Tremor Video Helps Security Software Brand Drive Incremental Registrations Through Targeted Video

Objective

A Cyber Security brand that heavily invests in direct response television (DRTV), search and display was looking to expand into digital video to help increase awareness and consideration while also driving efficiencies through site visitations & memberships.

Strategy

Tremor Video effectively reached the brand’s target audience with 15 & 30 second videos through custom targeted audiences based on demographics, interests & lifestyles, and behaviors.

Campaign Details

  • Vertical: Tech
  • Ad Type: Desktop, Mobile & Tablet Video
  • Flight: 10/3/19 - 1/3/20

Results

  • $1.9M lift in incremental registrations*
  • 349% Below Goal CPA (determined by DCM data)
  • 72% average lift in incremental responses*
  • 2.8% average response rate*
  • $200k+ income households showed highest response rate*

* Determined by an Acxiom study that compared viewers exposed to the campaign and a control group not exposed to the campaign