TV Network Leverages Tremor Video's Exclusive LG Smart TV Takeover to Drive Tune-In

Objective

Drive viewers to tune in to episode 2 of the series in order to continually grow the audience base.

Strategy

The TV network owned every impression across all LG Smart TV native ad units for a one-day takeover, thereby promoting the series at every point-of-decision for the TV viewers as they decided what to watch that day.

Campaign Details

  • Vertical: Entertainment
  • Ad Type: LG Smart TV Units
  • Flight: 1 Day Takeover 100% SOV

Results

  • 4.7M Impressions (Outperformed Delivery Expectations by 261%)
  • 67% Average View-Through-Rate
  • 0.21% Engagement Rate