January 20, 2022
Congratulations to our partners at Pure Michigan, McCann Detroit and UM Worldwide for being named finalists in the ‘TV or Interactive/Enhanced TV’ category at the upcoming MediaPost Creative Media Awards!
Getting consumers to travel by car to easily reach vacation spots is always an attractive lure – and our partners did just that. Leveraging data-driven media, reach solutions and behavioral targeting, Pure Michigan created vacation locations for 20 midwest markets. One target market, Traverse City, was highlighted for traveling to Port Austin and Tawas City. In Chicago, Marquette and Ironwood were highlighted. From a single video source, 1,000 executions were created – garnering some 25,000 viewer engagements about Michigan travel. On the road again — sentimentally speaking!
To explore all the nominees – click here.