The Convergence of Data and Creative in Video


September 12, 2018 | Cologne, Germany

Speaker: Gabriela Maestre, Creative Director, Tremor Video

Science Meets Art: The Convergence of Data and Creative in Video

From East to West consumers have gravitated towards video content, and whether it’s films, television, short clips or advertising, this format has continued to grow exponentially over the past few years. What works in China will almost certainly not have the same impact in Europe or North America.

In this presentation, Taptica hit the stage with Tremor Video and M&C Saatchi Mobile to discuss the latest trends in video advertising, showing you their favorite campaigns from across the world. By covering the full spectrum of engagement, from branding to performance, they discussed the challenges and limitations that advertisers face in different regions, from privacy to screen size, and format preference to device capabilities. By moving away from a ‘one-size-fits-all’ approach and considering the nuances of each region may seem like a challenge, the presentation provided a holistic approach to data and creative.