Popular CPG Brand Leverages CTV to Drive Awareness for Cleaning Product and Exceeds Benchmark 

Objective

Generate awareness for brand’s dishwasher detergent utilizing CTV on a national scale to engage consumers who fall within the desired age demographic and shop at specific retailers.

Strategy

The brand worked with Tremor Video on a national campaign to reach adults 25-54 that shop at a leading general merchandise retailer and own a dishwasher. The granularity in targeting ensured that the brand reached relevant and engaged consumers, which ultimately led to the campaign exceeding Tremor’s video completion rate (VCR) benchmark. 

Campaign Details

  • VERTICAL: CPG
  • AD TYPE: CTV
  • FLIGHT: 04/15/21 - 06/17/21

Results

  • 98.41% VCR (Exceeded Tremor Video's benchmark of 93%)
  • 17.8MM Video Impressions
  • ~4.4MM Campaign Reach