Drive viewers to tune in to episode 2 of the series in order to continually grow the audience base.
The TV network owned every impression across all LG Smart TV native ad units for a one-day takeover, thereby promoting the series at every point-of-decision for the TV viewers as they decided what to watch that day.
- Vertical: Entertainment
- Ad Type: LG Smart TV Units
- Flight: 1 Day Takeover 100% SOV
- 4.7M Impressions (Outperformed Delivery Expectations by 261%)
- 67% Average View-Through-Rate
- 0.21% Engagement Rate