April 27, 2020
Welcome to our first edition of “Tremor Talks,” which is a series designed to provide insights, advice and best practices for brands and advertisers who are exploring the magical medium of video—from Connected TV to digital screens.
In this first installment of our recurring Tremor Talks video series, our Head of Creative, Les Seifer, aims to understand the challenges brands and advertisers are facing given our current climate, and how to strategically approach brand storytelling in times of rapid change. Director of Sales, Michelle Kim, dives deeper into the challenges she is seeing from brands, and the two discuss strategic ways to solve for these obstacles while keeping messaging fresh and consumer-friendly.
In the discussion, Les and Michelle discuss:
- Establishing the right tone during this challenging time
- Leveraging insights and consumer data to optimize video campaigns
- Reaching consumers through Connected TV
- Creating new video assets with limited production resources