Leading CPG dishwasher detergent brand wanted to drive brand/product awareness, ad recall and purchase intent in order to establish relevancy with female consumers, ages 25-54, who use their product and competitor products.
In partnership with Tremor Video, the brand utilized behavioral targeting along with geo targeting across CTV and All-Screen video in order to achieve its priority KPIs.
- VERTICAL: CPG
- AD TYPE: CTV & All-Screen Video
- FLIGHT: 7/27/20 — 9/20/20
- +55% Brand Awareness
- +29% Product Awareness
- +11% Ad Recall
- +8% Purchase Intent
- 96% CTV VCR
* Via Upwave (formerly Survata) study that compared the audience exposed to the brand’s campaign across CTV and all screens to a matched control group of consumers who were not exposed to the campaign. VCR measured by Tremor Video.