Major Consumer Electronics Retailer Drives Brand Awareness, Favorability and Purchase Intent with CTV

 
 

Objective

Drive awareness & consideration of the brand’s products among audiences with an affinity for running, outdoor activities, and the latest tech trends.

Strategy

The brand leveraged Tremor Video’s robust audience data suite & CTV solutions to distribute its 30-second spot across CTV/Full Episode Play (FEP)/pre-roll inventory in Q4 2020.

To reach relevant audiences based on their app ownership and social media behavior, the brand tapped into Tremor’s partnerships with Dstillery & PushSpring. Tremor also commissioned a Kantar study as added value to help the brand understand brand lift metrics driven by the campaign, including awareness, favorability & purchase intent!

Campaign Details

  • VERTICAL: Consumer Electronics
  • AD TYPE: Connected TV (CTV)
  • Q4 2020 (10/1 – 12/31)

Results

  • 97.3% Completion Rate (outperformed Tremor’s CTV benchmark of 93%)
  • 25.6MM Impressions
  • 24.9MM Completions
  • 13.6MM Unique Reach
  • 2x Average Frequency
  • Brand Study Highlights: 8% Lift in Brand Awareness; 11% Lift in Brand Favorability; 4% Lift in Purchase Intent; 8% - 27% Lift in Positive Brand Attributes

* Source for Brand Study: Kantar