Toy Company Increased Brand Recall and Video Engagement Through Unique Advanced TV Strategy

Objective

Scale toy brand’s :60 video to inspire audiences and increase brand engagement.

Strategy

Tremor Video provided a holistic, three-pronged approach for the brand to reach TV audiences with their :60 video via Connected TV and mobile video.

 

  • Reach a curated audience of “Parents + Gift Givers” on premium Connected TV (Full Episode Player) content
  • Leverage exclusive TV viewership data to reach 100% SOV “Co-Viewing Parents of Children” programming and viewers of competitive brands 1:1 in real-time on mobile
  • Two-day 100% SOV takeover of native ads on LG Smart TV Units with click-outs to the :60 video

Campaign Details

  • Vertical: Retail/Toys
  • Ad Type: CTV, Mobile Video & LG Smart TV Unit
  • 9/17/19 - 11/3/19

Results

  • 8% Overall Incremental Lift in Ad Recall*
  • 10% Incremental Lift in Purchase Intent on Mobile
  • 84% Video Completion Rate on CTV
  • 0.25% Engagement Rate on Mobile
  • 0.24% Engagement Rate on LG Smart TV Unit

* Survata Brand Lift Study that compared ad recall rates among viewers exposed to the campaign and a control group not exposed to the campaign