Extended Play Ad Format

Distribute your long-form content across all screens — and engage viewers everywhere — by leveraging Tremor Video's inventory.

Production Timelines and Specifications

Viewers watch :15/:30 of your video ad, with the option to continue to watch the entire video (up to five minutes), without ever leaving the ad. Now, your extended content can run at scale without the constraints of :60 ad inventory.

Execution Timeline

  • Allow one week for execution, from delivery of assets.
  • Creative calls with client are recommended.
  • 5-day timeline for creative build.
  • Any major creative change during the campaign flight requires an additional 3-4 day build time.

Graphic Assets Required

If Tremor Video designs, we will need:

File type: FLA and SWF or PSD.

Logo or brand image: High-resolution image file (TIFF, EPS, layered PSD, FLA).

Fonts: All fonts, in both TTF and WOFF (web) versions.

Video Assets Required

If Tremor Video designs, we will need:

Video dimensions: 1280 x 720 (HD), preferred.

File type: MOV or MP4, H.264 code.

Max video file size: No larger than 50MB preferred.

Video length: 15 to 30 seconds.

Frame rate: 24 or 30 FPS.

Min video bitrate: 800 – 1024 kbps or higher.

Min audio bitrate: 128kbps / 44khz (64k – 128k @ 44.1khz or higher).

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors.
  • A 1×1 tracking pixel to track impressions.
  • A click tag to track clicks to a destination page.
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Client Success Manager for details. iFrame, iLayer, JavaScript, or internal redirects Tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be be configured by the advertiser, that settings is always configured by publisher that requests the ad.

Desktop Companion Banner

Companion banners served with this ad format have their own requirements:

  • These specifications are for when Tremor Video hosts the companion banner.
  • Tremor Video cannot track companion banner delivery when script code is provided.

Tremor Video does not support animated banners. Static banners only.

Companion banner size: 300×250.

Flle type: JPG, PNG, or GIF, but no animated GIF files accepted.

Code Accepted: iFrame, JavaScript, HTML, and href / img src code.

Companion banner file size: 75K.