Pharmaceutical Brand Drives Engagement with All-Screen Video

 

Objective

Well-known pharmaceutical brand leverages All-Screen Video and Precise Targeting Solutions to reach highly engaged consumers and drive them to visit doctor locations for in-patient visits.

Strategy

Tremor Video leveraged All-Screen Video, Crossix, to active campaigns with precise targeting, and ODC’s contextual targeting solutions to ensure the brand was reaching highly customized segments in order to drive in-patient visits and increase overall brand awareness.

Campaign Details

  • VERTICAL: Pharma
  • AD TYPE: All-Screen
  • FLIGHT: 1/10/20- 5/31/20

Results

  • 2.3 Million Impressions
  • 0.33% CTR