Increase brand awareness among brides-to-be across all video devices.
By understanding the full customer journey via Dstillery Advanced Audience Algorithms, Tremor Video was able to surround the following custom audience segments with CTV and second-screen video:
- Those who visited the brand’s website
- In-market wedding planners
- Newly engaged couples or those in-market for engagement rings
- Those who were consuming this type of content on social media platforms
- VERTICAL: Retail
- AD TYPE: CTV, Desktop, Mobile & Tablet Video
- Q1 2020
- 41% Behavioral Lift (455% Increase from Retail Benchmark)
- Drove More Than 150K Incremental Store Visits
- 94% Video Completion Rate on CTV
- $2.62 CPV
- 88% Overall Video Completion Rate
* Placed metric that incorporates past visitation among those exposed to the ad vs those not exposed into the calculation for incremental visit.