Optimize Express Ad Format

A turn-key video optimization solution, for quick turnarounds and lower budgets. Many features and layouts are available within elegantly designed templates.
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Deliverables

Videos – see Video Specs section below for full details

  • Video Length: 5 minutes maximum
  • Dimensions: 1920×1080 or 1280×720 preferred

Brand Asset Pack

  • Logos (vector-based graphics preferred)
  • Brand guidelines
  • Fonts
  • Branded animations

Artwork/Product Imagery

  • High-res layered Photoshop files preferred (PSD or PSB)
  • Other File Types: AI, EPS, GIF, JPG, PNG, TIF
  • Image Color Mode: RGB
  • Image Resolution: 72 dpi

Other Campaign Collateral (i.e. display banners, social videos, gifs, etc)

  • Layered PSD files preferred where applicable

Creative Direction 

  • Animation style(s) preferred
  • Specific messaging or CTA copy to include
  • Landing page(s) to look at and pull elements from

Video Specs

  • Aspect Ratio: 16:9
  • Dimensions: 1920×1080 or 1280×720
  • File Type: MP4 with H.264 codec preferred (MOV files accepted)
  • File Size: Under 5GB preferred
  • Frame Rate: 23.976 FPS or 29.97 FPS
  • Video Bitrate: 800 – 1,024 kbps or higher
  • Audio Bitrate: 128kbps / 44kHz (64k – 128k @ 44.1kHz or higher)
  • Video Length: 5 minutes maximum

Third-Party Tracking

  • To track impressions and clicks, please provide the following:
    • Login credentials for third-party vendors
    • 1×1 (image) tracking pixels to track impressions
    • Click tags to track and drive clicks to destination pages
  • Image impression pixels only. iFrame, iLayer, JavaScript or internal redirect tags are not accepted.

Production Timeline

Allow for 3 business days from receipt of assets and direction

  • Production timeline begins from receipt of ALL client assets.
  • Express units have locked layouts to minimize edits and expedite creative development.
  • If assets aren’t provided to spec, we can support re-sizing but this will increase turnaround times, adding additional days for static storyboarding before live demo builds (+2 days, estimated).

Note: We have different layouts depending on your campaign needs, however once a layout is selected for production, only minor animations can be edited. UI and UX edits are not supported in this custom creative service tier.

Timeline Example

  • Kick Off Call to discuss assets and deliverables
  • Day 1: Assets Received and processed
  • Day 2: Demo Mocks sent for approval
  • Day 3: Approval, Setup & Launch