Competitive TV Retargeting Drives Lift in Visits to Retailer

Objective

Drive incremental foot traffic to stores during the week leading up to Mother’s Day 2018.

Strategy

Tremor Video and Alphonso targeted competitors’ TV ads with mobile video ads in a 100% SOV category blockout in the weeks leading up to Mother’s Day 2018. The video ads were coupled with custom end card units, built through Tremor Video’s in-house Creative Studio.

Campaign Details

  • Vertical: Retail
  • Ad Type: Mobile Video, CTV & Tablet
  • Flight: 04/17/18 - 05/13/18

Results

  • 25.43% lifts in visits to retailer
  • 7.37MM impressions
  • 3.45% click through rate
  • 84.5% video completion rate (+17% higher than benchmark)

A major national retailer was looking to raise brand awareness and drive in-store foot traffic during the week leading up to Mother’s Day 2018. By partnering with Tremor Video & Alphonso to target competitors’ TV ads with mobile video ads, the brand successfully extended its audience reach and increased in-store visitation.