Retail Brand Increases Brand Awareness Through Advanced Audience Targeting via CTV and Video


Increase brand awareness among brides-to-be across all video devices.


By understanding the full customer journey via Dstillery Advanced Audience Algorithms, Tremor Video was able to surround the following custom audience segments with CTV and second-screen video:


  • Those who visited the brand’s website
  • In-market wedding planners
  • Newly engaged couples or those in-market for engagement rings
  • Those who were consuming this type of content on social media platforms

Campaign Details

  • VERTICAL: Retail
  • AD TYPE: CTV, Desktop, Mobile & Tablet Video
  • Q1 2020


  • 41% Behavioral Lift (455% Increase from Retail Benchmark)*
  • Drove More Than 150K Incremental Store Visits*
  • 94% Video Completion Rate on CTV
  • $2.62 CPV
  • 88% Overall Video Completion Rate

* Placed metric that incorporates past visitation among those exposed to the ad vs those not exposed into the calculation for incremental visit.