April, 4, 2022
Congratulations to our partners at Pure Michigan and McCann Detroit for being named finalists in the Travel/Leisure/Tourism/Sports category in The Drum Awards for Digital Advertising. This is the third nomination for their work with our TRLY creative team, in which they used Data-Driven Creative to engage travelers in several midwest markets. Leveraging data-driven media, reach solutions and behavioral targeting, Pure Michigan created vacation locations for 20 midwest markets. One target market, Traverse City, was highlighted for traveling to Port Austin and Tawas City. In Chicago, Marquette and Ironwood were highlighted. From a single video source, 1,000 executions were created – garnering some 25,000 viewer engagements about Michigan travel.
To explore all the nominees – click here.