Deliverables
Videos – see Video Specs section below for full details
- Video Length: 5 minutes maximum
- Dimensions: 1920×1080 or 1280×720 preferred
Brand Asset Pack
- Logos (vector-based graphics preferred)
- Brand guidelines
- Fonts
- Branded animations
Artwork/Product Imagery
- High-res layered Photoshop files preferred (PSD or PSB)
- Other File Types: AI, EPS, GIF, JPG, PNG, TIF
- Image Color Mode: RGB
- Image Resolution: 72 dpi
Other Campaign Collateral (i.e. display banners, social videos, gifs, etc)
- Layered PSD files preferred where applicable
Creative Direction
- Animation style(s) preferred
- Specific messaging or CTA copy to include
- Landing page(s) to look at and pull elements from
Video Specs
- Aspect Ratio: 16:9
- Dimensions: 1920×1080 or 1280×720
- File Type: MP4 with H.264 codec preferred (MOV files accepted)
- File Size: Under 5GB preferred
- Frame Rate: 23.976 FPS or 29.97 FPS
- Video Bitrate: 800 – 1,024 kbps or higher
- Audio Bitrate: 128kbps / 44kHz (64k – 128k @ 44.1kHz or higher)
- Video Length: 5 minutes maximum
Third-Party Tracking
- To track impressions and clicks, please provide the following:
- Login credentials for third-party vendors
- 1×1 (image) tracking pixels to track impressions
- Click tags to track and drive clicks to destination pages
- Image impression pixels only. iFrame, iLayer, JavaScript or internal redirect tags are not accepted.
Production Timeline
Allow for 3 business days from receipt of assets and direction
- Production timeline begins from receipt of ALL client assets.
- Express units have locked layouts to minimize edits and expedite creative development.
Note: We have different layouts depending on your campaign needs, however once a layout is selected for production, only minor animations can be edited. UI and UX edits are not supported in this custom creative service tier.
Timeline Example
- Kick Off Call to discuss assets and deliverables
- Day 1: Assets Received and processed
- Day 2: Demo Mocks sent for approval
- Day 3: Approval, Setup & Launch