Plus Ad Format

An enhanced pre-roll that Incorporates a custom-built, branded interactive CTA designed to maximize your KPI.

Production Timeline

The All-screen Plus campaign can include robust features such as where-to-buy, social feeds, end cards with additional branding, and more.

Average Turnaround Time

    • 5-8 business days from receipt of assets
    • Each campaign is unique so a custom timeline is provided to you once a concept is selected for production
    • Plus units usually take 5 to 8 days to produce depending on the concept
    • This typically includes a Kick Off Call, asset collection, production time, feedback rounds, setup, and launch
    • We recommend doing a storyboard round for more complex units
    • Plus units with End Cards usually take 8 days as we create more animations to the video that may require more rounds of feedback
    • Any major creative change during the campaign flight requires an additional 3-4 day build time

Design Template

    • If you have a specific vision or want your creative team to design the concept, we have design templates for you to use as guidance
    • This route expedites our production timeline as well to 1-2 days

 

Design Assets

Preferred Design Assets

    • Logo PNG
    • Lockup PNG
    • Product images PNG and/or JPG if applicable
    • Any other applicable images if required

Preferred Font File Types

    • All available fonts, especially if required by the client, in both TTF and WOFF (web) versions.
    • If specific fonts cannot be provided, we will use a similar font from our extensive font library.

Design Asset Specs (cont’d)

Preferred Image File Types

    • Photoshop files (.PSD or .PSB)
    • Layered files preferred
    • Illustrator files (.ai)
    • .PNG
    • .JPG
    • .EPS
    • .GIF
    • .TIF

Preferred Image Specs

    • Color: RGB
    • Image Quality (only if .JPG): 60-70%
    • Image resolution: 72 dpi

Video Specs

  • Resolution (video dimensions): 1280 x 720 (HD) preferred
  • Ratio: 16:9
  • File Type: .mp4 with H.264 codec preferred
    • .mov video files also accepted
  • Maximum Video File Size: under 50MB preferred
  • Video Length: we accept various video lengths
    • eg. 5 seconds, 6 seconds, 15 seconds, 20 seconds, 30 seconds, etc.
  • Frame Rate: 24 FPS (aka 23.976) or 30 FPS (aka 29.97)
  • Minimum Video Bitrate: 800 – 1024 kbps or higher
  • Minimum Audio Bitrate: 128kbps / 44khz (64k – 128k @ 44.1khz or higher)
  • Other:
    • Alpha channel (transparency) video is also accepted if available
    • If your final video/s aren’t ready until closer to the launch date, we can use placeholder videos until it’s ready. However, there may be a chance we may need to edit the design if it conflicts with elements in your final video.