Standard Display Banner Ad Format

Display banners for desktop browsers, mobile browsers and mobile apps.  Managed service activation only.

Deliverables

Display Banners & Interstitials – Various sizes depending on format, see Image Specs section for full detail

General Creative Guidance

  • All creative requires a high-contrast, 1-pixel border
  • The maximum animation length is 15 seconds, which can be looped up to three times
  • Creative with floating or pop-up elements will not be accepted

Timeline
Allow for 2 business days

Image Specs (Desktop)

  • Banner Types: Static or Rich Media
  • Static File Types: GIF, JPG, PNG, HTML5
  • Rich Media File Types: HTML5, Javascript
  • Dimensions:
    • 160×600
    • 300×250
    • 728×90
    • 300×600
    • 970×250
    • 970×90
  • Max Initial File Weight: 150kb
  • Polite Load Size: 2.2MB maximum
  • Max Frame Rate: 24 FPS
  • Animation: 15s max, looped 3x

Image Specs (Mobile)

  • Banner Types: Static or Rich media
  • Static File Types: GIF, JPG, PNG, HTML5
  • Rich Media File Types: HTML5, Javascript
  • Dimensions:
    • Smartphone
      • 300×250 Banner or Interstitial
      • 300×50
      • 320×50
      • 320×480 Interstitial
      • 480×320 Interstitial
    • Tablet
      • 300×250
      • 728×90
      • 768×1024 Interstitial
      • 1024×768 Interstitial
  • Max Initial File Weight: 150kb
  • Polite Load Size: 2.2MB maximum
  • Max Frame Rate: 24 FPS
  • Animation: 15s max, looped 3x
  • Creative Details: A close button is required on interstitials

Third-Party Tracking (Site-Served)

  • All third-party cookies and tracking must be declared prior to launch
  • Ads cannot automatically redirect or launch a separate page without user interaction
  • 1×1 third-party redirect tags are supported for both impression and click tracking

 
To track impressions and clicks, please provide the following:

  • Login credentials for third-party vendors
  • 1×1 (image) tracking pixels to track impressions
  • Click trackers to track and drive clicks to destination pages

For site-served HTML5 files, please send:

  • Zip files containing:
  • GIF/JPG/PNG/SVG
  • CSS/JS

Third-Party Serving

To serve display units via a 3rd party ad server, please provide the following:

  • Login credentials for third-party vendors
  • 3rd party tags (JS preferred)