Standard Ad Format

Your branded video plays before high-quality, professionally produced content that viewers have chosen to watch on desktop, Connected TV, smartphones, and tablets.

Video Specs

  • Aspect Ratio: 16:9
  • Dimensions: 1280×720 preferred (HD)
  • File Type: .MP4 with H.264 codec preferred (.MOV files accepted)
  • Maximum video file size: Under 50MB preferred
  • Video Length: We accept various video lengths
    • eg. 5 seconds, 6 seconds, 15 seconds, 20 seconds, 30 seconds, etc.
  • Frame Rate:  23.976 or 29.97
  • Video Bitrate: 800 – 1024 kbps or higher
    • CTV Bitrate: Include multiple files at different bitrates, ranging from 1,000 – 5,000 kbps (Additional bitrate versions also OK)
  • Audio Bitrate: 128kbps / 44kHz (64k – 128k @ 44.1kHz or higher)
  • Video Length: Less than 30s preferred

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

    • Log-in credentials for third-party vendors
    • 1×1 (image) tracking pixels to track impressions
    • Click tags to track and drive clicks to destination pages

Image impression pixels only:

    • iFrame, iLayer, JavaScript or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be be configured by the advertiser, that settings is always configured by publisher that requests the ad.


Allow for two business days