Super Ad Format

A highly effective pre-roll designed for maximum engagement. Expand the video ad experience with a full-player panel that offers the opportunity to host additional branding and multiple interactive features designed to meet your brand goals.

Production Timelines and Specifications

Execution Timeline

We highly recommend that each campaign is started with a kick off call so all parties involved are fully coordinated. We offer full 24-hour creative services with all of our all-screen campaigns. Please allow up to two weeks for first round execution from date of asset delivery. We also offer PSD templates with all of our specifications to help expedite timelines. We consider a delivered template fully approved and go straight into the build phase.

  • Allow two weeks for execution, from delivery of assets:
    • 5 – 10 days for the creative build once storyboard design is approved.
  • Creative calls with client are highly recommended.
  • Any major creative change during the campaign flight requires an additional 3-4 day build time.

If Tremor Video is designing:

  • 5 days for the creative brief and/or storyboard after all assets have been received.

If client is designing:

  • We go straight to creative build phase and its 5–10 days for the initial build. Any major changes during the campaign flight require up to 3 additional days of build time.
  • All fonts, in both TTF and WOFF (web) versions.

Graphic Assets Required

If Tremor Video designs, we will need:

File type: FLA and SWF or PSD.

Logo or brand image: High-resolution image file (TIFF, EPS, layered PSD, FLA).

Fonts: All fonts, in both TTF and WOFF (web) versions.

Video Assets Required

If Tremor Video designs, we will need:

Video dimensions: 1280 x 720 (HD), preferred.

File type: MOV or MP4, H.264 code.

Max video file size: No larger than 50MB preferred.

Video length: 15 to 30 seconds.

Frame rate: 24 or 30 FPS.

Min video bitrate: 800 – 1024 kbps or higher.

Min audio bitrate: 128kbps / 44khz (64k – 128k @ 44.1khz or higher).

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors.
  • A 1×1 tracking pixel to track impressions.
  • A click tag to track clicks to a destination page.
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Client Success Manager for details. iFrame, iLayer, JavaScript, or internal redirects Tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be be configured by the advertiser, that settings is always configured by publisher that requests the ad.

Desktop Companion Banner

Companion banners served with this ad format have their own requirements:

  • These specifications are for when Tremor Video hosts the companion banner.
  • Tremor Video cannot track companion banner delivery when script code is provided.

Tremor Video does not support animated banners. Static banners only.

Companion banner size: 300×250.

Flle type: JPG, PNG, or GIF, but no animated GIF files accepted.

Code Accepted: iFrame, JavaScript, HTML, and href / img src code.

Companion banner file size: 75K.