New York, NY — December 9, 2021 — Tremor Video, a leading programmatic video and CTV platform, and Fyllo, the leader in compliance-first SaaS solutions for highly regulated industries, today announced a partnership enabling advertisers to reach and engage cannabis and CBD consumers across all video screens, including programmatic video and Connected TV (CTV).
“Partnering with Fyllo reinforces our commitment to delivering innovative data solutions designed to enhance our clients’ audience reach strategies,” said Jay Baum, Chief Commercial Officer at Tremor Video. “Through this collaboration, we believe brands gain a competitive edge by activating a differentiated set of data to reach some of the fastest-growing and most lucrative audience segments across CTV and all other screens.”
According to recent research (Source: MRI-Simmons Cannabis Study, 2021), cannabis and CBD consumers are one of today’s most progressive audiences, displaying high-value attributes that are likely to be attractive to mainstream advertisers across CPG, QSR, retail, pharma and adult beverage verticals.
As legalization accelerates across the U.S., the cannabis and CBD industry is expected to grow from $10 billion to $55 billion by 2025 – creating a unique opportunity to reach a wide variety of relevant consumers. Integrated into Tremor International’s end-to-end technology platform, Fyllo’s data is available to advertisers using the Tremor Video DSP or activating PMPs through the Unruly SSP, and encompasses:
- Non-cookie dependent offline data from leading cannabis and CBD-endemic Point of Sale (POS) systems, e-commerce platforms, delivery systems and loyalty programs
- Traditional segments (e.g., Fast Food Lovers, Healthy Eaters, Hiking Enthusiasts) that have been enriched with cannabis and CBD purchase data, opening access to an additional set of data attributes.
- Millions of LDA-compliant consumer profiles across hundreds of mainstream targeting categories and attributes
“Our partnership with Tremor represents another important step forward in connecting traditional advertisers with one of the most progressive consumer groups in the world,” said Jeff Ragovin, Chief Commercial Officer at Fyllo. “Together, we are enabling access to a differentiated data set that will help brands drive programmatic video and CTV campaign performance.”
Learn more about Tremor Video’s data-driven audience solutions here.
About Tremor Video
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company. Learn more at www.tremorvideo.com.
The Fyllo Compliance Cloud is a suite of software and services that enable organizations to navigate today’s ever-changing regulatory landscape, streamline compliance, and scale with speed. Mainstream brands also use the Fyllo Data Marketplace to target previously inaccessible cannabis and CBD consumers. Learn more at www.hellofyllo.com
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the Fyllo partnership, the growth of programmatic, video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.