Drive awareness & consideration of the brand’s products among audiences with an affinity for running, outdoor activities, and the latest tech trends.
The brand leveraged Tremor Video’s robust audience data suite & CTV solutions to distribute its 30-second spot across CTV/Full Episode Play (FEP)/pre-roll inventory in Q4 2020.
To reach relevant audiences based on their app ownership and social media behavior, the brand tapped into Tremor’s partnerships with Dstillery & PushSpring. Tremor also commissioned a Kantar study as added value to help the brand understand brand lift metrics driven by the campaign, including awareness, favorability & purchase intent!
- VERTICAL: Consumer Electronics
- AD TYPE: Connected TV (CTV)
- Q4 2020 (10/1 – 12/31)
- 97.3% Completion Rate (outperformed Tremor’s CTV benchmark of 93%)
- 25.6MM Impressions
- 24.9MM Completions
- 13.6MM Unique Reach
- 2x Average Frequency
- Brand Study Highlights: 8% Lift in Brand Awareness; 11% Lift in Brand Favorability; 4% Lift in Purchase Intent; 8% - 27% Lift in Positive Brand Attributes
* Source for Brand Study: Kantar