Major Luxury Brand Leverages CTV to Drive Audience Reach & Brand Engagement 

 
 

Objective

Reach target audiences at home to increase awareness and engagement with one of the luxury brand’s top products.

Strategy

The brand leveraged Tremor Video’s robust CTV and video supply across a curated list of premium over-the-top (OTT) publishers to reach viewers on the largest screen in the home. Using persona-targeting, the brand reached their priority target audience of adults 25-54 with household income of $100K+ who are business professionals interested in sports, auto or fashion.

Campaign Details

  • VERTICAL: Luxury Retail
  • AD TYPE: Connected TV (CTV)
  • 02/10/21 – 03/31/21

Results

  • 98% Overall Video Completion Rate (VCR) (Outperformed Tremor’s CTV Benchmark of 93%)
  • 99% Overall Video Completion Rate (VCR) Across Top 5 Operating System Devices
  • Over 3.1 million Impressions Delivered