TV Retargeting Increases Foot Traffic for Casual Restaurant Brand

Objective

A casual dining brand wanted to increase awareness and drive foot traffic to its locations across the U.S. The restaurant had only 8% share of voice (SOV) on TV in an oversaturated restaurant landscape.

Strategy

Tremor Video and Alphonso enabled the restaurant to mitigate its SOV problem through TV-to-digital retargeting. They also used Alphonso TV data to target the audience exposed to both its own TV ads as well as its competitors.

Campaign Details

  • Vertical: Restaurant / Casual Dining Chain
  • Ad Type: Mobile, CTV & Tablet Video
  • Flight : 01/1/18–03/31/18

Results

  • 23% Lift in Foot Traffic (Digital)
  • 0.8% Click-Through Rate (34% Above Benchmark)
  • 85.4% Video Completion Rate (19% Above Benchmark)
  • 22.4MM Impressions

* Those exposed only on digital video were almost 2x more likely to visit than those exposed only on TV.