Pharmaceutical Brand Drives Awareness with TV Intelligence & Unified Social Data across CTV and All-Screen Video during NASCAR Races

Objective

Promote awareness of the brand’s COPD medication during televised NASCAR races.

Strategy

The brand partnered with Tremor Video to create a diversified digital strategy by leveraging data, audience targeting and creative solutions, including:

 

  • Utilizing Tremor’s TV Intelligence solution to reach and retarget consumers interested in NASCAR races taking place between July 7-14, 2021
  • Tapping into social engagement data via Tremor’s Unified Social Data solution, powered by ICX Media, to reach consumers engaged in social content related to NASCAR prior to, during and after the races
  • Leveraging Crossix’s predictive, HIPAA-compliant condition-based data, to reach relevant consumers more likely to be receptive to messaging about a COPD treatment option
  • Showcasing the personal connection with a NASCAR driver whose grandfather suffered from COPD, by customizing the ad creative to generate awareness for the medication among relevant consumers on CTV and All-Screen video

Campaign Details

  • VERTICAL: Pharma
  • AD TYPE: CTV & All-Screen Video
  • FLIGHT: 7/7/21 - 7/14/21

Results

  • 86% VCR (Exceeds Tremor Video Pharma Benchmark of 83% for CTV)
  • 85% VCR (Standard TV Retargeting)
  • 87% VCR (Standard Unified Social Data)
  • 1.9MM+ (Total Campaign Impression