Scale toy brand’s :60 video to inspire audiences and increase brand engagement.
Tremor Video provided a holistic, three-pronged approach for the brand to reach TV audiences with their :60 video via Connected TV and mobile video.
- Reach a curated audience of “Parents + Gift Givers” on premium Connected TV (Full Episode Player) content
- Leverage exclusive TV viewership data to reach 100% SOV “Co-Viewing Parents of Children” programming and viewers of competitive brands 1:1 in real-time on mobile
- Two-day 100% SOV takeover of native ads on LG Smart TV Units with click-outs to the :60 video
- Vertical: Retail/Toys
- Ad Type: CTV, Mobile Video & LG Smart TV Unit
- 9/17/19 - 11/3/19
- 8% Overall Incremental Lift in Ad Recall*
- 10% Incremental Lift in Purchase Intent on Mobile
- 84% Video Completion Rate on CTV
- 0.25% Engagement Rate on Mobile
- 0.24% Engagement Rate on LG Smart TV Unit
* Survata Brand Lift Study that compared ad recall rates among viewers exposed to the campaign and a control group not exposed to the campaign