Popular fast-food restaurant brand wanted to drive awareness around new meal product promotion while also increasing incremental store visits and overall sales.
In partnership with Tremor Video, the brand utilized All-Screen video with 1:1 ACR TV Retargeting data, powered by Alphonso, to execute the following targeting strategies:
- Retarget audiences of their existing TV meal promotion spot
- Target households not reached with their existing TV meal promotion spot
- Retarget audiences of competitor QSR brands’ TV spots
- Retarget audiences of Casual Dining brands’ TV spots
- VERTICAL: QSR
- AD TYPE: All-Screen Video with TV Retargeting
- FLIGHT: 8/24/20 — 9/20/20
- 8.45% Lift in Store Visits
- 94% VCR
* Lift in Store Visits measured by Placed (powered by Foursquare) based on Behavioral Lift analysis. VCR measured by Tremor Video against TV Retargeting & competitive conquesting tactics.