Programmatic I/O New York
October 15, 2018 | New York, NY
Speaker: Tal Mor, CTO, Tremor Video
Press Play: The Intricacies Behind Programmatic Video Specialization
With video representing 80% of internet traffic by 2019 and adults watching nearly 6 hours of video a day, brand advertisers are increasingly allocating budget toward programmatic video to find hard-to-reach consumers across devices and operating systems and achieve the right mix of audience targeting and creative messaging. In this session, Mor detailed the intricacies that go into a video DSP’s optimization process before your video ever plays on the screen.