A major TV network wanted to drive viewers to tune into a new TV series.
The client leveraged Tremor Video’s “Last Impression Takeover” solution. This utilizes 1:1 real-time TV retargeting powered by Alphonso TV data to conquest live TV viewers with targeted video ads during the 3-hour primetime window leading up to a show’s broadcast.
- Vertical: Entertainment
- Ad Type: Mobile Video & Tablet Video
- Flight: Three-Hour Primetime Window leading into Premiere: 6/27/18 | 7–10pm
- 30.39% Lift in Tune-in
- 3.1M Impressions
- 76.84% Video Completion Rate
- 1.33% CTR