Last Impression Takeover Drives TV Tune-In

Objective

A major TV network wanted to drive viewers to tune into a new TV series.

Strategy

The client leveraged Tremor Video’s “Last Impression Takeover” solution. This utilizes 1:1 real-time TV retargeting powered by Alphonso TV data to conquest live TV viewers with targeted video ads during the 3-hour primetime window leading up to a show’s broadcast.

Campaign Details

  • Vertical: Entertainment
  • Ad Type: Mobile Video & Tablet Video
  • Flight: Three-Hour Primetime Window leading into Premiere: 6/27/18 | 7–10pm

Results

  • 30.39% Lift in Tune-in
  • 3.1M Impressions
  • 76.84% Video Completion Rate
  • 1.33% CTR