Social Extension Banner Ad Format

Social Extension allows quick repurposing of assets from any major social platform to run within our display inventory.

Deliverables

One-Click Creative

These posts can be added using the social posts URL

  • Facebook photo, video, website and event posts
    • Organic posts with no targeting applied
  • Instagram photo and video posts

Custom Posts

Assets required to be uploaded in Polar using the custom creative workflow

Image, Logo, CTA, Copy Text, CTA links

  • FB and Instagram targeted posts (age and geo restricted)
  • FB and Instagram dark posts
  • FB and Instagram carousel posts
  • Twitter
  • Linkedin
  • Tik-Tok
  • Pinterest
  • Youtube

Video(s) – if applicable, see Video Specs section for full detail

Image Specs

  • Logo
    • .JPG or .PNG
    • Aspect ratio: 1:1
    • Minimum L & H
      • 100px x 100px
  • Image
    • 1.91:1 to 4:5
    • Minimum width: 320px
    • Minimum height: 168px
  • Text
    • Brand name: 25 char.
    • Caption: 300 char. unexpanded
    • Expanded: 700 char.
    • Link title: 25 char.
    • Link description: 35 char.
  • CTA
    • Text: 25 char.
    • Click: Any url

Video Specs

  • Video
    • .MP4
    • Aspect ratio: 9:16 to 16:9
    • Minimum width: 320
    • Minimum height: 168
    • Size: 100mb
    • Video Poster image: Same as Image Specs

Production Timeline

  • Allow for 1-2 business days from receipt of assets

Third-Party Tracking

3RD PARTY TRACKING TAGS (optional)

  • Format: 1×1 pixels (JavaScript tags and Jump Tags are not supported)
  • Tracking pixels must be supported in secure (https) environments
  • Third-party trackers can be placed on the following events:
    • impressions
    • clicks
  • Third-party reporting access must be provided to Tremor for the duration of the campaign to ensure daily reconciliation of campaign statistics and media optimization

Image impression pixels only. iFrameiLayer, JavaScript or internal redirect tags are not accepted.