Programmatic I/O San Francisco
April 10–11, 2018 | San Francisco, CA
Speaker: Abbey Thomas, CMO & Jessica LaRosa, Sr. Director, Product Marketing, Tremor Video
Video Bidder Best Practices: How to Supercharge Your Algorithm With Accurate Data & Advanced Creative
Video bidders and algorithms are only as effective as the data and creative that drive them. In this session, we discussed how accurate real-time TV data combined with advanced creative delivers optimal video performance and generates lift in key brand KPIs.