TV Retargeting Drives Incremental Tune-In to TV Premiere

Objective

Drive incremental tune-in to the premiere of network TV program and beat competitor program in TV ratings.

Strategy

Partner with Tremor Video to target TV viewers of the Winter Olympics 2018 with custom video creative on second-screen devices.

Campaign Details

  • Vertical: Entertainment
  • Ad Type: Mobile Video & Tablet Video
  • Flight : 02/09/18–04/02/18

Results

  • 13.7MM Unique viewers
  • 13.3% Increase in tune-in
  • Beat major network competitor in overall TV ratings