NEW YORK, May 07, 2018 — Tremor Video, the leading programmatic video platform, and Oracle Contextual Intelligence (ODC), the leader in Contextual Intelligence, today announced the integration of ODS’s pre-bid custom brand safety capabilities, which will be immediately available for Tremor Video’s advertisers across all supply. The move reinforces Tremor Video’s commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of ads. The partnership enables enhanced contextual targeting and custom brand safety, allowing advertisers to reach audiences that consume the most relevant content in-the-moment.
Finding the right solution that keeps brands protected is more imperative than ever, with 75 percent of brands claiming that they have experienced brand safety issues in the past year (GumGum). ODC’s offering scans and analyzes the relationship of words on a web page to understand the true context, and filters out unfavorable environments—both standard and customized for the sensitivities of the brand—before an advertiser can even bid on it.
‘Brand safety is a top priority for Dentsu Aegis Network and our clients, and it’s hugely important that our partners are aligned with our brand safety approach and best practices,’ said Michael Law, EVP, Managing Director of Media Investment for Dentsu Aegis Network US. ‘We’re excited to see technology partners incorporate additional advertiser protection levers within their platforms. Tremor Video’s integration of ODC’s contextual intelligence to offer brand protection is a step forward in helping advertisers reach audiences safely and effectively.’
Tremor Video’s pre-bid integration with ODC’s contextual intelligence platform enables advertisers to reach the audiences most receptive to their messaging through customization of contextual targeting, which ensures messages reach only relevant audiences, and custom brand safety, which prevents ads from being delivered in undesirable or irrelevant environments.
‘ODC applauds Tremor Video’s commitment to offering brand safety across all available supply,’ said Ryan McBride, VP, Platform Partnerships for ODC. ‘By mandating pre-bid brand safety verification, Tremor Video will help their advertisers reach the most relevant audiences in brand safe environments.’
For more information, please contact Brook Terran at Blast PR.