Auto Brand Uses Self-Service DSP to Promote Brand Messaging via Cross-Platform Video

Objective

To help an automotive brand impact key lifestyle pillars for their brands by expanding efforts in digital video.

Strategy

Leverage Tremor Video’s Self-Service DSP to reach key lifestyle pillars for the brand with various placements focused on specific screens and KPIs.

Through an automated bidding strategy and propriety video algorithms—coupled with the Tremor Video customer service team’s recommended optimizations—the brand delivered on and exceeded KPIs.

Campaign Details

  • Vertical: Automotive
  • Ad Type: CTV, Desktop and Mobile Video

Results

  • 73% Completion Rate (104% to goal)
  • $7.83 eCPM (48% under eCPM cap)
  • 64% Viewability Rate (60% over goal)