Major Global Adviser Drives Awareness for Exchange Traded Funds via CTV and All-Screen Video

Objective

Generate awareness for brand’s business news, financial content, and exchange traded funds among financial advisors and personal investors.

Strategy

A major global advisor worked with Tremor Video on a national campaign to raise awareness for investing in exchange traded funds.

Using Tremor’s behavioral targeting solutions, the brand was able to precisely target financial advisors and personal investors on CTV and all-screen video, ultimately leading the campaign to exceed Tremor’s CTV Video Completion Rate (VCR) benchmark.

Campaign Details

  • VERTICAL: Financial Services
  • AD TYPE: CTV & All-Screen Video
  • FLIGHT: 01/01/20 - 06/30/20

Results

  • 96% VCR for CTV (Exceeded Tremor's benchmark of 93%)
  • .37% Avg CTR for Mobile, Tablet, Laptop, and Desktop (Exceeded Tremor's benchmark of .24%
  • 5.3MM Video Impressions for CTV
  • 5.2MM Video Completions for CTV
  • ~4.4MM Campaign Reach (Avg frequency of 4)