best potential audiences for their products and services, but many advertisers still can’t activate their most valuable insights,’ said Evan Hills, VP Strategic Partnerships at Dstillery. ‘Integrating Dstillery’s insights within Tremor Video DSP will make it easy to activate these audiences, helping advertisers discover incremental revenue opportunities by finding new customers and fueling custom audience insights that uncover the full customer journey.’
For more information, please contact Brook Terran at Blast PR.