Unique Targeting & CTV Video Boosts Foot Traffic for Hotel Chain

Objective

Drive incremental foot traffic to hotel chain locations across the country.

Strategy

Tremor Video provided a strategic approach in identifying a major hotel chain’s desired travel audiences by utilizing our advanced geo-behavioral location targeting solution, ProximityPlus. Through this solution, we enabled our advertising partner to connect with business travelers, tourists, and frequenters of competitive hotel brands on CTV.

Campaign Details

  • FLIGHT: 05/03/18–07/15/18

Results

  • 25% Incremental Lift in Foot Traffic from CTV ProxPlus Video Placements* (4X Above Benchmark)
  • 88% VCR

* Foot traffic determined by FourSquare report of exposed visit rate vs control visit rate