Create Super Ad Format

End-to-End video creation, from concept, to design and final production. We'll help you craft your story, then give it life, handling all aspects of the design and production.
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Deliverables

Videos – see Video Specs section below for full details

  • Could be repurposed video or footage that can be reused.
  • Dimensions: 1920×1080 or 1280×720 preferred

Audio Track

  • Audio codec: AAC
  • Sample Rate: 44.1kHz/24bit (Higher sample rates are accepted but not required – for example, 48kHz or 96kHz)
  • Audio bitrate: 128 kbps or better
  • Channels: 2 (stereo)

Brand Asset Pack

  • Logos (vector-based graphics preferred)
  • Brand guidelines
  • Fonts
  • Branded animations

Artwork/Product Imagery

  • High-res layered Photoshop files preferred (PSD or PSB)
  • Other File Types: AI, EPS, GIF, JPG, PNG, TIF
  • Image Color Mode: RGB
  • Image Resolution: 72 dpi

Other Campaign Collateral (i.e. display banners, social videos, gifs, etc)

  • Layered PSD files preferred where applicable

Creative Direction 

  • Animation style(s) preferred
  • Specific messaging or CTA copy to include
  • Landing page(s) to look at and pull elements from

Video Specs

  • Aspect Ratio: 16:9
  • Dimensions: 1920×1080 or 1280×720
  • File Type: MP4 with H.264 codec preferred (MOV files accepted)
  • File Size: Under 1GB preferred
  • Frame Rate: 23.976 FPS or 29.97 FPS
  • Video Bitrate: 800 – 1,024 kbps or higher
  • Audio Bitrate: 128kbps / 44kHz (64k – 128k @ 44.1kHz or higher)
  • Video Length: 30s maximum

Third-Party Tracking

  • To track impressions and clicks, please provide the following:
    • Login credentials for third-party vendors
    • 1×1 (image) tracking pixels to track impressions
    • Click tags to track and drive clicks to destination pages
  • Image impression pixels only. iFrame, iLayer, JavaScript or internal redirect tags are not accepted.

Production Timeline

Allow for 4-20 weeks from receipt of assets

  • Production timeline begins from receipt of ALL client assets and direction.
  • Storyboard review rounds are recommended for more complex units.
  • Allow 2-3 business days for Tremor to deliver revised demos per each feedback round.
    • This also applies to any major creative changes during the campaign flight.

Note: End-to-end video concepting and development takes time to develop. Each campaign is unique, so a custom timeline is provided once a concept is selected for production. Timelines typically include Kick Off Call, asset collection, production time, feedback rounds, setup and launch.

Timeline Example

  • Kick Off Call: Go over end-to-end video production process
  • Week 1: Production Concept Intake
  • Week 2: Asset & Beat Sheet Delivery Date
  • Week 3 – 4: Storyboarding and Concept Development
  • Week 5: Lock Storyboards for Production
  • Week 6: Video Production
  • Week 7: 1st Round of Demo Mocks & Feedback
  • Week 8: 2nd Round of Demo Mocks & Feedback
  • Week 9: Final Approval, Setup & Launch

Production Template

We provide beat sheets to facilitate video development. Think of beat sheets as a comprehensive outline of your video – eg. number of scenes, what should be visible in each scene, what messaging to show, etc.

Note: A blank beat sheet template and a sample beat sheet can be downloaded below.

Download Template