Standard Ad Format

Branded video that plays before high-quality, professionally produced content that viewers have chosen to watch on desktop, Connected TV, smartphones and tablets.

Deliverables

Videos – see Video Specs section for full detail

  • Video Length: 30s maximum
  • Dimensions: 1920×1080 or 1280×720 preferred
  • Aspect ratio: 16:9 Widescreen

Video Specs

  • Aspect Ratio: 16:9
  • Dimensions: 1280×720 preferred (HD)
  • File Type: MP4 with H.264 codec preferred (MOV files accepted)
  • File Size: Under 50MB preferred
  • Frame Rate: 23.976 FPS or 29.97 FPS
  • Video Bitrate: 800 – 1,024 kbps or higher
    • CTV Bitrate: Include multiple files at different bitrates, ranging from 1,000 – 5,000 kbps (additional bitrate versions also OK)
  • Audio Bitrate: 128kbps / 44kHz (64k – 128k @ 44.1kHz or higher)
  • Video Length: 30s maximum (standard)
    • Note: For long-form video assets, please reach out to your Tremor contact for details.

Timeline

  • Allow for 2 business days

Third-Party Tracking (Site-Served)

  • To track impressions and clicks, please provide the following:
    • Login credentials for third-party vendors
    • 1×1 (image) tracking pixels to track impressions
    • Click trackers to track and drive clicks to destination pages

    *Image impression pixels only. iFrame, iLayer, JavaScript or internal redirect tags are not accepted

Third-Party Serving

To serve via a 3rd party ad server, please provide the following:

  • Login credentials for third-party vendors
  • VAST and/or VPAID Tags
    • CTV: VAST Video (MP4)
    • Desktop: VAST Video (MP4), VPAID-Flash, or HTML5/VPAID-JS
    • Mobile In-App: VAST Video (MP4)
    • Mobile Web: VAST Video (MP4) or HTML5/VPAID-JS