Fast-Food Restaurant Brand Leverages TV Retargeting to Drive Awareness and Incremental Store Visits




Popular fast-food restaurant brand wanted to drive awareness around new meal product promotion while also increasing incremental store visits and overall sales.


In partnership with Tremor Video, the brand utilized All-Screen video with 1:1 ACR TV Retargeting data, to execute the following targeting strategies:


      • Retarget audiences of their existing TV meal promotion spot
      • Target households not reached with their existing TV meal promotion spot
      • Retarget audiences of competitor QSR brands’ TV spots
      • Retarget audiences of Casual Dining brands’ TV spots

Campaign Details

  • AD TYPE: All-Screen Video with TV Retargeting
  • FLIGHT: 8/24/20 — 9/20/20


  • 8.45% Lift in Store Visits
  • 94% VCR

* Lift in Store Visits measured by Placed (powered by Foursquare) based on Behavioral Lift analysis. VCR measured by Tremor Video against TV Retargeting & competitive conquesting tactics.