Major Credit Card Company Drives High Engagement with Custom Audience Targeting on All-Screen Video

 

 

Objective

Increase engagement around the brand’s contactless pay program with creative All-Screen video content.

Strategy

The brand leveraged Tremor Video’s All-Screen, customized audience targeting solutions powered by its leading data partnerships in order to optimize video content across the best performing devices, including:

 

  • Dstillery Crafted Audiences – targeting money managers and spontaneous credit card users
  • Experian Branded Data – targeting heavy card users and reward enthusiasts
  • GroundTruth Location Data – targeting grocery, pharmacy and transit consumers

Campaign Details

  • VERTICAL: Financial Services/Credit Card
  • AD TYPE: All-Screen (Desktop/Tablet/Mobile)
  • FLIGHT: 10/28/20 – 12/4/20

Results

  • 83% Video Completion Rate (Exceeding benchmark of 80%)
  • 23.9MM Impressions
  • 87% TV Retargeting of Brand’s Broadcast & Cable TV Spots*
  • 82% Dstillery Crafted Audiences & Experian Branded Data*
  • 80% GroundTruth Location-Based Targeting Across All Segments*

* VCR by Audience Targeting Strategy