Drive incremental foot traffic to stores during the week leading up to Mother’s Day 2018.
Tremor Video and Alphonso targeted competitors’ TV ads with mobile video ads in a 100% SOV category blockout in the weeks leading up to Mother’s Day 2018. The video ads were coupled with custom end card units, built through Tremor Video’s in-house Creative Studio.
- Vertical: Retail
- Ad Type: Mobile Video, CTV & Tablet
- Flight: 04/17/18 - 05/13/18
- 25.43% lifts in visits to retailer
- 7.4MM impressions
- 3.5% click through rate
- 84.5% video completion rate (+17% higher than benchmark)
A major national retailer was looking to raise brand awareness and drive in-store foot traffic during the week leading up to Mother’s Day 2018. By partnering with Tremor Video & Alphonso to target competitors’ TV ads with mobile video ads, the brand successfully extended its audience reach and increased in-store visitation.