TV Retargeting & Custom Video Delivers Lift in Tune-In for FOX’s ’The Masked Singer‘

Objective

Drive incremental viewers to the premiere of FOX’s reality singing competition, The Masked Singer.

Strategy

Tremor Video utilized TV Retargeting solutions to reach TV audiences who would most likely be interested in viewing The Masked Singer and delivered those viewers real-time video ads across second-screen devices and CTV.

Campaign Details

  • VERTICAL: Entertainment
  • AD TYPE: Mobile, Desktop, Tablet & CTV Video
  • FLIGHT: 12/31/18 - 01/02/19

Results

  • 14.6% Overall Lift in Tune-In (Live + 3 Days After Premiere)*
  • 80% Video Completion Rate (VCR)
  • 1.3% Click-Through Rate (CTR)
  • 1.4M Unique Views

* Lift determined by comparing the tune-in rates among the group exposed to the campaign vs a non-exposed control group from audience data