The living room as we know it is evolving.

With the number of CTV consumers expected to eclipse 212 million in 2021 and 217 million in 2022, it’s no wonder CTV has become a must-have for advertisers.*

In this guide, we will uncover:

  • Insights about COVID-19’s impact on consumers’ TV viewing behaviors
  • Reasons why CTV is a must-have for engaging your audience and driving your priority KPIs
  • Recommendations for maximizing the power of CTV in your 2021 media strategies

*eMarketer

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