Top Dishwasher Detergent Brand Increases Awareness and Purchase Intent with Connected TV (CTV) and All-Screen Video

 

 

Objective

Leading CPG dishwasher detergent brand wanted to drive brand/product awareness, ad recall and purchase intent in order to establish relevancy with female consumers, ages 25-54, who use their product and competitor products.

Strategy

In partnership with Tremor Video, the brand utilized behavioral targeting along with geo targeting across CTV and All-Screen video in order to achieve its priority KPIs.

Campaign Details

  • VERTICAL: CPG
  • AD TYPE: CTV & All-Screen Video
  • FLIGHT: 7/27/20 — 9/20/20

Results

  • +55% Brand Awareness
  • +29% Product Awareness
  • +11% Ad Recall
  • +8% Purchase Intent
  • 96% CTV VCR

* Via Upwave (formerly Survata) study that compared the audience exposed to the brand’s campaign across CTV and all screens to a matched control group of consumers who were not exposed to the campaign. VCR measured by Tremor Video.