Popular Entertainment TV Show Drives Lift in Tune-In with Captivating Creative Across CTV and Mobile 

Objective

Promote the season premiere of a major TV network’s primetime entertainment show in order to drive high video engagement, incremental lift in live tune-in and lift in L+7 tune-in.

Strategy

The brand worked with Tremor Video’s Tr.ly Creative Studio to add an animated overlay and end card to their video spots to match the desired brand look and feel. The added creative elements helped to drive engagement and excitement about the premiere. The brand also leveraged Tremor’s targeting solutions to help determine which audiences would likely convert and drive the most incremental tune-in at the lowest cost per tune-in. .

Campaign Details

  • VERTICAL: Entertainment/TV
  • AD TYPE: CTV and Mobile Overlay + End Card
  • FLIGHT: 03/04/21 – 03/10/21

Results

  • 94% VCR (Exceeded Tremor Video's benchmark of 93%)
  • 1.95% CTR (100% above Tremor Video's benchmark)
  • 11.23% Lift in Live Tune-in (Incremental Live Tune-ins: 94,515
  • 11.81% Lift in L+7 Tune-in (incremental Live+7 tune-ins: 142,376