Amplify and build incremental reach of a major brand’s Super Bowl in-game TV spot, while conquesting competitors to position the product as the go-to choice among brands.
The brand utilized Tremor Video’s advanced TV retargeting solutions to reach fans via second-screen video devices during the Super Bowl and the weeks following. With this precision targeting, they were able to re-engage live game viewers after the event to reinforce messaging, and conquest the TV schedule of a major competitor who also had a brand advertising presence during the game.
- VERTICAL: Consumer Electronics
- AD TYPE: Desktop, Mobile & Tablet Video
- FLIGHT: 02/20/20 - 03/01/20
- 23% Lift in Purchase Intent*
- 30% Lift in Brand Familiarity*
- 18% Lift in Brand Favorability*
- 56% Lift in Perception That Product Improves Day-to-Day Life*
- 86% Video Completion Rate (5% Higher Than Benchmark)
- 2.54% Click-Through Rate During Tentpole Live Sync (167% Higher Than Benchmark)
* Survata survey that compared viewers exposed to the campaign and a control group not exposed to the campaign