Airline Brand Increases Purchase Intent Through Customized All-Screen Video Plus Units

Objective

To create awareness and drive purchase intent for an airline’s campaign promoting new product offerings.

Strategy

The airline brand leveraged Tremor Video’s in-house Creative Studio to build three separate advanced creative units featuring graphic bugs and :10 branded end cards to encourage viewers to browse flights and click-through to book a trip.

These advanced creative units were paired with PushSpring App and Total Social targeting, allowing the brand to reach consumers based on deterministic mobile app usage of the Passport & OTA apps and social based data of the latest travel trends.

Campaign Details

  • VERTICAL: Travel
  • AD TYPE: Custom-built All-Screen Video “Plus” Units
  • FLIGHT: 11/05/19 – 03/31/20

Results

  • 52% Incremental Increase in Intent to Book a Flight*
  • 49% Incremental Increase in Ad Recall*
  • 21% Incremental Increase in Brand Consideration*
  • 0.87% Click-through Rate (263% Higher Than Benchmark)
  • 90% Video Completion Rate on CTV

* Survata Brand Survey comparing exposed viewers of the campaign to a control group not exposed to the campaign.