Major Electronics Brand Utilizes TV Intelligence to Extend Reach for Linear Ad Served on CTV

Objective

Maximize efficiency and extend reach for brand’s linear TV ad spot at scale.

Strategy

The brand worked with Tremor Video to extend the reach of their linear TV spot on CTV. By tapping into our TV Intelligence solution, which leverages an expansive set of TV viewing and audience data, and utilizing our sister brand Unruly’s premium CTV supply, the brand ensured that only consumers who saw the linear spot fewer than five times were served the ad on CTV.

This targeted approach helped to drive the brand’s Video Completion Rate (VCR) past Tremor’s benchmark.

Campaign Details

  • VERTICAL: Electronics/Mobile Devices
  • AD TYPE: CTV
  • FLIGHT: 02/2021 - 03/2021

Results

  • 98.4% VCR (Exceeded Tremor's benchmark of 93%)
  • 4.9MM CTV Impressions
  • 2.5MM Incremental HH Reached