Consumer Electronics Brand Increases Purchase Intent Through Live TV Retargeting During the Super Bowl

Objective

Amplify and build incremental reach of a major brand’s Super Bowl in-game TV spot, while conquesting competitors to position the product as the go-to choice among brands.

Strategy

The brand utilized Tremor Video’s advanced TV retargeting solutions to reach fans via second-screen video devices during the Super Bowl and the weeks following. With this precision targeting, they were able to re-engage live game viewers after the event to reinforce messaging, and conquest the TV schedule of a major competitor who also had a brand advertising presence during the game.

Campaign Details

  • VERTICAL: Consumer Electronics
  • AD TYPE: Desktop, Mobile & Tablet Video
  • FLIGHT: 02/20/20 - 03/01/20

Results

  • 23% Lift in Purchase Intent*
  • 30% Lift in Brand Familiarity*
  • 18% Lift in Brand Favorability*
  • 56% Lift in Perception That Product Improves Day-to-Day Life*
  • 86% Video Completion Rate (5% Higher Than Benchmark)
  • 2.54% Click-Through Rate During Tentpole Live Sync (167% Higher Than Benchmark)

* Survata survey that compared viewers exposed to the campaign and a control group not exposed to the campaign