Pharmaceutical Brand Drives Engagement with All-Screen Video

 

Objective

Well-Known pharmaceutical brand wanted to reach highly engaged consumers and drive them to visit doctors for in-patient visits.

Strategy

Tremor Video leveraged all-screen video and Crossix audience segments to activate campaigns with precise, HIPAA-compliant targeting, coupled with Oracle Data Cloud’s contextual targeting solutions, to ensure the brand reached highly customized segments in order to drive in-patient visits and increase overall brand awareness.

Campaign Details

  • VERTICAL: Pharma
  • AD TYPE: All-Screen
  • FLIGHT: 1/10/20- 5/31/20

Results

  • 2.3 Million Impressions
  • 0.33% CTR