NEW YORK, April 25, 2019 — Tremor Video, the leading programmatic video platform, today announced it has combined its video advertising capabilities with RhythmOne to offer advertisers premium supply inventory through owned, controlled and extended private marketplace (PMP) packages—called Tremor Video PMPs, powered by RhythmOne. The news marks the first combined product offering following RhythmOne’s recent acquisition by Taptica, Tremor Video DSP’s parent company.
For marketers looking to share their stories with unique, highly relevant and qualified audiences, the Tremor Video PMPs help provide high-quality video supply through invitation-only, auction-based marketplaces owned and operated by RhythmOne. RhythmOne’s inventory of controlled supply is growing daily and currently includes first-look access to over 10,000 premium properties. Additionally, the PMPs are assured to be scalable, precise, and high quality through the company’s proprietary brand safety technology, RhythmGuard.
‘In combining our assets and expertise with that of RhythmOne’s, one of our first initiatives was to utilize their private marketplace offerings in order to help provide our clients with expanded premium supply for their video campaigns,’ said Ofer Druker, CEO, Taptica International. ‘This offering should allow advertisers to see even greater video completion rates and higher engagement, as their videos are served in some of the most highly sought-after environments in the digital space.’
The new offering will include four different types of PMPs:
- Contextual — Increase the relevance of advertisers’ messaging through content targeting. Pre-packaged segments include: Moms, family and parenting, gaming, sports, entertainment, automotive and travel;
- Demographic — Ensure advertisers engage target audiences effectively based on age and gender;
- Performance — Reach consumers across desktop, mobile and connected TV (CTV) while helping to drive success across video completion rate (VCR), click-through rate (CTR), viewability, and invalid traffic (ITV) benchmarks; and
- Advanced TV — Captivate key audiences within high-quality and highly viewable content across CTV and full episode player.
Tremor Video DSP’s expansion into private marketplaces reflects its commitment to help provide advertisers with optimal environments and solutions for serving video ads. The Tremor Video PMP offering is the first of many new solutions expected to be released as the company combines its resources with RhythmOne in order to meet its clients’ needs.
For more information, please contact Brook Terran at Blast PR.
This press release contains forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the potential and effectiveness of private marketplace marketing. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include the dynamic and rapidly evolving sector, as well as the highly competitive industry that RhythmOne, LLC operate in, which make it difficult to evaluate prospects. These and other risk factors are discussed in RhythmOne’s Annual Report for the period ended March 31, 2018. The forward-looking statements in this press release are based on information available to RhythmOne, LLC as of the date hereof, and we assume no obligation to update any forward-looking statements.