Chobani’s Fusion of TV & Digital

IAB Video Center: Insights and Innovations

The Ultimate “Flip”: Chobani’s Fusion of TV & Digital

The modern living room has transformed captive television viewers into second-screen multitaskers, making it more difficult than ever before for marketers to reach and engage these increasingly distracted consumers. In this informative discussion and creative showcase, we learnedhow Chobani has successfully navigated this fragmented landscape through smarter audience targeting combined with compelling, cross-screen video creative that adapts and evolves as viewers travel along their customer journeys.